Yotpo

Yotpo Overview

YotPo is a review cum rating solution designed to handle customer feedback. Apply this to your advantage & utilise it as a marketing tool to promote your business. Collate data, monitor customer activity, procure reviews & respond to good plus bad content. Deploy their AI-powered platform to even engage customers with Q&A sessions to learn more about their preferences. The data-driven protocol allows you to capitalise on every purchase to convert it into a review. In mail technology requests reviews in an automated manner, whilst community forums promote discussions to encourage prospective customers to buy your product or service.

Customisable widgets personalise the experience & track the customer journey. This is supported by incentives, such as coupons or discounts offered to exist returning customers to respond to either a question or contribute to your rating. Boost rankings with increased searchability plus CTR & reduced abandonment. Convert leads with promotional material, opinion-based content & upselling. Traffic sources from social media can be executed to further supplement your marketing campaigns. Organic search results yield rich snippets for a visually pleasing & drawing experience. Loyalty-based integrations also harmonise & synergise your sales power.

With a plethora of features, are there any concerns experienced by other users when using YotPo? Well, sadly yes. Let’s begin with their sluggish performance, namely slow to-load interface. If that wasn’t enough of a hindrance, the widgets themselves further reign the pace. What’s more is the inability to zoom into customer review images, which appears counterintuitive. Finally, their customer support, along with integrations aren’t great. Verdict? With these significant infrastructural-related issues, I’d avoid & look elsewhere.

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.