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Mailchimp Overview

  • Looking for multichannel email marketing to boost your online campaigns & witness your business thrive? Let’s take a look at what they can do for you, with a myriad of features.
  • Hosting email, landing page & ad creation capabilities: all integrated in house.
eCommerce integration
  • Automated tools for a personalised & customised management overview.
  • Continual development & updates on their platform to hone the user experience.
  • Tips & advice to improve marketing strategies: now engage a wider audience.
  • Target customers with bespoke & timely messages by applying journey models.
  • Understand what customers desire & design visually appealing graphics to connect.
  • Landing page CTAs, client reconciliation with digital ads & social media organic posts.
  • Advertise with distributing conventional physical postcards for an added tangible effect.
  • Timelines on the dashboard summarise all actions & their efficacy to gauge all progress.
  • Dedicated CRM contact syncing for effective promotion of your brand.
Automation workflows
  • Segmentation & predictive analytics to tap certain demographics reinforces engagement.
  • Apply creativity with their (dynamic) content studio, material template & subject line to help.
  • Initiate conversations with customers & hold them with preconfigured AI-powered automation, journeys, timed trigger optimisation & transactional mails for eCommerce.
  • Live analytical reports yield helpful data with stats to offer recommendations.
  • A/B link testing to try out various permutations in programming with various algorithms.
  • Mobile device app compatible, survey options & coding support for increased visibility.
  • Stellar support, professional acumen & multiple integrations.
Reporting and statistics
  • This is all promising, however, what are the disadvantages of opting for Mailchimp (if at all)? The issue mainly is centred on the practical functionality of the aforementioned features, as there are omissions at times.
  • This is compounded by a lack of integrations in certain sectors too. These concerns of operability do cast some doubt over Mailchimp is an email marketing package.
  • Nevertheless, their great support & receptive nature to feedback perhaps offsets this.

Mailchimp Features

  • Activity Dashboard
  • Collaboration tools
  • Build mail lists
  • Image and file hosting
  • Social media plugins
  • Automation workflows
  • Download PDF newsletters
  • Email analytics
  • Multiple tutorials available
  • Custom signup forms
  • Import Excel lists
  • Product recommendations
  • Custom rules
  • Retargeting
  • Performance monitoring
  • Sales and website activity tracking
  • Order notifications
  • Campaign segmentation
  • Content management
  • Custom forms
  • Customer accounts
  • Customer analysis
  • Client database
  • Customizable email templates
  • Data import
  • Data synchronization
  • eCommerce integration
  • Email archiving
  • Email distribution
  • Email integration
  • Email notifications
  • Lead generation
  • Mail merge
  • Mobile integration
  • Multi-channel communication
  • Multi-channel management
  • Multiple projects
  • Multiple user accounts
  • Order management
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Registration management
  • Rich text editor
  • RSS feeds
  • Search functionality
  • Social media integration
  • Subscription services
  • To do list
  • Website integration
  • Email designer
  • Multi-campaign
  • Automated scheduling
  • Customer segmentation
  • Campaign analysis
  • Order confirmation
  • Drag and drop interface
  • Multivariate testing
  • Demographic data
  • Customer loyalty program
  • Social network marketing
  • Mailing list management
  • Event triggered actions
  • Social media metrics
  • Custom fields
  • Drip email marketing
  • Knowledge base
  • Landing page templates
  • Multi-channel marketing
  • Social advertising
  • User activity monitoring
  • Event triggered Email
  • Email delivery
  • Market segmentation
  • Graphical data presentation
  • Click-through tracking
  • Campaign archives
  • Bounce tracking
  • Reporting and statistics
  • Unsubscribe database
  • Customer activity reporting
  • Monitoring
  • Preview functionality
  • Facebook Ad and Instagram Ad campaigns
  • Lead management
  • Engagement analytics
  • Geolocation
  • Email marketing
  • Usage tracking
  • Subscriber management

Mailchimp Plans & Pricing in 2022

Available on: Free, Free Trial, Subscription
  • Starting Price: $10/month

  • Pricing Module:

    MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans: 1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month 1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month 2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month 2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month + $199.00 for pro subscription


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