Moosend

Moosend Overview

Moosend is an email cum marketing automation software package intended to help boost your online presence by effectively reaching out & interacting with customers. With drag & drop easy template drive designs as well as automated processes to drive interest, you’re in good hands with Moosend.

Let’s check out some of their unique features:

• Reminders & follow-ups to ensure timely scheduling plus event management
• User onboarding with AI-powered event triggers to encourage seamless subscriptions
• Logical algorithmic protocol to action procedure driven workflows for abandoned carts
• Lead scoring in conjunction with A/B link testing to analytically predict outcomes
• Data-driven reporting to support the aforementioned & product statistical models
• Automation combines all of the aforesaid to produce an efficient programmable platform
• VIP offers to commend customer loyalty in recognition of their custom: discount rewards
• Customisation & personalised fields and product recommendations empower feedback
• Activity monitoring augments the above to specify audience preferred items
• Track pertinent customer actions to create optimised performance, based on experience
• Generate leads with landing page builders & view live CTR, access & open rates
• Segmentation, filters, integration options, seasonal editing, user profiles & demographics all ensure flexibility to tweak any parameters that you wish to
• Exportable data to extrapolate or distribute & e-commerce with CRM contact syncing
• Survey forms to obtain & collate intelligible information, as per customer interest

With all these features, there are still a few caveats. The archaic themed interface & templates set Moosend back into a somewhat outdated era. It’s also partly complex & difficult to navigate across the various menus to execute the desired action. Therefore, Moosend remains a decent option for all your email marketing needs. Just remember that visual aesthetics & ergonomics lack in these domains. So don’t expect a wonderful experience in that respect, however, the important bases are covered.

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.