MOBIT

MOBIT Overview

MOBIT is an interactive mobile messaging & marketing automation platform. They guarantee delivery & uphold fidelity of messages by:

• Deploying first-class networks to send SMS & MMS messages for campaigns
• Mobile optimised pages that display media-rich content, propel audience engagement & perform data capture for sourcing contact details
• CRM: manage contact lists & apply segmentation
• Seamless multi-app integrations
• Automation: Drip marketing based on trend interactions or event-triggered

Furthermore, messages contain targeted keywords to maximise impact, promote engagement plus conversion, can be mass broadcasts & are economical. Being interactive, mobile pages can be curated with template-driven builders, forms, URL truncation, automation rules & unlimited content. Follow up tagged visitors & use data law compliant reporting dashboards for live analytics, using filters. The flexible interface allows for convenient data export.

There are issues with Mobit though. The lack of standardised rules & workflow commands is a problem, as is the somewhat complex interface (which is difficult to follow). The data yield from the reporting tools is also limited. Apart from these concerns, Mobit is a fairly simplified approach to boosting your marketing. If you’re seeking a more advanced user feature package, then perhaps this may fall short of your expectations.

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.