Marketo

Marketo Overview

Marketo is a marketing automation platform that engages customers at scale. With its powerful & flexible tools, succeed in converting leads plus driving revenue channels. Stream eCommerce & sales campaigns with automated capabilities to boost ROI. Let’s see how they do it, with their product in action:

• Attract & convert prospects: source interest & guide them to your products, ensuring the customer journey. Deploy search marketing, landing pages, web personalisation, forms, social media integrations & activity monitoring
• Grow customer relationships: technically agnostic plus convenient formation of omnichannel strategies & personalisation. Email marketing, ad targeting, mobile device & nurturing all augments this.
• Increase revenue by focusing sales on the hottest prospects: identify opportunities by triggering timely sales interventions. Score leads, acquire business intelligence & integrate with your CRM contacts for unity
• Measure & optimise your marketing programs: Evaluate how your specific marketing programs and channels affect revenue. Organise your calendar, marketing analytics & Marketo Moments.
• Helpful training guides & material to educate you about marketing
• Optimise content via native apps & develop account insights
• Social, digital AI-powered coordination & analytics to captain your campaign
• Predictive profiling & partnership opportunities
• Segmented attribution, accurate modeling & flexibility to design anything

However, with complex pricing slabs & user interface functionality, it casts doubt on Marketo’s viability in the workplace. Furthermore, their support is patchy, so you’re probably left to your own devices when a problem arises. For these reasons, I wouldn’t recommend Marketo, in spite of its excellent theoretical capabilities.

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.