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Marketo Overview

Marketo is a marketing automation platform that engages customers at scale. With its powerful & flexible tools, succeed in converting leads plus driving revenue channels. Stream eCommerce & sales campaigns with automated capabilities to boost ROI. Let’s see how they do it, with their product in action:

Why Marketo?

• Attract & convert prospects: source interest & guide them to your products, ensuring the customer journey. Deploy search marketing, landing pages, web personalisation, forms, social media integrations & activity monitoring
• Grow customer relationships: technically agnostic plus convenient formation of omnichannel strategies & personalisation. Email marketing, ad targeting, mobile device & nurturing all augments this.
• Increase revenue by focusing sales on the hottest prospects: identify opportunities by triggering timely sales interventions. Score leads, acquire business intelligence & integrate with your CRM contacts for unity
• Measure & optimise your marketing programs: Evaluate how your specific marketing programs and channels affect revenue. Organise your calendar, marketing analytics & Marketo Moments.
• Helpful training guides & material to educate you about marketing
• Optimise content via native apps & develop account insights
• Social, digital AI-powered coordination & analytics to captain your campaign
• Predictive profiling & partnership opportunities
• Segmented attribution, accurate modeling & flexibility to design anything

Marketing Activity
Marketing Activity

However, with complex pricing slabs & user interface functionality, it casts doubt on Marketo’s viability in the workplace. Furthermore, their support is patchy, so you’re probably left to your own devices when a problem arises. For these reasons, I wouldn’t recommend Marketo, in spite of its excellent theoretical capabilities.

Marketo Features

  • AB Testing
  • Activity Dashboard
  • Behavior Analytics
  • Behavioral Targeting
  • Campaign Analytics
  • Campaign planning
  • Campaign segmentation
  • Channel Management
  • Collaboration tools
  • Data Visualization
  • Lead Capture
  • Mass Texting
  • Visitor Tracking

Marketo Plans & Pricing in 2023

Available on: Subscription
  • Starting Price: $895.00

Alternatives of Marketo


Marketo Reviews

3/5

Overall rating
Excellent
0
Very good
0
Average
1
Poor
0
Terrible
0

Value for money

3

Features

3

Ease of use

3

Customer support

3

Likelihood to Recommend

3/10

Gwendolyn

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

3/10

Not Impressed with Marketo

I recently tried Marketo and I was not impressed. The user interface was confusing and the features were not intuitive. I had to spend a lot of time trying to figure out how to use it. The customer service was not helpful either. I would not recommend Marketo to anyone.

Pro

Cons


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Very good
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Average
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Poor
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Terrible
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Ease of use

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Customer support

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Likelihood to Recommend

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Key Feature
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Activity Dashboardcheckremoveremove
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Behavior Analyticscheckremovecheck
Behavioral Targetingcheckremoveremove
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Campaign planningcheckremovecheck
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