Marketo Overview
Marketo is a marketing automation platform that engages customers at scale. With its powerful & flexible tools, succeed in converting leads plus driving revenue channels. Stream eCommerce & sales campaigns with automated capabilities to boost ROI. Let’s see how they do it, with their product in action:
• Attract & convert prospects: source interest & guide them to your products, ensuring the customer journey. Deploy search marketing, landing pages, web personalisation, forms, social media integrations & activity monitoring
• Grow customer relationships: technically agnostic plus convenient formation of omnichannel strategies & personalisation. Email marketing, ad targeting, mobile device & nurturing all augments this.
• Increase revenue by focusing sales on the hottest prospects: identify opportunities by triggering timely sales interventions. Score leads, acquire business intelligence & integrate with your CRM contacts for unity
• Measure & optimise your marketing programs: Evaluate how your specific marketing programs and channels affect revenue. Organise your calendar, marketing analytics & Marketo Moments.
• Helpful training guides & material to educate you about marketing
• Optimise content via native apps & develop account insights
• Social, digital AI-powered coordination & analytics to captain your campaign
• Predictive profiling & partnership opportunities
• Segmented attribution, accurate modeling & flexibility to design anything

However, with complex pricing slabs & user interface functionality, it casts doubt on Marketo’s viability in the workplace. Furthermore, their support is patchy, so you’re probably left to your own devices when a problem arises. For these reasons, I wouldn’t recommend Marketo, in spite of its excellent theoretical capabilities.
Marketo Features
- AB Testing
- Activity Dashboard
- Behavior Analytics
- Behavioral Targeting
- Campaign Analytics
- Campaign planning
- Campaign segmentation
- Channel Management
- Collaboration tools
- Data Visualization
- Lead Capture
- Mass Texting
- Visitor Tracking
Marketo Plans & Pricing in 2023
Available on: Subscription- Starting Price: $895.00
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Marketo Reviews
3/5
Overall ratingValue for money
3Features
3Ease of use
3Customer support
3Likelihood to Recommend

Rating breakdown
Value for money
Features
Ease of use
Customer support
Likelihood to Recommend
Not Impressed with Marketo
I recently tried Marketo and I was not impressed. The user interface was confusing and the features were not intuitive. I had to spend a lot of time trying to figure out how to use it. The customer service was not helpful either. I would not recommend Marketo to anyone.
Pro
Cons
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Compare with Top Alternatives
Marketo | PPCexpo Keyword Planner | SharpSpring | |
---|---|---|---|
Pricing |
Starting from $895.00Free:
Trail Days:
Free: Free Trial: One Time Licensing: Subscription: |
Starting from $5Free:
Trail Days:
Free: Free Trial: One Time Licensing: Subscription: |
Starting from $399.00 /monthFree:
Trail Days:
Free: Free Trial: One Time Licensing: Subscription: |
User Reviews | 3 /5Overall rating Excellent
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Value for money 3Features 3Ease of use 3Customer support 3Likelihood to Recommend 3 |
5 /5Overall rating Excellent
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Value for money 5Features 5Ease of use 5Customer support 5Likelihood to Recommend 5 |
5 /5Overall rating Excellent
Very good
Average
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Value for money 5Features 5Ease of use 5Customer support 5Likelihood to Recommend 5 |
Key Feature | |||
AB Testing | |||
Activity Dashboard | |||
Analytics/ROI Tracking | |||
Behavior Analytics | |||
Behavioral Targeting | |||
Campaign Analytics | |||
Campaign management | |||
Campaign planning | |||
Campaign segmentation | |||
Channel Management | |||
Compare with all features |