MailOptin

MailOptin Overview

Grow, nurture & engage your site with MailOptin. Offering lead generation, email automation & newsletters to boost conversions. Send automated & triggered emails to reinforce your online presence as well as customer engagement. Achieve & operate all of this within a WordPress ecosystem.

Being a dedicated WordPress plugin, generate fidelity leads, boost user registrations to attract, serve & retain visitors. Email automation takes the guesswork out of building lists: focus on other metrics, whilst the interface does the rest. Hosting multiple display options, visualise & understand what’s going on better. For instance, their lightbox popup is an overlay designed to grab visitor attention with targeted messages to take action, be it subscribe or even purchase something. Floating notification bars are a less invasive way to inform prospective customers about your services. Slide ins customise information based on the user activity & criteria based triggers. Sidebar cum widgets augment the aforesaid features, while before/after posts create a transitional effect & embedded inlines for flexible object targets, such as posts or files.

Send automated email notifications & newsletters with updates/posts. With native segmented or full contact list support, target who you wish by categorising, tagging or other customisation. Choose from a variety of templates & gain insights with integrated analytics. Exit intent technology creates personalised optin messages should a visitor decide to abandon a cart or leave the site. A/B testing allows you to experiment to see what works best, whilst autoresponders promote live interaction, irrespective of the time. Its streamlined infrastructure avoids loading long scripts to speed up the customer experience.

So, this is all great but are there any concerns with MailOptin’s processes? Well, yes there are, particularly with functionality. For example, users report being unable to edit forms post embedding them within posts. Alternatively, how about there being limited templates & customisations available. On the contrary, their somewhat aggressive & perhaps overpriced upsells for upgrades are unwelcome. Finally, the free version (although understandably), has limited options, causing issues for underprivileged users. Overall then, putting aside a lack of choice & some technical gaps, MailOptin still remains a strong contender in the marketing automation domain. Nevertheless, their negatives can hinder your business, depending on the setup.

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.