10 Best Online Reputation Management Companies

Before the internet and social media, there was word-of-mouth marketing. This marketing strategy works when a customer tries out your products or services and shares their feedback with other people. Basically, how they felt after their experience with your business affects what they tell others about you.

These days, while this kind of marketing strategy still exists, customers now have a faster and more modern way of sharing their experiences: they either leave a review on your social media pages or write down their feedback on online review sites.

This can be a good tool to build your online brand and reach new customers, but it can also be a headache if you get comments that damage your reputation. According to statistics, 94% say “an online review convinced them to avoid a business.”

Businesses who care about their online reputation or worry about how negative feedback affects their brand consult the services of online reputation management companies.

What is Online Reputation Management?

Whether comments are left on social media pages like Instagram, Facebook, Twitter, and LinkedIn, or on online review sites like Yelp, Amazon Customer Reviews, Google My Business, etc., information and customers’ opinions have never been this quick to spread.

One minor inconvenience can result in a long negative review on your Facebook page or Yelp, and it’s not a nice sight for your business at all. Unfortunately, the opinions formed on these platforms comprise your online reputation, and it can affect how people are going to perceive you.

Online reputation management helps keep online feedback or reviews under control by monitoring and addressing any false or negative comments about your brand.

Online Reputation Management vs PR

Online reputation management is very similar to public relations in that they both aim to strengthen and promote a business’ identity and credibility. However, they differ in the methods that they use to achieve this goal.

While public relations use proactive strategies to promote a brand’s reputation like advertising and marketing campaigns, reputation management is more reactive. Unlike PR, it focuses more on responding to external content through monitoring and addressing content that may damage a business’s reputation.

Why is it important to manage online reputation?

In scaling a business, trust and credibility are very important. The opinions about you today, especially online, shape and predict what potential customers will feel about you. This is why it is important to pay attention to what people are saying about your business online.

Online reputation management is not only focused on addressing or preventing negative comments about your brand. It addresses other online reputation concerns as well such as maintaining positive reviews, and building a good online reputation when you don’t have any yet.

Managing online reputation is a great way to build your brand identity while strengthening your credibility as a business. It is a way of taking control over the online conversation about you. It is also a way of making sure that your business is fairly represented online, addressing misleading content that may harm your business.

The best way to address this concern is to seek digital marketing expertise, particularly from companies that specialize in online reputation management.

If you still don’t know which online reputation management company to consult, we’ve made it easier for you by creating a list of the 10 best online reputation companies, in no particular order.

The 10 best online reputation management companies:

1. Webimax

Webimax has been in the game since 2008. They are a digital marketing agency that specializes in online reputation management, and they are known for its custom solutions.

They also offer free reputation analysis to evaluate your current business’ online reputation before offering any advice or service.

What sets it apart from others:

Webimax assigns a dedicated expert to you so you only have one point of contact. They also do not require their clients to sign yearly contracts. Instead, transactions are on a month-to-month basis.

Other services they offer:

• Search Engine Optimization
• Search Engine Marketing
• Review Acquisition
• Social Media Marketing
• Website Design
• Local Marketing
• Lead Generation
• Public Relations

2. NetReputation

NetReputation is a reputation management company known for addressing and removing negative content about your company online. They start their five-step process of online reputation management with a reputation analysis. Here, they examine the threats and strategies that they can take to help you. After that, they proceed to web property development, content creation, publishing, and then content creation.

What sets them apart from others:

Whether it’s negative content about you on news articles, third-party review platforms, or unflattering images online, NetReputation offers strategies to bury them, and instead, create better content to boost your reputation. This also includes identifying threats to your business before they become a major crisis.

Other services they offer:

• Reputation Monitoring
• Branding Solutions
• Public Relations
• Search Engine Optimization
• Local SEO
• Social Media Management
• Wikipedia Page Solutions
• Content Removal
• Review Management
• Crisis Management
• PPC Management
• Google My Business

3. InternetReputation

InternetReputation specializes in reputation management for individuals, especially those from the healthcare sector. They also take pride in their holistic approach when it comes to online reputation management. They customize every strategy such that it fits the needs of each of their clients.

What sets them apart from others:

InternetReputation not only offers reputation management but also personal branding and privacy monitoring. They focus on individuals and work on strengthening the personal brand.

Other services they offer:

• Personal Branding
• Privacy Protection
• DIY Reputation Dashboard

4. Reputation Defense Network

Reputation Defense Network also specializes in removing defamatory or negative content about your business permanently. They also promise to only accept payment after you see the results. They also have a program that will protect your brand from future attacks.

What sets them apart from others:

Other services they offer:

• Tactical Removal
• Search Control
• Investigations and Legal

5. Podium

Unlike the other online reputation management companies, Podium takes a more proactive approach and uses automated messages to request reviews from your customers. This does not only help increase positive reviews, it also helps generate more feedback fast.

What sets them apart from others:

Unlike the other companies, Podium is a platform that combines automated review management, a centralized inbox, and payment transactions via text.

Other services they offer:

• Lead Generation
• Growth Campaigns
• Centralized Messaging
• Payment Solutions

6. Gadook

Gadook is for businesses that are looking into rebuilding their brand. They also take a more proactive approach and specializes in building positive feedback for your business instead of taking down negative content about you.

What sets them apart from others:

Gadook not only buries negative content about your business, but they also help rebuild your brand identity, increase your website traffic, and encourage your customers to engage with you more.

Other services they offer:

• Brand Building
• Rebranding
• Brand Protection
• Social Media Optimization

7. Go Fish Digital

Go Fish Digital is known for removing negative feedback on Yelp, although they also offer other reputation management services and include other online review sites.

They claim to start their reputation management process with an audit that determines SEO strategies that can help your content rank higher in search results. This will make it easier to promote positive content.

What sets them apart from others:

Go Fish Digital emphasizes the importance of SEO in reputation management. They look into how your competitors perform and how you can improve and stay on top. By suppressing negative links and content with quality ones, you create and maintain a sustainable reputation management strategy.

Other services they offer:

• Search Engine Optimization
• Digital PR
• Content Marketing
• Website Design and Development
• Paid Media Advertising
• Conversion Rate Optimization
• Copywriting
• Social Media Management
• Branding and Design
• Email Marketing

8. NetMark

NetMark is an online reputation management company that also focuses on countering negative content about your business by offering your customers the option to file complaints in private. This strategy will help lessen public complaints while increasing positive content.

What sets them apart from others:

NetMark’s idea of burying negative feedback is encouraging customers to file their complaints in private instead. They help you communicate with your customers effectively for better control over negative reviews.

Other services they offer:

• Search Engine Optimization
• Search Engine Marketing
• Social Media Management
• Content Marketing
• UX Design
• Website Design
• Website Maintenance

9. Reputation

Reputation is a single platform that specializes in collecting feedback, responding to reviews, and automating engagement. They use tracking software that monitors when and where your brand is mentioned, and this helps them give quick responses to content that may be damaging to your business.

What sets them apart from others:

Reputation focuses on generating more positive reviews. This way, your business displays better star ratings and gets more traction.

Other services they offer:

• Business Listings
• Social Publishing
• Social Listing

10. LeadOrigin

While young in terms of years, this digital marketing agency is sweeping the industry with its array of digital marketing services, including review management.

LeadOrigin tackles review management through constant monitoring and careful, measured, and purposeful responses throughout 100+ online review sites. These online review sites include Google My Business, Healthgrades, TripAdvisor, Zocdoc, Yelp, AirBNB, Amazon, Angie’s List, Facebook, and a lot more.

Besides online review sites, LeadOrigin also monitors every relevant review platform like private websites and other media platforms for any mentions of your business so they can engage or respond right away.

What sets them apart from others:

LeadOrigin not only takes care of negative feedback and content but also encourages customers to give positive reviews. They take the proactive role of communicating with your customers and making sure all content about you is monitored. These actions are part of a carefully-tailored approach that will be suggested to you in the beginning of the process.

Other services they offer:

• Paid Search
• Paid Social
• Display Advertising
• Performance Creative
• Search Engine Optimization
• Organic Social Strategy
• Influencer Marketing
• Data Visualization
• Strategy & Planning
• Conversion Optimization
• AI Targeting
• Branding
• Copywriting
• Design
• Creative Strategy and Optimization
• Web development

Manage your business’s positive and negative mentions and review with reputation management software

If you’re not ready to hire online reputation management companies to manage your business reputation then you can try online reputation management software to track and manage negative and positive comments and mentions on different platforms. Negative mentions and reviews can be a pain to manage, but with reputation management software, it’s easy to keep track of what’s happening and respond accordingly. Not only that, but you can also use the software to improve your online presence by managing your positive mentions and reviews as well. By doing this, you can help ensure that you remain a top pick for businesses looking for a platform to share their message.

By using reputation management software, you can keep track of all the posts and pages where your company’s name is being mentioned in a positive or negative light, and take appropriate action. This will help you protect your brand and maintain a good reputation online. So what are you waiting for? Let reputation management software help take the hassle out of managing your business’s online presence. Check out a few top-rated ORM software:

Awario
BrandMentions
Brand24
Yotpo
TribeLocal
RevuKangaroo
Reviewshake
Reviews.Io
ReviewInc
Revetize
Reputation.Com
RepuGen
Referrizer
Rannko
Objection Co
MyReviewEngine
Listen360
Legit Local
Cloutly
ClearlyRated
Chekkit
Chatmeter
CaptainAMZ
Broadly
BirdEye

How much do online reputation management services cost?

Pricing for online reputation management services is usually customized. Since companies’ needs and scopes vary, online reputation management companies charge according to the degree of service that you need, and how long you will need this service.

Most companies offer a free consultation as well, so this is a great time to discuss concerns, options, and your budget. Make sure to do your research before you pick an online reputation management company because these companies might have different specializations. You want to choose one that fits your needs best.

Protect your company’s online reputation

Whether you like it or not, other people’s opinion about your business affects how the whole world is going to see you. It doesn’t matter if you’re dealing with a good or bad reputation. It is important to take feedback seriously because it affects how your business performs. It also affects how other people will treat your business. One bad comment can ruin the reputation that you have worked hard to build.

One day they’ll love you, and the next day they might not, all because of misleading or negative feedback.

Do not risk your success over negative content about your business.

Meanwhile, not having any negative reviews at all does not mean your reputation is any better. If you ignore your positive reviews, your business will still be at the bottom of the ranks.

To build a better online reputation, your business needs a lot of positive feedback as well. Do not underestimate the power of good reviews. Between a thousand 4.5-star ratings and ten 5-star ratings, people are more likely to pick the former, simply because they know many people have tried the product or service.

Regain control over your reputation.

When it comes to protecting your business from negative content, it is best to consult a reputation management company like LeadOrigin that will take the time to understand your business needs so they can come up with the best possible solutions and strategies and you can get the best possible results.