All posts by Dhwani Madan

I am a passionate, adventurous, and insatiate learner who loves to write about the latest technology trends. My experience working in an MNC has motivated me to understand that there are certain niche requirements for writing strategically about brands' messages towards people's interests which I've mastered over time through trial and error of many projects under various clients across diverse industries. It is my honest effort to put my experiences and knowledge of industry towards readers.

Top Social Media Management Software: A Complete List for 2023

Social media management software is important for businesses and organizations as it helps them effectively manage their social media presence across multiple platforms, schedule and publish content, track and analyze performance, engage with their audience, and collaborate with team members. It streamlines and simplifies the social media management process, saves time and resources, and helps to achieve better results and ROI. By using such software, businesses can improve their brand reputation, increase their reach and engagement, and gain insights into their audience preferences and behavior.

1. Buffer

ADVANTAGES of using Buffer as a social media management service:

Time-saving: Buffer allows you to schedule and publish posts across multiple social media platforms in advance, saving you time and effort.

Increased productivity: By scheduling posts ahead of time, you can focus on other tasks while your content continues to be published.

Improved consistency: With a single platform to manage all your social media accounts, you can maintain a consistent brand image and tone across all channels.

Easy collaboration: Buffer allows you to add team members to your accounts, making it easy to work together and ensure a consistent approach to your social media marketing.

Analytics and insights: Buffer provides data and insights into your social media performance, allowing you to track the success of your efforts and make informed decisions.

DISADVANTAGES of using Buffer as a social media management service:

Limited functionality: While Buffer offers a range of features for social media management, it may not have the same level of functionality as other, more specialized social media marketing tools.

Cost: Buffer offers a free plan with limited features, but its premium plans can be expensive for businesses with multiple social media accounts.

Dependence on the platform: If Buffer experiences downtime or a security breach, it could affect your ability to manage and publish content on your social media channels.

Lack of customization: Buffer’s user interface and features may not be fully customizable, which can limit its effectiveness for businesses with specific requirements.

Limited integration with other tools: Buffer may not integrate with other marketing tools you use, making it difficult to get a complete picture of your overall marketing performance.

2. Hootsuite

ADVANTAGES of Hootsuite as a social media management service:

Centralized dashboard: Hootsuite provides a centralized dashboard to manage multiple social media accounts from one place.

Scheduling: You can schedule posts to go live at a later time, making it easier to manage content.

Analytics and Reporting: Hootsuite provides detailed analytics and reporting, which can help you track your social media performance and make data-driven decisions.

Collaboration: Hootsuite enables collaboration between team members by allowing them to work on social media tasks together.

Integration: Hootsuite integrates with a wide range of third-party tools and services, making it a versatile platform for social media management.

DISADVANTAGES of Hootsuite as a social media management service:

Cost: Hootsuite can be expensive for individuals or small businesses, especially for those who need to manage multiple social media accounts.

Limited Customization: Some users may find the customization options limited, especially when it comes to the appearance of their dashboard.

Learning Curve: The platform can be complex to navigate and use, especially for those who are new to social media management tools.

Limited Social Media Platforms: Hootsuite may not support all the social media platforms that a user wants to manage.

Technical Glitches: Like all social media marketing software, Hootsuite is not immune to technical glitches, which can cause inconvenience or even loss of data.

3. MeetEdger

ADVANTAGES of MeetEdger as a social media management service:

AI-Powered: MeetEdger uses AI technology to automate social media management tasks, such as scheduling posts and finding relevant content to share.

Customizable Dashboard: MeetEdger provides a customizable dashboard that allows users to track key metrics and view their social media performance in real time.

Insights and Analytics: MeetEdger provides in-depth insights and analytics, helping users to make informed decisions about their social media strategy.

Efficient Scheduling: MeetEdger’s AI-powered scheduling features allow users to plan and publish content more efficiently, freeing up time for other tasks.

Integration: MeetEdger integrates with various social media platforms and tools, making it a comprehensive solution for social media management.

DISADVANTAGES of MeetEdger as a social media management service:

Cost: MeetEdger may be expensive for small businesses or individuals, as pricing is based on the number of social media accounts managed.

Limited Social Media Platforms: MeetEdger may not support all the social media platforms that a user wants to manage.

Technical Glitches: Like all software, MeetEdger is not immune to technical glitches, which can cause inconvenience or even loss of data.

Dependence on AI: MeetEdger heavily relies on AI technology, which means it may not always provide accurate or relevant results.

Learning Curve: The platform can be complex to navigate and use, especially for those who are new to social media management tools or AI technology.

4. Social Pilot

ADVANTAGES of Social Pilot as a social media management software:

User-Friendly Interface: Social Pilot has a user-friendly interface that makes it easy for users to manage multiple social media accounts from one central location.

Scheduling and Automation: Social Pilot provides scheduling and automation features, making it easier for users to manage their social media content.

Reporting and Analytics: Social Pilot provides detailed reporting and analytics, helping users to track their social media performance and make data-driven decisions.

Integration: Social Pilot integrates with a variety of third-party tools, such as Google Analytics, Hootsuite, and Buffer, to provide a comprehensive solution for social media management.

Affordable Pricing: Social Pilot is an affordable option for small businesses and individuals who need to manage multiple social media accounts.

DISADVANTAGES of Social Pilot as a social media management software:

Limited Customization: Some users may find the customization options limited, especially when it comes to the appearance of their dashboard.

Technical Glitches: Like all software, Social Pilot is not immune to technical glitches, which can cause inconvenience or even loss of data.

Limited Social Media Platforms: Social Pilot may not support all the social media platforms that a user wants to manage.

Dependence on the Internet: Social Pilot requires an internet connection to function, which may be a challenge for users in areas with unreliable internet connections.

Learning Curve: The platform can be complex to navigate and use, especially for those who are new to social media management tools.

5. Loomly

ADVANTAGES of Loomly as social media management software:

Customizable Templates: Loomly provides customizable templates for posts, making it easier for users to create consistent, high-quality content.

Approval Workflow: Loomly offers an approval workflow feature, allowing users to collaborate on content and get approval from team members before publishing.

Analytics and Reporting: Loomly provides detailed analytics and reporting, helping users to track their social media performance and make data-driven decisions.

Integration: Loomly integrates with a variety of tools, such as Google Analytics and Hootsuite, to provide a comprehensive solution for social media management.

User-Friendly Interface: Loomly has a user-friendly interface that makes it easy for users to manage multiple social media accounts from one central location.

DISADVANTAGES of Loomly as social media management software:

Cost: Loomly can be expensive for small businesses or individuals, as pricing is based on the number of social media accounts managed.

Limited Social Media Platforms: Loomly may not support all the social media platforms that a user wants to manage.

Technical Glitches: Like all software, Loomly is not immune to technical glitches, which can cause inconvenience or even loss of data.

Learning Curve: The platform can be complex to navigate and use, especially for those who are new to social media management tools.

Dependence on the Internet: Loomly requires an internet connection to function, which may be a challenge for users in areas with unreliable internet connections.

6. Sprout Social

ADVANTAGES of Sprout Social as a social media management software:

Comprehensive Dashboard: Sprout Social provides a comprehensive dashboard that allows users to manage multiple social media accounts from one central location.

Advanced Analytics: Sprout Social provides advanced analytics and reporting, helping users to track their social media performance and make data-driven decisions.

Automation and Scheduling: Sprout Social provides automation and scheduling features, making it easier for users to manage their social media content.

Collaboration and Approval Workflow: Sprout Social offers collaboration and approval workflow features, allowing users to collaborate on content and get approval from team members before publishing.

Integration: Sprout Social integrates with a variety of tools, such as Google Analytics and Hootsuite, to provide a comprehensive solution for social media management.

DISADVANTAGES of Sprout Social as a social media management software:

Cost: Sprout Social can be expensive for small businesses or individuals, as pricing is based on the number of social media accounts managed.

Limited Social Media Platforms: Sprout Social may not support all the social media platforms that a user wants to manage.

Technical Glitches: Like all software, Sprout Social is not immune to technical glitches, which can cause inconvenience or even loss of data.

Dependence on the Internet: Sprout Social requires an internet connection to function, which may be a challenge for users in areas with unreliable internet connections.

Learning Curve: The platform can be complex to navigate and use, especially for those who are new to social media management tools.

7. AgoraPulse

ADVANTAGES of AgoraPulse as a social media management software:

User-Friendly Interface: AgoraPulse has a user-friendly interface that makes it easy for users to manage multiple social media accounts from one central location.

Comprehensive Analytics: AgoraPulse provides comprehensive analytics and reporting, helping users to track their social media performance and make data-driven decisions.

Collaboration and Approval Workflow: AgoraPulse offers collaboration and approval workflow features, allowing users to collaborate on content and get approval from team members before publishing.

Automation and Scheduling: AgoraPulse provides automation and scheduling features, making it easier for users to manage their social media content.

Integration: AgoraPulse integrates with a variety of tools, such as Google Analytics and Hootsuite, to provide a comprehensive solution for social media management.

DISADVANTAGES of AgoraPulse as a social media management software:

Cost: AgoraPulse can be expensive for small businesses or individuals, as pricing is based on the number of social media accounts managed.

Limited Social Media Platforms: AgoraPulse may not support all the social media platforms that a user wants to manage.

Technical Glitches: Like all software, AgoraPulse is not immune to technical glitches, which can cause inconvenience or even loss of data.

Dependence on the Internet: AgoraPulse requires an internet connection to function, which may be a challenge for users in areas with unreliable internet connections.

Learning Curve: The platform can be complex to navigate and use, especially for those who are new to social media management tools.

8. Sendible

ADVANTAGES of Sendible as a social media management software:

User-Friendly Interface: Sendible has a user-friendly interface that makes it easy for users to manage multiple social media accounts from one central location.

Advanced Analytics: Sendible provides advanced analytics and reporting, helping users to track their social media performance and make data-driven decisions.

Automation and Scheduling: Sendible provides automation and scheduling features, making it easier for users to manage their social media content.

Integration: Sendible integrates with a variety of tools, such as Google Analytics and Hootsuite, to provide a comprehensive solution for social media management.

Team Collaboration: Sendible offers team collaboration features, allowing users to work together on content creation and publishing.

DISADVANTAGES of Sendible as a social media management software:

Cost: Sendible can be expensive for small businesses or individuals, as pricing is based on the number of social media accounts managed.

Limited Social Media Platforms: Sendible may not support all the social media platforms that a user wants to manage.

Technical Glitches: Like all software, Sendible is not immune to technical glitches, which can cause inconvenience or even loss of data.

Dependence on the Internet: Sendible requires an internet connection to function, which may be a challenge for users in areas with unreliable internet connections.

Learning Curve: The platform can be complex to navigate and use, especially for those who are new to social media management tools.

9. eClincher

ADVANTAGES of eClincher as a social media management software:

User-Friendly Interface: eClincher has a user-friendly interface that makes it easy for users to manage multiple social media accounts from one central location.

Advanced Analytics: eClincher provides advanced analytics and reporting, helping users to track their social media performance and make data-driven decisions.

Automation and Scheduling: eClincher provides automation and scheduling features, making it easier for users to manage their social media content.

Integration: eClincher integrates with a variety of tools, such as Google Analytics and Hootsuite, to provide a comprehensive solution for social media management.

Team Collaboration: eClincher offers team collaboration features, allowing users to work together on content creation and publishing.

DISADVANTAGES of eClincher as a social media management software:

Cost: eClincher can be expensive for small businesses or individuals, as pricing is based on the number of social media accounts managed.

Limited Social Media Platforms: eClincher may not support all the social media platforms that a user wants to manage.

Technical Glitches: Like all software, eClincher is not immune to technical glitches, which can cause inconvenience or even loss of data.

Dependence on the Internet: eClincher requires an internet connection to function, which may be a challenge for users in areas with unreliable internet connections.

Learning Curve: The platform can be complex to navigate and use, especially for those who are new to social media management tools.

Conclusion

If you want to take your online presence to the next level and gain highly potential leads through social media management services, Kinex Media is what you have been looking for.

12 Customer Communication Management (CCM) Trends

CCM is crucial to any business. It allows companies to build relationships with their customers and provide them with the information they need to make informed decisions about their business. If you’re looking for tips on keeping up with this trend, look no further than this post!

1. Personalize at-scale

Personalization is a hot topic in customer communication management and is one of the most important trends. Personalization should be based on the customer’s context—the time of day, day of the week, location, and more.
Data such as behavior data (customers’ past behavior), demographics (who the customers are), and preferences can help you personalize your communications accordingly.

You can also use social media data from platforms like Facebook or Twitter because people tend to post interesting things in their feeds that might interest others who aren’t familiar with them yet but will soon become friends with them through these platforms’ algorithms.

2. Interact on customers’ channels of choice

Customers want to interact with you on their terms. They’re not interested in a one-way broadcast model. They want to participate in conversations, get their questions answered, and have the power to make decisions that affect the company they support.

Use the channels your customers prefer to communicate with you (and use them wisely). If they prefer Twitter or Facebook, don’t force yourself into an email inbox that doesn’t fit your brand’s voice and tone of communication unless it’s what makes sense for them!

If you’re using email as part of a marketing campaign or sales process, consider sending emails directly from within CRM software so that all messages go through one system simultaneously instead of being split up across multiple platforms.

3. Optimize for omnichannel

Whether you’re an e-commerce company or a brick-and-mortar retailer, your customers are likely using multiple channels to interact with you. By optimizing for omnichannel communication management and creating a single platform that integrates all channels into one place, you can ensure that all customers receive the same information and experience from each interaction.

This type of unified customer view helps turn ideal prospects into loyal customers. It also helps increase sales by giving employees access to relevant content across different platforms.

4. Deliver multichannel experiences through one platform

In today’s connected world, customer communication management is more than just a way to manage your customer relations. It’s about delivering a consistent experience across multiple channels and platforms via email or phone calls. The ability to deliver this kind of message in real-time will help you connect with customers on their terms—and make them feel like they’re already part of your brand.

5. Manage engagement throughout the customer journey

The customer lifecycle is a critical part of modern-day business. It’s no longer enough to focus on customers in their early stages of engagement simply. Still, you must manage them throughout their journey to keep them engaged and satisfied.

Companies today use a single platform that manages all communication channels and interactions to do this effectively. This allows companies like yours access to all data related specifically to each individual customer interaction, including their demographic information and preferences. It provides easy access for any change management purposes or quick fixes.

6. Technology Integration

Technology integration is a key part of customer communication. It can be used to improve customer experience, loyalty, and satisfaction by creating an easier way for customers to interact with businesses.

The use of technology has grown exponentially over the last decade as consumers continue to demand more from their services and products. This trend will only continue as more people become comfortable with technology and its benefits in their day-to-day lives.

7. New Business Models

New business models that are more customer-centric and data-driven are emerging. These new business models have the potential to significantly change how companies interact with customers, which will impact how they communicate with them.

These trends also make it easier for organizations to collaborate on projects and achieve results because everyone is working toward the same goal: providing value to their clients.

The growing importance of customers means that brands must be able to engage and interact with them in a way that feels natural and authentic. Companies must prioritize customer experience as a key component of their business strategy.

8. Customer Advocacy

Customer advocacy is a form of communication that focuses on helping customers. It can be used to increase customer satisfaction, loyalty, and retention.

Customer advocacy involves communicating with your customers regularly to solve problems and answer questions as they arise. This allows you to build trust over time with your customers by showing them that you are available when they need help or guidance. It also gives them confidence in knowing that if something goes wrong, someone can help them fix it quickly!

The most effective way for companies like yours to achieve this goal is through social media platforms such as Facebook Messenger (Facebook), Twitter DM (Twitter), Instagram DM (Instagram), etc., where there are hundreds of millions of users worldwide who would be delighted at receiving messages from one another about what products/services you offer today – which means greater exposure for everyone!

9. Collaborative Solutions

Customer collaboration is a key part of the customer experience and a key part of your customer communication management process. Collaborating with customers helps you to understand what they want and how they feel about your product or service, which can be used to improve that product or service over time.

This interaction also helps you create a better brand experience for your customers–if they’re happy enough to tell their friends about it! It can help you build stronger relationships with your customers, increasing their loyalty over time.

10. Data-Driven Decision Making

Data is the new oil. It’s also the new currency, a source of competitive advantage and disadvantage, and a key driver for customer loyalty.

Data-driven decision-making means using data to make business decisions that matter to your customers. By analyzing data from multiple sources, including social media interactions, email communications, and website activity (including site analytics), you can gain insight into what matters most when providing value to customers on an ongoing basis.

11. Customer satisfaction surveys

Companies are using customer satisfaction surveys to improve customer service, product quality, and delivery time. This is done by collecting data from customers and using it to improve their experience with your company and develop new features to meet their needs.

12. Mobile-first strategy

Companies are now focusing on creating apps that can cater to all kinds of needs, including a mobile-first strategy, which means they will focus more on developing their mobile apps to attract more customers through these platforms rather than developing websites that don’t have the same functionality as the desktop version.

CCM is more than just the traditional form of communication.

CCM is about building relationships with customers. It’s about listening to your customers’ wants and then providing them with what they want and need.

CCM is more than just email marketing campaigns, phone calls, and marketing initiatives–it’s a strategy that goes beyond sending out one piece of content after another in hopes of getting clicks or sales. It’s about listening to what your customers want and providing them with what they need (and sometimes even more).

Conclusion

Customer communication management is a multi-faceted challenge that requires thoughtful strategies. In addition to understanding your customers’ needs and the best way to communicate with them, finding ways to optimize your customer communications across channels is also key.

Finally, engaging with them in real-time via social media enables you to be more responsive and personalize experiences at scale. It’s no wonder these techniques are increasingly popular among businesses today!

Best Tech Strategies To Maximize Event Attendance

Business events are no longer the same as a few years ago. The pandemic was the game-changer, making online events a norm. Even as traditional events resumed in the new normal, technology became an integral part of the industry. However, attendance continues to be a concern for organizers and business owners. Not all events get the desired traffic even after enough registrations and engagement. The good thing is that you can leverage technology to pull the crowds and achieve your attendance and engagement goals. But planners often fail on this front because they have no clue about the challenges and solutions. Here are the best tech strategies to maximize event attendance.

1. Understand audience intent

Event attendance often boils down to audience intent, but marketers and business owners miss out on it. Understand why people want to be there, whether to learn something about your brand, explore new networking opportunities, gain insight into your business ideas, or only because the location is appealing. Figuring out what people expect can help you deliver to their expectations. For example, you may bring in an educational speaker or run a presentation to educate the audience. Likewise, scheduling breakout sessions gives them the opportunity to mingle. Follow your target audience online to know them better and understand their intent.

2. Run a promotional campaign on social media

You cannot expect attendees at your event unless they know about it. Running a promotional campaign on social media is a great way to create a buzz. Choose the platforms your target audience frequents, and share compelling posts and images regularly. It enables you to capture people’s attention and generate interest in the event. They may even spread the word by sharing your posts if they find them compelling enough. Try using hashtags to maximize the reach of your posts. Running polls on your website and social media can help you pick the most popular topics for the event. All you need to do is use digital promotion platforms well to get more people in.

3. Ease the registration process

An easy registration process is another step to maximize attendance for your event. After all, everyone runs short of time, and following a complex registration process is the last thing people want to do. They may rather prefer skipping participation, no matter how critical a conference or session is. Using online signup forms for the registration process can facilitate the process as attendees can register with only a few clicks. Look for a provider that offers customizable forms so that you can provide minimum fields to make sharing information a breeze. Also, ensure that the forms are mobile-friendly so that people can fill them out on the go. Check the provider’s responsiveness as well because you may need support at some point.

4. Build hype with reminders

Getting people to register for your event is only half the work because many may skip it only because they forget about it. You can avoid the situation by building hype with constant reminders to ensure that potential participants do not miss out on it. However, remember not to overdo things because too many reminders can get on the nerves. Space them out and provide valuable information such as venue details, the progress of preparation, keynote speakers, and planned activities. You can send separate emails covering all these points at regular intervals to keep the audience hooked without irritating them. Also, pay attention to the content to build excitement for the event.

5. Unleash the power of video content

Video content can do wonders for attracting attendees, so you must definitely unleash its potential. You may use slideshows or PowerPoint presentations, but live streaming is far better because it is more immersive. Moreover, you can extend your reach by adding an online element to your physical event. A much broader audience can attend the program through live streaming. The best part is that it makes the event more shareable on social media. You can create videos showing a sneak peek of the venue, volunteer interviews, announcements, Q&A sessions with speakers, and updates on progress.

6. Leverage event technology

Another surefire tip to maximize attendance, engagement, and reach is to leverage event technology. In fact, it can help you pull the attendees year after year. Using membership software can help you attract and retain your members. You can hook them with members-only content, such as forums, notices, and networking opportunities. Fun image technology, such as augmented reality experiences, photo booths, and selfie mirrors can engage members at the venue. You can capture attendee attention with Augmented Reality and Virtual Reality installations and projections at your booth.

7. Connect speakers and attendees

Bridging the gaps between speakers and attendees is another way to get more people to your event. Your speaker lineup is perhaps the most enticing part of the event because it sets the tone and adds value to your presence. Choosing niche leaders and industry influencers gives you a head start as people want to listen to them. You can go the extra mile by facilitating direct connections between your attendees and speakers. For example, you can organize Q&A sessions, implement group chats, and empower speakers to run live polls between sessions.

8. Keep attendees excited

Keeping attendees on their toes is another way to bring them to the current event and more you organize in the future. Give them something to be excited about, such as valuable and relevant information, bonus training sessions, and a promotional lunch with a speaker. Announcing a mystery speaker in the runup is another way to create excitement around the event. Likewise, you may plan a surprise member activity, enter attendees into an exclusive competition, and recognize loyal members with anniversary announcements.

Maximizing event attendance is easier than you imagine, provided you are ready to take a creative approach. Begin with the basics like understanding your audience and facilitating the registration process because these are essential to bring them in. Once they are a part of the plan, implement measures to hook them for the long haul. Fortunately, you can rely on technology to cover both fronts. Follow these tech strategies to make the most of your business event attendance.

How To Leverage Social Media Marketing For Business Growth

Social media marketing is a real game-changer when it comes to promoting your business online through a robust digital marketing plan. Of course, you must have an engaging website and a proper SEO plan to make it reach the top of search rankings. But a robust social media presence takes your business to the next level. It can fuel your reach by ensuring that your target audiences see your brand and connect with it. Moreover, you can create long-term relationships and build communities on these platforms.

Even better, social media empowers your business with word-of-mouth marketing as users post reviews and testimonials that generate trust for your brand. But everything boils down to understanding how social media marketing works and what strategy can get you visibility and trust. The good thing is that you do not need to be a genius to cover both fronts. Let us share some surefire tips to leverage social media for business growth.

Pick the relevant platforms

Social media marketing is a broad strategy that includes several platforms, such as Facebook, Instagram, LinkedIn, and Twitter. Each of these platforms has the potential to empower brands in different ways. For example, Instagram is ideal for B2C businesses dealing in products relating to lifestyle, travel, and fashion. Conversely, B2B companies can achieve more by promoting themselves on LinkedIn and Twitter. The choice of ideal social media marketing platforms depends on your target audience. Additionally, different platforms have unique features and tools which may or may not suit your needs. So you need to dig deep and find an ideal mix relevant to your brand instead of following a one-size-fits-all approach.

Optimize content specific to platforms

Choosing the relevant social media platforms for your marketing strategy gives you a good start. But you will have to select and optimize content according to each platform’s requirements. You cannot expect the same posts to work for all channels. Video content is great for Facebook and YouTube, but you may prefer images and GIFs for Twitter and LinkedIn. Consider what the audiences of each channel want to see, and repurpose your content accordingly. You can rework your posts according to the needs of a platform to get the best outcomes. Also, optimize the timing of posts to make the most of them.

Use a mix of promotional and helpful content

Another valuable piece of advice to win the social media marketing game is to use an optimal mix of promotional and helpful content. Although you may want to promote your offerings blatantly at all times, resist the urge as much as possible. Create helpful posts that provide value to your volumes in some way. They are far more likely to drive a purchase decision than promotional posts. Moreover, showing the willingness to help your followers can enhance the reputation and trust factor for your brand in the long haul. Try posting a mix of product reviews, tutorials, and industry thought leadership to add value to your content strategy.

Prioritize engagement

Besides posting great content for each social media platform, you must also prioritize follower engagement to boost organic growth. While compelling posts give you a great start, meaningful interactions can take you a long way with engagement. You can try liking your followers’ posts and thanking them in the comments every time they share your posts. Focus on building robust and lasting relationships with your followers. The good thing is that even minor gestures can help in establishing brand loyalty.

Master the platforms

Another measure to leverage social media marketing to boost your brand is to master the platforms you choose for your campaigns. It enables you to apply outside-the-box ideas that set you apart from your competitors. For example, you can use a tool such as Twitter Video Downloader to download Twitter videos and GIFs and reuse them elsewhere. You cannot download videos from the platform directly, so this hack can definitely help you ramp up your campaigns. The deeper you dig into the features of different channels, the better chances you have of mastering them.

Be consistent

Nothing matters more than consistency when it comes to creating a successful social media content strategy. Start by creating a schedule to outline when to post, what kind of content to post, and the frequency of posting. It can help you to connect with the audience. But most marketers only think of making regular posts at the right times. However, you must also maintain consistency in your brand’s look and feel, from the aesthetics to tone and messaging across all social networks. For example, you can stick with a specific color scheme or filter for all the photos you post on different platforms.

Try paid promotions

While getting organic reach for your social media content is the way to go, there are no shortcuts to achieving the goal in the long run. In fact, organic results are getting increasingly harder to come by. You can get things on track by using paid promotions as a part of your strategy. Paid advertisements enable you to reach your target audience groups directly and share your content with them. You get the benefits of quick reach, visibility, and brand awareness with this tactic. Moreover, paid ads have call-to-action buttons, making it easy for your followers to move ahead with the buying decision with only a click.

Use influencer marketing

You can power up your social media marketing strategy by collaborating with niche-leading influencers. According to research studies, influencer marketing offers far greater ROI than all other marketing approaches. Partnering with relevant content creators can help you reach your target audiences and build authentic relationships. Moreover, an endorsement by a niche leader gives you a winning advantage as their followers automatically trust their recommendations for your products and services. However, the success of the tactic depends on choosing a creator aligning with your values and vision. It ensures reaching the right set of followers and resonating with their mindset.

Analyze and optimize

Remember that you cannot take a set-and-forget approach with social media marketing because the landscape is more dynamic than you imagine. Customer expectations and marketing trends evolve constantly, and not adapting to them can render your campaigns useless. Ongoing analysis and optimization of your campaigns can keep them on the right track. Identifying your social media content marketing metrics is the best place to start. Tracking and analyzing these metrics helps you gain actionable insights into the viability of your campaigns. You can even fine-tune them to increase your ROI and save valuable resources in the long run. Further, you can refine your campaigns according to follower expectations and industry trends.

Social media platforms have immense potential for brands looking for broad outreach and rapid growth. You can leverage them to create a competitive advantage for your brand with less effort. However, making the most out of the strategy takes proper planning and an in-depth understanding of various platforms, features, and tools. Most importantly, you cannot rely on a proven approach to ace social media marketing. However, these tried and tested tips can give you a good start and help you achieve your outreach and awareness goals sooner than later. Follow them to create a winning marketing mix for your brand.

Software Development Best Practices For Small Businesses

Digital transformation is a business buzzword today, but it is no longer only for big enterprises with massive capital investments. Even small companies with tight budgets and minimal resources are keen to embrace modernization. The great thing is that you can make big leaps with cost-effective software solutions. You may hire an in-house developer team or outsource expertise to go ahead with the initiative according to your budget and preferences. Whichever route you choose, developing an enterprise-grade solution is absolutely possible, even with small funding and limited resources. However, you must create a viable plan for the project and follow a proven roadmap to complete it successfully. Here are a few software development best practices that small business owners can rely on.

Define a scope of work from the outset

You will probably have a vision for the modernization of your small business. But a vision becomes a solution only if you materialize the idea into a clear scope of work for the project. Avoid taking things for granted because explaining a raw idea to your development team can be more complicated than you imagine. Write down the app idea, and the specifications and features you expect your app to have. Proper documentation gets you in a better place when it comes to sharing your expectations with your developers. Including business goals, needs, and challenges into the scope is an even better idea because it helps the developers understand the core objective of the software solution. If you are a novice, get your questions on paper and create a scope with your software development team.

Choose your team wisely

This one is a no-brainer because you cannot expect your software solution to run successfully without qualified professionals to develop it. You must do your due diligence while hiring an in-house team or collaborating with an outsourcing partner, whichever way you choose to launch the project. Skilled resources are more likely to understand your needs and expectations regarding budgets and timelines. They may even have some valuable recommendations, such as developing MVP software instead of going too big too fast. The approach is ideal for small businesses as they can create software with only the essential features and add more down the line.

Create a project strategy

Another valuable piece of advice for software development for small businesses is to create a project strategy. It is easy to proceed without a plan when you want a basic solution with a few features and have an in-house team working on the project. But developing a roadmap helps you eliminate the chances of errors, wastage, and miscommunication. It works like a shared plan that includes direction and task prioritization. Further, it gives your team a clear view of the list of features, so they can plan the project milestones and timelines accordingly. Sharing a roadmap with your outsourcing partner facilitates transparency and timely completion.

Design before coding

Project planning, team selection, and roadmap creation are the basics of a software development project. But your developers get down to work only when they start coding. However, they must research and design the app features before writing the code because going the other way around can lead to tons of wasted time down the road. You may even end up with a product that hardly addresses your needs and challenges. Your team can implement various design patterns and tools, so discussing these options help them create an effective design for the app.

Encourage smart work

Nothing gets better than smart work when it comes to saving money for a small business. Fortunately, you can encourage your developer team to use open-source backend platforms instead of writing code from scratch. Heroku is a popular option, and you can also find a Heroku alternative that offers comparable features. You can use such platforms to reduce the development time to weeks instead of months, which is typical for software projects. The best part is that your developers do not compromise quality to ease the coding process. You can rely on the SDKs, APIs, real-time databases, and cloud code functions that come with these platforms.

Stick with simplicity

YAGNI (You Ain’t Gonna Need It) is another best practice small businesses must implement for software development. Stick with simplicity and ensure that your team does not write unnecessary code. Developers often want to code for the future, writing elements they do not currently require but may need later. However, you may switch to a new app as your small business evolves in the future. You may not even need the extra code, making it a waste of time for developers and losing money for the company. The best way to keep things simple is to split the features into smaller tasks and ask your developers to create independent pieces of code for them.

Test iteratively

Working code isn’t enough because it does not deliver value until it is flawless. In fact, incorrect code can do more harm than good. Testing is an integral element of software development because it identifies potential errors and flaws. Taking an iterative approach to testing is the best way to go for all businesses, and small enterprises are no exception. Testing throughout the development stages can save you time, money, and trouble reworking the code from scratch. You can tackle modular pieces of code and test a single functionality at a time. Further, you can correct codes before moving to the next stage of development. Think beyond bringing seasoned developers on board for the project because hiring skilled testers is equally crucial.

Implement version control

Besides setting up a process for iterative testing, small business development teams must also implement version control for the software product. Essentially, version control entails tracking and managing changes to app code. It is vital if you have multiple developers working on the project because things can get overwhelming when they make random changes at their ends. With version control, they can work on new features and bug fixes without the risk of overriding someone else’s code. They may even revert to previous versions if errors occur, all without disrupting the work of other developers on the team. Git and GitHub are the popular version control systems small businesses can rely on.

Invest in team performance

Whether you hire an in-house team or outsource development services, you must invest in team performance to make the most of the project. Regular meetings and seamless communication are the cornerstones of high-performing software project teams. Appointing a project manager is a wise approach as it brings accountability and transparency to the project. Moreover, the manager can assess individual performances and ensure that everyone works toward a common goal. They also address conflicts, sort out issues, and plan for implementing changes. The role of a manager is also about keeping the team members motivated until the end of the project.

While software development sounds like a complex and expensive project for a small business, it can be much easier than you imagine. You only need to plan strategically and get the best developers on board to achieve more with less during the journey. Following these simple best practices does the rest, even if you run short of time, money, and resources.

Latest Trends In Mobile App Development

We are living in an era dominated by technology. No matter which business you run, you would need technology to make it a success. There are plenty of opportunities for mobile app developers that they can use to amplify their customer experience. With the mobile app market continuing to grow rapidly in the coming years, there is a lot to discover in this competitive world.

Certainly, technological advancement, consumer demands, and an array of factors directly impact mobile app trends. Staying updated and aware of the latest trends is perhaps the most vital aspect of success in the digital space. When it comes to customer satisfaction, you can not rely on any poor or outdated technology.

You have to have a strong digital presence with the right and most impressive technology. So that no user ever leaves your app without benefiting your business. So without much ado, let’s get into the details and learn about the latest trends in mobile app development.

Outsource Mobile App Development

Certainly, mobile app development is a time-consuming process that requires complete platform understanding. That’s the main reason why companies are outsourcing their app development. There are service providers available that can help build mobile apps for your business.

For instance, if you are working with some of the top developers in the industry, you can rest assured that you will receive a top-class product. They will handle everything from mobile development, mobile testing for the app, and app maintenance. So that nothing goes wrong with the app.

There are a lot of things that go into app development, and if you are not a professional, you are likely to make mistakes. Thus, a lot of time will be wasted. So, outsourcing can save you both time and money. People are moving towards this latest trend of app development.

Internet of Things (IoT) App Integration

The rise in the Internet of Things (IoT) technology is creating endless opportunities for a range of sectors. The IoT and Cloud both offer significant benefits, such as reduced operational costs and increased connections to other platforms via APIs. IoT is a new emerging technology, and the primary use of the Internet of Things is to enable customers to fulfill their computing jobs with the help of services delivered via the internet.

The Internet of Things and cloud computing integration for app development can help you with increased efficiency, productivity, and security, and help improve customer experience. It can also help enhance business sustainability to a great level.

Augmented and Virtual Reality Going Beyond Gaming

Augmented reality and virtual reality technologies have existed for a while now. The gaming industry is making the most of these two technologies. But that doesn’t stop other app developers from using this technology for building applications of all sorts. When they have to deliver deep and immersive experiences, there is nothing better than augmented reality or virtual reality.

The use of augmented reality is booming in the event management industry. When people want to see how things will take place in the future where the event will take place, augmented reality comes to the rescue.

Cross-Platform Compatibility

This is something that every business needs to be careful about. Creating a fully working application is required if you have a real estate business, marketing business, medical, or any other niche. Developers work day in and day out to create something amazing for their businesses.

This is trending fashion to build something that can work flawlessly on every platform. Precisely, if we talk about the applications, they should be easy to work on every platform. It should not be limited to one single platform only. Cross-browser, as well as cross-platform compatibility, is the new normal for application development.

Wearable Devices Are Creating Buzz

The demand for wearable devices is touching the sky. It includes watches, earbuds, VR headsets, AI hearing aids, fitness trackers, and more. Wearables are there to help you simplify day to day’s routine activities. Also, all these devices are made using the latest technologies so that you don’t miss out on anything.

The development of standard applications gets different when it comes to building wearable devices. Wearable devices work on cloud computing to collect and transmit data, too, without using much data.

AI (Artificial Intelligence) Is Making The Difference

Yes, every developer will agree on this. The use of artificial intelligence is by no means a new technology in the field of mobile app development. However, with advancements in technology, AI and machine learning are providing more sophisticated capabilities.

The latest technology that applications are using is facial recognition and speech recognition. And don’t forget the power of biometric technology for different businesses to keep track of their employees. All this is possible with the use of artificial intelligence. Moreover, when it comes to safety features, artificial intelligence has a huge role to play.

Voice-Enabled Technologies

Users like it when they have the freedom to use their devices without restrictions. Imagine how easy and convenient it is to operate a device when you don’t have to touch it. Everything can be done using voice commands only. However, performing complete conversions with voice commands is still impossible. But developers are working in this field.
The voice-enabled devices are still struggling to create their space in the market, but it is the future of technology. And developers are shifting their interest to voice-enabled devices because this is something that users are looking for.

Prioritizing Security

Data is everywhere on the digital platform. And this gives rise to security and privacy breaches as well. Companies are using their customers’ data to enhance the overall experience and provide better applications to their customers. The data used for biometric authentications, facial recognition, and speech recognition is kept under high-end security.

Companies pay a lot of attention to protecting their customers’ information to maintain their reputations. The rise in technology is providing fool-proof ways to safeguard your data. The security layers are many that are hard to deplete. However, the use of distributed ledger technology (DLT)is another prominent way to protect the data online.

With these overwhelming numbers, developers and companies have to understand that all these trends will influence mobile app development in the coming years. So they should focus on the development areas and learn the ways to deal with them.

Whatever changes you implement or strategies you make, make sure you are prioritizing user experience over everything.

Happy Mobile App Development!

Closing Thoughts

There you have it! Analyzing market trends always helps you create a strong and result-driven strategy for your business. However, companies and developers foresee how an individual will use their app based on the previous data they have collected. And that further helps them make informed decisions about using technology for their business. Keeping everything in mind, it is crucial to understand that you can not overlook the latest trends in technology. Making changes in the approach can bring more productive results.

Also, make sure you are not implementing each and every trend into your mobile app development process. However, a thorough knowledge of all the trends can help you understand where the market is shifting. And that can further help you decide what exactly you need for your app development.

Actionable Storytelling Tips Brands Can Rely On

As the competition in the business landscape grows, finding a competitive advantage is more challenging than ever. You cannot expect to compete with product features and pricing because several brands will probably have similar ones. However, the brand story is one factor that can set you apart in the market. It makes you different because every business has a unique background, vision, and values.

But only having unique attributes isn’t enough, as you also need to highlight them to engage the audience and build trust for your product and business. Everything boils down to creating compelling stories, but most brands take a random approach to it. However, mastering the skill of storytelling is easier than you imagine. Let us share some actionable storytelling tips that brands can rely on.

Know your audience

The target audience matters the most when it comes to creating a story to introduce and promote a brand. But marketers often lose track here as they focus on their product or brand instead of the audience. Remember that your buyers should be at the center of the narrative, with their pain points, expectations, and needs getting all the attention. Also, every member of the target audience is not the same. Consider segmenting them into different buyer personas and categories. Brainstorm ideas for each group and reach out with personalized narratives that address their needs and problems.

Consider your positioning

You will probably have a positioning in the market unless launching a startup. Your story should replicate your current identity and elements like your core values, vision, and tone of voice. Find out what buyers think of your business, and consider whether you want to stick with this identity. You may change or develop it over time according to the current trends, competitor positioning, and customer expectations. But ensure that you have a clear picture of your business positioning from the outset because your story must match it.

Understand your purpose

After building the initial pillars of your storytelling strategy (audience and brand identity), you must understand the purpose of your campaign. Businesses run campaigns for various purposes, such as reinforcing their position in the mind of existing customers, capturing the attention of new buyers, setting themselves apart from competitors, or launching a new offering in the market. The most effective stories follow the end goal of turning followers into leads and loyal customers.

Leverage storybranding

Brand stories shouldn’t just be random narratives raving about their products and services. Marketers often make the mistake of taking a selling perspective instead of connecting with buyers through genuine narratives that show how their products address consumer problems. Experts recommend leveraging storybrand marketing to create perfect ones that push potential buyers subtly down the conversion funnel. The concept considers the customer the hero of the story and their problem is the theme. The seller steps in as a guide who finds ways to solve the problem and builds trust in the brand and its offering. The entire flow follows a detailed script that shows empathy toward the consumer and an intention to resolve their problem.

Create an honest and authentic content strategy

Your narrative should follow an honest and authentic content strategy. However, marketers often fail to do it because they get too enthusiastic to launch a plan. Putting it on paper is an even better idea because it lets you evaluate and improve over time. You may want to rework your strategy when customer expectations or competitor strategies change. But remember to stay genuine, no matter what. Keep the customer and your identity in mind when creating or reworking your content strategy. Also, ensure that your stories are human so that they appeal to the audience.

Ensure consistency

Besides being honest and authentic with storytelling, brands must also ensure consistency. After all, you must show up the same way every time and across all customer touchpoints if you want people to recognize and connect with your brand. Moreover, consistency breeds comfort as your brand looks familiar to the audience. Consider your identity elements like colors, logo, and tone of voice, as your reference points. Build a narrative around these elements, and stick with them unless you wish to change them down the line.

Match your story with the channel

While brand stories should be consistent, they should also match the channel where they are showcased. For example, you cannot expect an extra-long video to engage Instagram audiences, although it may be apt for YouTube. Likewise, an infographic may render too small on a blog because visitors expect in-depth information on the channel. Remember that different promotional channels require different kinds of storytelling. Not adapting your narratives elevates the risk of crashing and burning, no matter how great a content piece is. Reworking your storytelling strategy channel-wise is the best approach.

Prioritize shareability

Any marketing campaign works only if people spread the word about a brand and its products or services. You can achieve the goal by creating shareable stories that customers feel like sharing with their friends and acquaintances. Everything boils down to striking an emotional chord with the viewers because it is the only reason they will want to share your narrative ahead. The effort is worthwhile because word-of-mouth is far more effective and less expensive than conventional promotions. So you must definitely go the extra mile to understand what clicks.

Educate, entertain, and inspire

Buyers are smarter than ever, and they can see through a brand’s tactics. You cannot expect them to trust your word and buy your product or service only due to a great advertising campaign. The best approach to make your content connect with the audience is by educating, entertaining, and inspiring them with your stories. The approach shows that you are an expert in the niche, care about the buyers, and want to give them the best. It enables you to establish strong bonds that boost buyer retention for the long haul.

Dig deep into data

Another surefire tip to ace brand storytelling is by paying attention to what works and what doesn’t. The best way to do it is by digging deep into data to identify your best stories and campaigns. Surprisingly, the data in your campaign spreadsheets is nothing less than storytelling gold, provided you are ready to follow it diligently. You can get valuable trends and customer insights from it, and use them to create compelling narratives in the future. Your campaigns become more data-driven with this approach, so you have better chances of impressing potential buyers.

Storytelling is the mainstay of selling in the competitive landscape, where product features and pricing are no longer the key differentiators. But you cannot expect random narratives to connect with the audience and compel them to buy. A strategic approach can help you create actionable stories that replicate your identity and resonate with consumer expectations. Most importantly, focus on buyers and their pain points instead of your brand and offering. While there are no shortcuts to compelling storytelling, you can definitely rely on storybrand marketing to give your best. Also, stay ahead of data to learn more about the best stories with the potential to get buyers on your side and retain them for good.

How White Label SEO Works: An Ultimate Guide

As a marketing agency, your biggest job is to make your clients visible, attractive, and competitive in the market. You might also need to partner with other agencies to extend your service portfolio for your clientele, rather than doing everything in-house. This is where the concept of white-label SEO comes in handy. This SEO service is growing in popularity, and many digital marketing companies are adopting the model. You are perhaps wondering what this model of SEO is all about and how it can benefit your agency. Well, here is an ultimate guide to everything you should know about white-label SEO:

Definition

It is essentially a partnership between two agencies: the marketing agency and an SEO-specialized company. The marketing agency is marketing the product for a client but indirectly via a specialized SEO agency. The agency has the expertise to do all the SEO work on behalf of the marketing agency but doesn’t take credit.

All the credit comes back to the digital marketing agency because the SEO services appear under their brand. The client, therefore, gets a consistent, effective, and relatively economical solution from a third party. Let’s say that the marketing agency, in this case, acts as a broker, yet the client is not aware of it. It loosely translates to offering services under your brand, yet a different company does the service. It is a win-win for both parties!

How it Works

The model works depending on the selected partner, the type of partnership, and the services you want to get done. Account management and client relationship are common where the agency handles accounts and client management matters. Everything else that involves SEO campaigns and respective deliverables is left in the hands of the provider.
In other cases, the partner can interact with your client as an extension of your agency. This SEO collaboration can also work as sales enabled. In this case, you use your white label SEO provider as collateral to confirm your expertise. The agency gives you the necessary material and evidence to win your client’s trust and get the deal. In this case, the SEO company’s purpose is to apply and close the sales.

In another case, an SEO agency may only give you a specific range of SEO services. You can get specific services in content management, link building, strategy, and campaign insights. Alternatively, you can opt for a collection of SEO services.

Benefits of using White Label SEO

Don’t get it wrong. An in-house SEO solution could work fine and produce quality campaigns. However, the model gives you an avenue to experience broad benefits. Some of the benefits of using this collaborative model include:

  • Cost-Effective

The model can increase your revenue without the overhead. If your agency doesn’t offer SEO services, partnering with an SEO company allows you to get clients seeking SEO services. The good thing here is that you don’t need to train employees or acquire customers. Ultimately, it becomes a cost-effective strategy.

  • Mutual Relationship and More Revenue

Again, you don’t need to commit resources to create systems and processes needed for SEO services. You simply acquire the experience, credibility, and expertise of your partner by virtue of partnerships. Remember, your success is the success of your partner SEO agency. If the SEO agency is doing tremendous work, you will probably find bringing more clients on board easier. This becomes a mutual relationship, and you both expand.

  • Stay Updated

Furthermore, outsourcing SEOs allows you to stay up to date. Remember SERP algorithms keep changing for better SEO. If your company is concerned with other functions, it becomes hard to track SEO changes. Therefore, it makes sense to give such roles to companies that major in SEO because they are in a good position to track and update new changes.

  • Consistency

The right SEO agency offers consistency. Since they are experts in SEO services, their output is consistent and polished. If you use an in-house team and then delegate the work to underqualified people within your team, you will probably not get the same output. Consistent quality output is critical to winning the client’s heart.

What you should expect from the SEO agency

Remember, SEO companies have different approaches and philosophies. However, the agency must find a way to meet your needs and that of your client seamlessly. For a label SEO agency to meet your needs, there are certain things you should expect from them. They include:

  • Reporting dashboard

Your digital marketing agency should have access to an up-to-date SEO reporting dashboard. This way, you can feed your client with important campaign updates when required.

  • On-site optimization

On-site optimization is SEO strategies on the website used to improve page ranking. They include URLs, keywords, titles, alt tags, Meta descriptions, website crawl, and site architecture.

  • Off-site optimization

These are actions/strategies outside the website taken by the SEO agency to grow your organic traffic and rank higher in the search engine. They include forum posting, social media marketing, backlinks, guest posting, and local listing.

  • Scope of Content

Content creation involves videos, infographics, slideshows, polls, and quizzes used to improve a page’s search visibility. A good SEO agency should provide a good content scope with a range of options for your client.

Characteristics of a good SEO agency

When looking for a suitable SEO agency, it is important to find an agency that meets your needs. This way, you will easily satisfy your client and grow your reputation. Some of the best characteristics of a good SEO agency include the following:

  • Set out a long-term strategy for your needs.
  • Provide reliable metrics and reporting to update and satisfy your client constantly.
  • Have a good success story with clients in your line.
  • Ready to support in every step related to SEO marketing.
  • Dedicated to the growth and managing partner.

Common Challenges

Collaborative SEO is a wonderful idea for your agency. However, you should also know that there can be challenges that you should avoid to make everything work:

  • Communication Problems

In most cases, the SEO agency doesn’t sit in the same physical office as the marketing agency. Remember, trust is crucial for seamless operation and relationship with SEO agencies. Without proper communication, you may not create a trust for an effective partnership.

However, you can find ways to improve communication with SEO agencies. Set out clear expectations from the beginning, commit to regular meetings, and talk to real individuals. Improved communication will enable proper working relationships and service delivery.

  • Setting right Expectations

The two partners should set clear and realistic expectations. However, most partners rush into the deal without proper deliberation. If the expectations are not well set, you will probably experience issues along.

  • Managing Workflows

The SEO provider and digital marketing agency are two partners with probably different management and operation strategies. Service delivery will go down if the two partners fail to integrate their workflows to meet client demands. It is, therefore, important to harmonize the workflows so that you don’t slip and allow your competitors to edge you.

Final Thoughts

That’s it! We hope you now know a thing or two about the concept of white-label SEO. As a rule of thumb, you should choose an agency that meets your needs and that of your client. If your selection is right, you will effortlessly grow your agency and reap the many benefits of this SEO model!

How Business Intranet Can Boost Workplace Productivity

Workplace productivity is the mainstay of organizational success and growth. Maintaining it is perhaps the most daunting challenge for organizations, regardless of the size and scale of their teams. The hybrid model makes it even harder to achieve and maintain because you cannot oversee your employees at all times. Moreover, people working in different teams across the business location or from home may fall short on communication and collaboration fronts. You can imagine the impact it can have on their overall productivity, but a business intranet can be a true savior for resolving the concern. It offers more productivity benefits than you imagine. Here are some ways it can help you build a productive team and workplace.

1. Seamless collaboration with centralized knowledge resources

Intranet software facilitates seamless collaboration between employees as they can access centralized knowledge resources in real-time, regardless of their locations. These resources are accessible to employees, managers, vendors, and partners, empowering them with all the information they need. In fact, you can even set role-based access to ensure security in a remote setup. Team members need not struggle with endless email loops and file searches, which are the worst productivity culprits. They can get exactly what they require to be their productive best at work.

2. Facilitate the onboarding process

Onboarding is a critical process for the HR team as it ramps up new employees for their new roles. The process entails training them to handle the obligations and responsibilities of their job. You may face onboarding challenges with remote hires because they can hardly connect with co-workers and seek help for tasks. A business intranet bridges this gap and enables people to give their best from the outset. You can leverage it for HR and IT setup to create new accounts for payroll and install security applications on their devices. Additionally, you can provide corporate guidelines training to help new employees to follow workflows. Finally, you can assign mentors to new hires and facilitate communication through messaging tools and integrated videos.

3. Simple communication that keeps everyone connected

Besides seamless collaboration, the business intranet helps set up simple communication between team members, regardless of where they work. None of your employees have to stress over connecting with the right manager or team member for quick feedback, discussion, or opinion, even if they are at different locations. The lack of communication is often a productivity killer, so overcoming it enables people to close tasks quickly, and without gaps and errors.

4. Break down boundaries and silos

Organizational teams often struggle to overcome boundaries and information silos imposed by location or department. The worst part is that people cannot be on the same page, which keeps them from reaching the highest productivity levels. Using intranet software is an ideal solution to break down these barriers and empower your workforce, regardless of geographic location or functional roles. Businesses that do not have internal silos are in a better place to achieve their growth goals in the long haul.

5. Quicker response to problems

Another benefit of adopting a business intranet is that it facilitates a quicker response to problems because employees have seamless access to the relevant information they require. They can handle their jobs better, close tasks on time, and avoid errors. Being able to connect with co-workers just-in-time enables them to tap into the collective intelligence that is not available in file cabinets and company emails. Accelerated information gathering speeds up the response times, so bottlenecks hardly persist for businesses relying on a connected intranet. All of these factors make your team as productive as possible.

6. Access on the go

With hybrid work becoming a norm, mobility is the mainstay of a productive workforce. Your employees should have the option to connect and work from any location and with any device. Business intranet like Powell Software’s solution provides access on the go, enabling team members to connect using cell phones, laptops, and tablets. They can work from home, on sales tours, off-site business meetings, and at networking events, so productivity is never off-track. You can make a great impression on potential clients by showcasing seamless connectivity and data access from anywhere. The best part is that workers love the flexibility that comes with remote access. Employee satisfaction gets you full marks on the retention front.

7. Minimal search time

Complex searches through files, folders, and documents are stressful and affect the productivity of workers. The more resources you have, the more complicated searches get. After all, you may have to sift through thousands of files, folders, documents, and emails to find the one you need. Using an intranet is an ideal solution, as it reduces the time-consuming search hassles for employees. They can rely on a well-structured intranet to quickly search and locate documents, photos, channels, and people. Savvy solutions even let employees utilize features like keyword search and auto-suggest for simplifying the searches further.

8. Keep all departments happy

With an intranet in place, you can boost productivity for entire teams within your organization. Most departments face repetitive, monotonous, or complex tasks every day. The team members end up feeling unhappy, which makes them less productive, even if they work hard. An intranet serves as a common area where business leaders can encourage team members to support each other by providing assistance, resources, know-how, experiences, and advice to resolve everyday issues and business-critical challenges. You can also leverage it to alleviate individual work overflows, pressure, and management. These factors go a long way in enhancing their work quality and performance.

9. Create polls and surveys

You can easily create polls and surveys within your organization by providing flexible electronic forms to them on the intranet. The process is far simpler and more economical than using tools to poll, survey, and register a large ream. Your employees can confirm attendance for events, fill up forms to vote on new ideas, and provide anonymous feedback to managers. You can crowdsource ideas for new projects and get insights on upcoming events, company policies, or employee wellness. Further, you can quickly gather feedback on employee satisfaction and rework things for the better. The intranet also speeds up the collection of data and integrates it with other data sources across the organization.

10. Speed up learning and development

Learning and development are crucial for organizational growth and productivity, as trained team members always go the extra mile. You can use a business intranet to speed up the learning and development process. The best part is that it curbs the need for in-classroom training where everyone has to be in the main office. With a robust intranet in place, you can implement a centralized LMS with training programs for remote and on-site employees. Users even have the freedom to pick their own pace for coursework, so they need not stress about keeping up with the quickest learners. Beyond the mandatory training modules, you can also provide optional learning modules for employees looking for a promotion or planning to switch to another team.

11. Reduce the load of internal emails

Employees get hundreds of business emails every week, which tends to distract them and hurt their productivity levels. Moreover, they end up losing, ignoring, or forgetting key announcements and policy updates in a sea of messages. They may also miss out on someone while sending a critical email thread. A centralized and highly visible intranet resolves the concern because it lets anyone in the team answer queries or update documents. You can imagine how the system can offload the internal email burden for your company and reduce distractions for your employees. You can reserve email only for external conversations with customers, vendors, and partners. People become more efficient when they do not have to clean their inboxes frequently. The best part is that there is hardly a chance of missing out on high-value emails.

12. Employee directory to find the right skills

A business intranet with a people directory is an excellent asset for a team that wants to go the extra mile with productivity. The directory offers information such as expertise, department, and manager for each employee on board. Team members struggling with specific tasks can easily search for a person who can offer relevant expertise to wrap it up. The benefit is immense when you have a large team working across different locations. You cannot expect people to know each other, but the people directory serves them a solution just-in-time. Moreover, managers and business leaders end up knowing their team better and segregating top performers from the rest. You can focus on their training, development, and retention to empower your business in the long haul.

Businesses are more concerned about workplace productivity than ever, specifically in the hybrid work era. While there is no magic pill to build a productive workforce, an intranet works as an ideal solution to boost productivity. Besides communication and collaboration, it empowers your team in more ways than you imagine. You can rely on it to build a productive, efficient, and happy team that pushes your company ahead toward its growth goals over time.

The Only Value-Adding Extensions for Qlik Sense That You Need

Data analysis and organization are vital in the business world. Of course, if you use Qlik Sense, you already know this. However, there are ways to make Qlik Sense work even better by extending the amount of analysis and filtering through the data more uniquely.

There are hundreds of extensions for Qlik Sense, with different features, functionality, and applications. Some manage your data items, and others renew specific tasks. However, not every Qlik Sense extension will add value to your Qlik Sense account. Keep reading as we identify our top five and how they could benefit you.

5 Qlik Sense Extensions That Help

Here are five Qlik Sense extensions that could enhance your overall experience. We have parsed the many extensions offered by Qlik Sense users and community forums to identify those that can fulfill all your needs in charting, visual aids, writeback, and team communication. There’s no need to try out hundreds of different extensions—pick one or two of these, and you’ll be set.

Vizlib Library

Vizlib Library remains the most popular free extension for Qlik Sense. It not only helps to visualize the data stored and sorted in a Qlik Sense library, but it can also animate the data to show changes and potential growth in charts or visualizations. Vizlib offers multiple types of free charts and is free for up to five users.

Vizlib Library provides a free tool for up to five Qlik Sense users and is great for small business owners or marketing departments. Once Vizlib is installed, it can be easily integrated into Qlik Sense and used for powerful visual aids. The Vizlib charts can be animated, color-coded, and heat-mapped, giving users multi-faceted visualization.

The charts in the Vizlib library are the main draw and the reason most people download the software. These include waterfall charts pie charts and other visuals. However, Vizlib delivers more than just visual templates. In particular, you can make your data more accessible in your Qlik Sense.

Vizlib integrates workflows inside the Qlik app, which is more convenient for team members than having a separate app for employees. With the Vizlib workflow, it’s possible to attach tasks to specific pieces of data, spreadsheets, or charts. Moreover, the software doesn’t require coding on any level, although it does have tips for those starting out with Vizlib.

With intuitive searching, data tips, and an advanced writeback system, you can accomplish all of your data-related needs in the same app. This extension can help with more than just visualization, which makes it one of the most versatile and useful Qlik Sense extensions available.

AnyChart Extension

The AnyChart extension for Qlik Sense is one of the most popular and versatile charting extensions available. It extends the charting and visualization capabilities of Qlik Sense far beyond the traditional and makes it straightforward for any team member to see and understand the data you’re storing.

AnyChart is a paid subscription featuring 36 different types of charts. You can visualize your information with pie charts, bar graphs, or more intricate visuals, such as tank gauges, heat maps, and candlestick charts. Each of these is customizable with different colors, styles, and shapes.

Because the charts are powered by Qlik Sense itself, you’ll be able to quickly put your existing information in whatever type of charts you need. You can organize and analyze information further, pulling out chunks of the data you have stored to insert it into the proper charts. No coding is required, making the system accessible for anyone to learn and manage.

AnyChart is an essential tool if you’re working with a team or need to give a presentation on your Qlik Sense data. The analysis will be easier, and presentations will be visually stunning with the colors and aids that AnyChart has. The software has won multiple data and design awards from software engineering and data visualization firms.

This extension has been one of the top data managers for 15 years, and their addition to Qlik Sense is a natural evolution of their knowledge and expertise. AnyChart is a paid extension but does have a 30-day free trial, so you can add it to your Qlik Sense account and try it out to determine if it is a worthwhile addition.

Qlik Sense Forms

With Qlik Sense Forms, you can add any task or comment directly to your Qlik Sense data. Forms enable you to make many other inputs, from varied action plans to deadlines. It allows you to batch-update rows, export, insert custom categorizations, and more. In addition, Forms stores data on a user’s server and can be accessed offline.

Instead of being focused on data visualization, Form is an extension that works mostly for writeback and communication needs. Forms can do all of that for a team leader who wants to assign deadlines, team projects, and comments. It doesn’t require coding and has intuitive, integrated buttons like Qlik Sense itself.

According to reviews and real-life users, there is virtually no limit on what can be accomplished with Forms. It doesn’t have a set list of things that it does because it’s something that you will set up on your own. That is advantageous because you won’t have extra, unnecessary functions in your Qlik Sense.

If you need charts as well as communication, you might require additional extensions. However, for team collaboration, assigning tasks and data sets, and increasing the visibility of your communications, Forms is an excellent addition to Qlik Sense.

Forms is a Qlik Trusted Extension and can be tried out with a trial download. Although it doesn’t add any charts or visualizations, it’s ideal for writeback operations and facilitating team collaboration.

Qlik Sense Dependency Wheel Chart

Although extensions like Vizlib and AnyChart offer multiple types of charts for your data, they don’t always have the most extensive catalogs. When that’s the case, you might need to download individual extensions. Fortunately, Qlik Sense has plenty of options, many of which are free or at least inexpensive.

If you want a chart depicting the dependency of certain data on other pieces of data, the Qlik Sense Dependency Wheel Chart is a great option. A dependency wheel depicts which pieces of data relate to other parts. It does so by color-coding specific interactions.

With this extension, you can select whether the colors correlate to Diverging or Sequential data. It’s also possible to choose the dimension values and how much they relate to other data. It utilizes Javascript to generate rendering and aggregations. Specifically, this dependency wheel chart leverages the open-source d3.dependencyWheels and d3 scripts. The wheel chart is fully interactive and visualizes every dependency using two-dimensional discs.

While there are multiple types of dependency charts, this extension has been workshopped to deliver deeper analysis. Although its approach to visualizing data might be overwhelming at first, hovering over the various wheels and colors will isolate relationships and make them easier to understand.

For data analysts looking to manage large amounts of correlated data, this extension can be a vital tool. There are two versions of this tool: one is free while the other comes with a fee. The latter is supported and comes with more features.

Qlik Branch Date Range Picker

So far, we’ve offered you excellent options for communication extensions, writeback extensions, and multiple charting and visualization extensions. However, Qlik Sense doesn’t have a lot to improve on when it comes to data organization. If you want to structure things more by date, check out the Qlik Branch Date Range Picker.

Although not everyone needs a dependency wheel chart to keep track of their data, dates are important no matter what sector you work in. If you have worked with Qlik Sense for a while, you may have experienced some frustration with the limited ability to choose specific dates in the app.

This extension works like the calendar app on your phone. You can choose dates from a visually simple weekly, monthly, or yearly calendar and look at data only within those dates. It’s ideal if you, an employee, or a client want to quickly look at certain subsets of data without having to code.

In addition to being convenient and easy to use (even for the non-coding customer), the date picker fits into a smaller corner of your Qlik app. You won’t need to allocate a large portion of a spreadsheet or teach your customers the ins and outs of using it. Instead, you pick the dates and let the algorithm do the rest.

Final Thoughts

Charting, communicating, and visualizing the data are all extensions of what Qlik Sense does already—storing and organizing data. By choosing a value-adding Qlik Sense extension mentioned in this list, you don’t have to worry about sorting through the hundreds of options for charting and visualizing data or reporting to your team.

Instead, you can get to what’s really important. With these extensions, your data communication, visualization, and customer integration could increase dramatically, adding more value to Qlik Sense.