SEMrush Overview

SEMrush is an innovative online platform offering solutions for SEO, PPC, content management, social media applications as well as competitive research. Given its wide horizon, it’s no wonder that it’s used by industry experts globally. Let’s find out what’s on offer & what makes this such an interesting as well as appealing service for many.

Being a commercial web Software as a Service (SaaS) it’s primarily multiple functional SEO tools, encompassing ad-hoc keyword research, ongoing position monitoring & crawling. Founded in 2008 out of Boston, it caters to both commercial, personal (and academic) use. Formerly aimed at digital marketing pros who wish to increase their online presence (& more importantly visibility), SEMrush really does offer some neat features. These include:

  • Toolkits with technical SEO workflow audits (usable on any site)
  • Tracking daily rankings (including for PPC)
  • The ability to both analyse any domain’s backlink profile & competitor\’s strategy. This also applies to PPC campaigns & associated local level costs
  • SEO tips to garner more organic traffic, using a CRM layout
  • Unlocking & researching unaccounted keywords (even for negative wordlist in PPC)
  • Exploring paid search & GDN strategies for any site
  • Streamlined plus strategic advertising, extension & ad management on both FB as well as Insta. Can also monitor competitor channels too to assist in the expansion

Once again, we have identified some issues which tend to arise with the use of SEMrush. These are:

It can be time-consuming to sift through endless pages of unpopulated keyword lists & management databases
Despite being marketed as being simple to use, this can be overwhelming for newbies
No white-label reports: often an indispensable resource for the pros

Hence, SEMrush is a great package for those keen to delve into the logistics & detail of SEO, PPC & content management research. It offers powerful tools which when utilised effectively, can transform a user’s understanding & operation of their campaign. The downside is mainly that the volume of information & data it generates can be impractical to handle & analyse. Moreover, it can be perceived as being complex to use. Finally, where did the white label reports go? Oh wait, unfortunately, they’re unavailable…

SEMrush Faq

What is SEMrush used for?

The best way to improve your online visibility is with Semrush, an all-inclusive tool suite that has everything a marketer needs. Our tools provide insights and reports on SEO services like PPC marketing tactics or SMM campaigns as well.

Is SEMrush free to use?

Yes, SEMrush can be used for free with limited functionality. The paid versions start from 119.95 $ per month.

What are the best SEMrush Alternatives?

Ahref
Supermetrics
Spyfu
SE Ranking
SerpStat

What are the main features of SEMrush?

The features of SEMrush are extensive, with keyword research and on-page SEO being just two that come to mind. You can also use it for local SEO or content marketing campaigns there’s something in this software package to suit any need!

 Why should I use SEMrush?

SEMrush is a tool used by SEO professionals to find keywords, track competitor strategies and audit your blog for backlinking opportunities. The best part about SEMrush? It can do all of this in one place!

SEMrush Features

  • See your competitors’ organic positions
  • Domain specific keyword ranking
  • Study your competitors’ Ads texts
  • Position tracking
  • Find good long-tail keywords
  • Comparison of domains by keywords
  • Compare various SEO metrics
  • Crawl Audit Tool
  • SEMrush line graph and pie chart
  • Organic Research
  • Compare several sites together
  • Advertising Research
  • Track many different keyword metrics
  • AdSense
  • Detailed and pin-point accurate ad data
  • Backlinks
  • Setailed and in-depth look at ad campaign data
  • Keyword Research
  • See where your competitors are ranking
  • Ranking

Pricing

Available on: Free, Free Trail, Subscription
  • Starting Price: $119.95/month

  • Trail Days: 7 Days

Alternatives of SEMrush

SEMrush Reviews

5/5

Overall rating
Excellent
1
Very good
0
Average
0
Poor
0
Terrible
0

Value for money

5

Features

5

Ease of use

5

Customer support

5

Likelihood to Recommend

10/10

Garima Singh
2021-10-07 10:05:52

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

10/10

All in one complete digital marketing research tool

Overall Semrush is an essential tool for anyone who is working in online marketing.

Pro

It\'s a great tool for doing keyword research and for tracking keyword visibility across a number of projects.

Cons

The dashboard is a little difficult to navigate