Nightwatch Overview

Nightwatch is a lightweight, ‘intuitive & accurate’ SEO specialist platform. It packs a bunch of innovative features to boost your site’s engagement. Starting with historical SERP data rankings graphically represented, begin to understand the trends right from the outset. Client report scheduling helps to organise data sharing in an efficient manner. Also, receive reports via email to summarise all evaluations on a regular basis. Filter keywords to gauge the potency of each term and learn which is best for your site performance. Customisable reports help to put the most important criteria at the forefront of your presentation. Useful insights can be gained from this. Competitor analysis gives you the perspective of what you can do better to oust them!

They gladly pride themselves on accuracy and using their three-point model, it becomes apparent why they lead the way in this respect. They exercise access point allocation in proximity with the real thing to closely mimic data centre capture. Moreover, they simulate the location & user to reinforce this concept. This way, the results aren’t contaminated by historic searches. This is backed by using Javascript coding to authenticate the results. They offer personalised search setting options to suit individual needs and adjust the quoted price accordingly.

As if this wasn’t enough, they offer white label support to take ownership of your interface. Controlled user management allows safe & secure intelligence sharing, to ensure effective resource allocation. Finally, using their powerful REST API tool, access almost any type of ranking. This is mind-blowing, however, does Nightwatch suffer any setbacks with its platform?

Unfortunately, the answer is yes – and quite a few of them, I might add. Firstly, users need to ensure that it’s manually running in the background, otherwise, it just doesn’t yield any results. Additionally, you’ll require to find & use your own proxy sites for this. It’s not immediately obvious whether your rankings are increasing or decreasing. Lastly, it can take a while to pick & process the data, often dependent on your net connection speed, the volume of data plus system resources. It then appears that for a relatively powerful compilation of tools, Nightwatch offers good performance, however, this is often affected by user environment & operation. This variable-induced variation can be an issue for many, especially as consistency will be undoubtedly compromised.

Nightwatch Features

  • Dashboard
  • Auditing
  • Mobile Search Tracking
  • Rank Tracking
  • Google Analytics Integration
  • Keyword tracking
  • Competitor Analysis
  • Link Management
  • User Management


Available on: Free Trail, Subscription
  • Starting Price: $39.00/month

  • Trail Days: 14 days

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