LivePerson

LivePerson Overview

LivePerson lives up to its name by pioneering AI-powered conversational cloud capabilities. Converse & engage with customers to improve conversion by deploying integrated workflow marketing. This can also be optimised with automated as well as resource-based messaging services. These are available on-demand & are backed by industrial-grade security platforms, sporting good reliability, regulation plus compliance.

However, if we pose the question: what do customers really want, what do we get? Well, with their intent manager, based on AI analytics of consumer behavior & reviewing their conversation for keywords, it’s now possible to do just that. LivePerson’s conversation builder cum manager allows fluid correspondence exchange to ensue using a mix of both chatbots as well as human interactive intervention. They even offer a conversion gauge mechanism to identify key improvement areas, promoting further honing of your communication interface with customers.

As if the aforementioned wasn’t enough, LivePerson also throws in the combined power of utilizing existing platforms such as social media, email & messaging along with programmable customised CRMs to efficiently deliver answers. The result: great scores in all three major domains: sales, marketing & customer service.

This is all fine if not great, however what if any are the disadvantages of using LivePerson? Well, a few disgruntled customers have reported their customer support to be unresponsive & even faced an unresolved billing issue, months into the subscription. Cancellations can be difficult to action & the user interface appears outdated.

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.