WebEngage Overview

WebEngage offers marketing based on customised & meaningful push notifications, In-app messages, SMS, Web Push, Emails, WhatsApp, Facebook and much more! Visual workflow logic augment cross channel campaigns that adjust to user live activity. Precision targeted & strategic communication aids to segment users based on demographics to engage, nurture & retain them with personalised conversations. Follow their simple model of analyse & then create the campaign journey for optimal results. Active user outreach, irrespective of their online location helps to engage them with omnichannel pertinent interactions, including web overlays & the aforementioned.

Acquire business intelligence with channel performance monitoring, campaign effectiveness, progress & variables. This enables accurate improvements to be implemented, where necessary. Real time stats produce analytical report data which can be utilised to test various methodologies & see which functions best. Subsequently, lead conversions & revenue streams can be maximised. Funnel designing applications remove hindrances to ensure seamless transitions of product sales by data driven interventions. Boost retention levels by identifying when apps are uninstalled & the causative factors, addressing them accordingly. Optimise profitability with maximum ROI. Resource management promotes efficient practices to save money, where possible.

Preformatted templates, A/B testing, CTRs & various integrations all help to contribute to the strong appeal with experimental based knowledge. Features such as DND & anti spam help respect the privacy plus space of customers. Demographics, events & device access all assist to consolidate as well as evaluate customer preferences plus types cum nature of services accessed.

Whilst profiling visitors certainly potentiates dynamic content, there are a few issues with WebEngage. Commencing with universal user access, which could create data integrity breach issues or misuse. Some users feel that the ROI is minimal, as it’s offset by the high pricing. Depending on your business setup, budget & operations, this may be ideal for you – or not.

WebEngage Features

  • A/B Testing
  • Access Controls/Permissions
  • Multivariate testing
  • Auto-Responders
  • Click-through tracking
  • Drip Campaigns
  • Event triggered Email
  • Mailing list management
  • Spam Check
  • Template Management
  • Drag and Drop Editor
  • List Segmentation
  • Real-time Email Editor
  • Click Map
  • Email Scheduling
  • Predesigned Email Templates
  • RSS to Email
  • Mobile App
  • Google Remarketing Ads
  • Email integration
  • Marketing Analytics
  • Marketing automation
  • Lead management
  • Action Management
  • Alerts/Notifications
  • Behavioral Targeting
  • Behavioral Analytics
  • Survey/Poll Management
  • URL Customization
  • User Defined Attributes
  • User Management
  • Visitor Management
  • Visitor Tracking
  • WYSIWYG editor
  • Web Notifications
  • Website Analytics
  • Scheduled / Automated Reports


Available on: Free Trail, Subscription
  • Starting Price: Custom

  • Trail Days: 14