WebEngage

WebEngage Overview

WebEngage offers marketing based on customised & meaningful push notifications, in-app messages, SMS, Web Push, Emails, WhatsApp, Facebook, and much more! Visual workflow logic augments cross-channel campaigns that adjust to user live activity. Precision targeted & strategic communication aids to segment users based on demographics to engage, nurture & retain them with personalised conversations. Follow their simple model of analysing & then create the campaign journey for optimal results. Active user outreach, irrespective of their online location helps to engage them with omnichannel pertinent interactions, including web overlays & the aforementioned.

Acquire business intelligence with channel performance monitoring, campaign effectiveness, progress & variables. This enables accurate improvements to be implemented, where necessary. Real-time stats produce analytical report data which can be utilised to test various methodologies & see which functions best. Subsequently, lead conversions & revenue streams can be maximised. Funnel designing applications remove hindrances to ensure seamless transitions of product sales by data-driven interventions. Boost retention levels by identifying when apps are uninstalled & the causative factors, addressing them accordingly. Optimise profitability with maximum ROI. Resource management promotes efficient practices to save money, where possible.

Preformatted templates, A/B testing, CTRs & various integrations all help to contribute to the strong appeal with experimental-based knowledge. Features such as DND & anti-spam help respect the privacy plus space of customers. Demographics, events & device access all assist to consolidate as well as evaluate customer preferences plus types cum nature of services accessed.

Whilst profiling visitors certainly potentiates dynamic content, there are a few issues with WebEngage. Commencing with universal user access could create data integrity breach issues or misuse. Some users feel that the ROI is minimal, as it’s offset by the high pricing. Depending on your business setup, budget & operations, this may be ideal for you – or not.

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.