GMass

GMass Overview

As the name implies, GMass is a dedicated Gmail mail merge cum mass mailing/scheduling solution. Promoting high industry-standard email open rates with campaigns & automated follow-up messaging, GMass is here to deliver your mail to the intended recipient plus encourage it to be read. Integrations with Google sheets help to sync contact & other affiliated data to create seamless workflows. Moreover, personalisation using customised scheduling, tracking & accessing links promotes audience engagement. Curate email distribution lists, reply to latest conversation threads (for better responses) & set up auto pursue mails until a response is elicited. Talk about persistence, hey? Eisen the burden by deploying any column on your spreadsheet to generate mass emails. Deploy advanced & potent search features to find recipients & then subsequently tag them into mass mailing drives!

Deploy AI to auto-detect names & apply fallback values, whilst reporting analytics use intelligence-based algorithms to detect view, reply & bounce rates. Set time-triggered or drip-fed schedules to send emails to individuals at various times. Overcome GMail’s sending quota by spreading large volumes of mail to be sent over a longer period of time or using external SMTP clients, such as SendGrid. Active data monitoring ensures that your sheet collations are fully utilised & updated as well as accurate data is implemented into the email body for correspondence purposes. Segmentation enables you to reply or send tailored messages according to the recipient’s activity or response. This empowers the continuity of conversation & reinforces the specific interactive elements/metrics. Smart preview & reply management features prevent typos or mishaps, whilst organising incoming replies directly to your specified folder. The unsubscribe option is there to respect customers’ wishes & privacy, avoiding spam.

GMass doesn’t come without its drawbacks: poor navigation capabilities through the complex interface at times. Furthermore & mainly GMail themed, owing to the inherent commercial use restrictions within this, it becomes easy to fall prey to spamming, exceeding limits & other issues. Verdict? Whilst GMass is theoretically a great platform, its foundation choice of GMail is perhaps not the best. This means that it will never escape some of these hindrances which is a shame, right?

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.