Drift Overview

Welcome to the digital world (or should I say universe) of Drift. Drift is a pioneering conversational marketing platform, deploying online strategies to assist businesses. Perplexed? Allow me to delve in further & explain.

The concept of virtual assistance has been evolving & lately has become in-demand. This is unfortunately owing to the global lockdown, courtesy of Covid-19. Being such a sought after tool, let\’s find out what this company has to offer…

Drift appeals to the audiovisual senses. For those who prefer solely reading & writing, they offer chatbots, as well as email: nothing unheard of there. However, where they really appear to excel is the video & automation elements. This has truly entered the field of virtual reality. Exciting!

Applying artificial intelligence in an artistic manner to design a bespoke & niche chat response system is their innovation. This approach not only saves time & boosts efficiency, however caters for a truly immersive round the clock service for clients. It\’s brilliant & opens many opportunities for continuous marketing. Such practices can boost revenue & drive business.

Furthermore, live video conversations add a personal element to conferencing. This is great for establishing rapport remotely. The scope is vast & promising.

Now, browsing through their website is interesting. It yields a mixed response. Whilst the aforementioned is excellent in terms of product quality, their presentation of suchlike is unfortunately not en par.

The site interface tends to be somewhat sluggish in response to accessing links. Advertising their own products is often met with an annoying chatbox every time you express an interest in something. Their main strength is the content included & some material in their resources section.

Hence, overall, a mixed bag of things here. Drift appears to enthusiastically promote their unique product framework, decorated with jovial language. However, the implementation to showcase this is a little disappointing & underwhelming, candidly speaking. Nevertheless, they show promising potential in what is the future of online business marketing.

Drift Features

  • @mentions
  • Live chat
  • Real-time notifications
  • Visitor profiles
  • Chat transfer
  • Typing indicators
  • Custom conversation tags
  • Chat statuses
  • Chat filtering
  • Private notes
  • Saved replies
  • Customizable Branding
  • Email capture
  • Multi-language widget
  • Hours & availability management
  • Away messages
  • Email follow-up
  • Conversation history
  • In-app messaging
  • Custom triggers
  • Slider messages
  • Full-page takeovers
  • In-app surveys
  • Chat bot
  • Conversation routing


Available on: Free, Free Trail, Subscription
  • Starting Price: $40/month