Wordtracker

Wordtracker Overview

Wordtracker is a market research tool. It uses SEO & keyword search principles to better understand brand strategies. This enables its users to analyse the successful campaigns out there. Let’s take a look at what Wordtracker can do for your business:

• Using AI to sift through and find ‘actual’ (not banded or grouped words/phrases), true input search criteria yielding winning results can be easily sourced
• SEO competition metrics & search trend analytics to dissect the results. Niche explorer, inspect tools & customised reports to evaluate current trends in depth.
• Not just Google focussed but YouTube & major e-commerce site agnostic to find the real methods of wide coverage & avoid negative keywords too
• Live chat based customer support, in case of any queries or issues

Now, let’s take a look at what flaws have been identified & areas of improvement:

• Users state that certain phrases which are less popular compared to others (but still statistically significant) appear to be ignored or slip through the nets
• It’s comparatively a little pricey when considering other rival offerings
• Wordtracker isn’t very sensitive or specific with its yielded results, especially when referring to call to action or purchasing goods or subscribing to a service

Hence, whilst wordtracker provides intelligence as to potential marketing keyword markups and their associated significance, it does suffer from a lack of focussed analysis to filter the relevant information. Nevertheless, it does serve to enlighten & educate users about some of the methods that could be deployed to evoke interest, drive engagement & revenue for your next business venture.

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.