Twilio SendGrid Marketing

Twilio SendGrid Marketing Overview

Bulk email marketing has been revolutionised with SendGrid. Boasting streamlined workflows, vast libraries filled with various templates & design tools with mixed native plus preset formats. Sporting simplistic yet potent automation solutions empowers triggered events in a synchronised timely & optimised manner. These tools can be applied to recurring emails, drip fed campaigns & engaging content. Unify & monitor customer activity with their CTR, access & view rates. Reach maximal deliverability with dedicated IPs & domains, as well as expert cum service support. Collaborative user interfaces enable increased visibility & with API developer capabilities to boost transparency, especially for transactional emails.

Various integrations & add-ons augment the aforementioned features, including historical event logs to observe trends & extrapolate accordingly for predictive report analytics. Data capture sign up/opt in forms save time & collate pertinent information to substantiate your data intelligence. Email testing hones engagement techniques, while list management & email stats help to target specific audiences with better decision making abilities. Hosting 24/7 troubleshooting support & vast scalability, you’re in competent if not the excelling hands of SendGrid. There are a few issues here though…

Firstly, despite their marketed (excuse the unintended pun) stellar support, some users report apathetic service & unresolved concerts. Furthermore, a buggy API has distorted the email delivery reporting in certain cases, meaning that some customers end up receiving mails twice, whilst others don’t at all! This creates major issues, especially for sensitive information, such as invoices. In one instance, after investing time in curating a campaign, suddenly the user was blocked out of their account. After a while upon repeated requests for further information or at least an explanation, it was revealed that they had somehow violated SendGrid’s policy. The irony was that their own support were unable to specify which rule was contravened. Hence, for these reasons & the general themed lack of support, I’d have to say no to opting for this software (in spite of its otherwise useful features).

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.