SocialPilot

SocialPilot Overview

If you’ve ever wondered or desired to boost your brand awareness & internet traffic to a site, then Social Pilot is certainly worth considering. Let’s spend a few moments exploring what they do & how it works…

After a trial period, it works out to $ 25 – 30 per month, for which you get:

• Automated bulk uploading of social media content – what a time saver!
• Social media analytics to gauge what campaigns really work for you
• Selective marketing strategic workflow via customisable client portfolios
• White label brand support (available on dearer Enterprise versions)
• RSS automation to drive engagement

This is all wonderful until we have a balanced outlook & also realise that:

• The interface is somewhat muddled & counter-intuitive. Obtaining the requisite information can be cumbersome, not to mention time-consuming
• Some users report lags in the software with stability issues
• The free version limits the use to just 3 social media channels (but I guess, that’s a given to an extent)

So in all, a good product to use, especially for deploying to perform the mundane clerical task of social media content uploading in bulk. The time saved gives it its unique selling point: efficiency. The issue is mainly operating the rather confusing interface, at least according to a proportion of users. Let’s hope that Social Pilot continues to hone its product for the time to come. 

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.

SocialPilot Features

• Audience insights
• Automated post-scheduling
• Automated publishing
• Browser extension
• Bulk scheduling
• Client management
• Content curation
• Content discovery
• Content performance
• Custom feeds
• Customized posts
• Multi-account management
• Native mobile apps
• Social Inbox
• Social media analytics
• Social media calendar
• Social media connection
• Social media post tracking
• Social media team management
• Social performance management
• Strategy visualization
• Task management
• URL shortening
• Video support
• Visual marketing campaigns
• Visual support