MoEngage

MoEngage Overview

Boost your growth with happier & more engaged customers. This is what MoEngage offers. Additionally, with various analysis & integration-based campaigns, personalise your interaction with people at all touchpoints. Ensuring that customer needs are addressed throughout their lifecycle promotes retention. With their simple model of onboard-retain-grow, you can achieve heights with your business strategy. Increase your visibility online & create seamless transitions between different stages. Build a rapport with your customers by understanding their preferences. Offering a full-stack platform helps to analyse & funnel sales. Segment them to target specifically, depending on their categorisation. Plan & track customer journeys with omnichannel engagement via SMS, email, push notifications, etc. Convert leads into subscribers by making product recommendations to personalise plus customise their experience. Optimise with AI-backed machine learning to make intelligible decisions based on data report analytics. Connect workflows to ensure that there’s a coherent visitor storyline.

However, before you rush to enroll in this software, there are a few drawbacks that should be considered. Firstly, it appears that the infrastructural design is unable to cope with complex criteria. Furthermore, the interface is glitchy, hindering operations & functionality. Poor customer support at resolving issues is the third strike, whilst it’s limited in terms of scalability. Irrespective of the advantages of MoEngage, given these major issues, I’d have to say a big NO to recommending this software.

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.