Metadata

Metadata Overview

Metadata equips your business with the finest marketing tools to drive your revenue streams upward & achieve a higher ROI. Scaled & optimised pipelines help promote monetisation of your products or services. Pioneering an autonomous demand generation platform for B2B, designed by marketers themselves, this is the real deal. The result? Metadata’s AI powered machine learning engine automates mundane clerical, yet imperative daily tasks. Following their simple methodology, you can achieve visible results quickly:

• Identify & target the ideal candidates to specifically target plus how to build lists
• Experiment & engage: manage time & resources efficiently to budget in a timely manner. Configure variables accordingly & set repetitive tasks as per schedule
• Acquire & activate: apply a link leads with revenue model to qualify & materialise successful follow up outcomes for your sales team.
• Being scale agnostic, this solution caters for businesses of various sizes
• Integrate targeting with fidelity data from LinkedIn
• Experiment with link testing quickly & effectively: see what type of campaign works best across omnichannel advertising audiences
• Automated lead enhancement by deploying MetaMatch
• AI optimisation of campaigns linked to targets
• Outcome based reporting to yield intelligible data
• Integrations with CRM, marketing automation & 3rd party sales apps cum tools
• Dual funnels enable accounting as well as demand generation simultaneously
• Lead forms, interest promoted email outreach & budget metrics unify sales with revenue streams plus ROI
• Match rate boosters with demographic & profile databases

Whilst this appears to be an overwhelmingly positive list, there are some issues when using Metadata. Firstly, the interface lacks some ergonomics & is subsequently complex to operate. Hence, creating or organising campaigns can become a challenge. Audience bases can lack specificity, whilst certain more advanced features such a logic based segmentation are omitted. Nevertheless, if you’re willing to bear with a platform which suffers from some arguable perplexing elements, this may just be for you. With its rich host of services & powerful tools, Metadata is here to perform.

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.