Mad Mimi

Mad Mimi Overview

Mad Mimi provides a simplistic approach to email marketing, sporting client agnostic HTML compatibility. With the convenient create-send-connect model, compile stylised templates which offer mobile device display support too. Let’s take a look at their offerings:

• Customisation to personalise each email & increase its appeal to specific audiences
• Target specific customers to improve engagement rates with nurturing & segmentation
• Email correspondence management to remove unnecessary duplicates, acknowledge bounces & unsubscribed customers. Conveniently add or edit recipients
• Automate processes to link contacts & create RSS drip-fed campaigns with scheduled time-triggered sending events
• Organise & elucidate data trends with report analytics, interactions & activity elements
• Monitor the progress & performance of your email distribution lists
• ISP authentication ensures high deliverability rates, non-delivery or block handling, and double opt-in.
• SSL certification & excellent privacy cum data protection with unparalleled physical hardware infrastructure all promote a resilient security protocol
• Webforms & landing pages help to entice customers to share contact information
• Various integrations & add ons, such as CRM, accounting software, API development, multi-user, custom domains, signup IPs to capture demographics & social media apps

The lack of live tracking, tagging & responding to customers interactively do all cast doubt over the feasibility of Mad Mimi. The inherent skeletal interface design only seems to focus on email listing, rather than the wider scope of conversational capabilities. This severely limits what you can achieve here.

Raj Kishore

I am a digital marketer and SEO content writer at Cloudfindr.