GoDaddy Email Marketing Overview

GoDaddy’s email marketing division brings some really neat features to the table. Now you can boost your business growth with the following:

• Create & monitor integrated site emails for sending & subscription purposes
• Professional templates, basic image storage, simple enrolment forms & unsubscribing
• Mobile device compatible for better page optimisation, viewer support & friendly loading
• Customised reporting with personalised data tracking & activity rates for stat analysis
• Dedicated simplified drag & drop email editor to create brilliant emails conveniently
• Site builder & online store connectivity
• industry standard authentication anti spam tools to safeguard subscribers
• Clickable buttons to promote further engagement
• High fidelity image stock gallery to complement your emails
• Auto signup forms to collate contact details to follow up with further correspondence
• HTML text, image & modular themed email design to polish your written messages
• Connect easily with spreadsheet exporting features to apply all contacts in mail
• Utilise existing material such as blogs & transform into newsletters for maximal impact
• Send promotional emails linked to events such as inauguration, birthdays & anniversaries to make customers feel valued plus recognised
• Manage maintenance activities like password security, account activation & purchase orders to ensure full control over your operational workflow
• 24/7 customer support

With all of these great features, what about the drawbacks?

• The mobile app doesn’t cater for all functionality & only supports simple tasks
• Some users report inaccurate or incomplete export of data & freezing
• Arguably misordered email protocol which affects success rates
• Complex user interface makes navigation difficult with multiple steps

Conclusion: GoDaddy email marketing remains a strong player in this industry, however does suffer from some neglected aspects, namely operability. This especially hampers the customer connect & functionality.


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