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Freshmarketer Overview

Freshmarketer by Freshworks is a marketing automation software, designed with speed in mind. It follows a simple modular workflow:

• Acquire leads with conversion optimisation, generate & direct more traffic, and boost performance plus subscriptions. Split testing & funneling to categorise revenue
• Engage with potent cum responsive email marketing by designing & developing targeted enticing emails which are both personalised & pertinent
• Retain by prioritising sustainable profitability, value your customers with advocacy campaigns & automated as well as integrated sales tools
• Contact management to organise plus sort & segment customer journeys & monitor their buying progress (using activity timelines to track this)
• Templates with media-rich libraries to promote your brand further
• Analyse consumer behavior & deploy permuted operations to score better
• Visualise analytical report data & stats to see where you can improve
• Domain verification to increase email deliverability
• Customisable footers adhering to CAN-SPAM with unsubscribe & company details for that professional polished appearance. Live content curation
• Simple setup, free 21-day trial option & 24/5 customer support
• CRM integrations to highlight your online presence to specific customers

Freshmarketer Overview

This is clearly one massive list of benefits, however what about the drawbacks? Well, let’s take a look:

• Configuring certain features such as the split test can be difficult, especially without any easily accessible guidance
• Their experimental & analytical tools also often run into technical problems
• Its Javascript-based platform creates lags
• Generally as aforesaid, as it’s still under development, it suffers from glitches

Email Campaigns
Email Campaigns

Well, even if we give the benefit of the doubt re its evolving nature, Freshmarketer’s unstable infrastructure does cast doubt on reliability. For this reason, it may not be the best choice for marketing automation just yet, until it matures. It’s a shame, considering that they offer so many useful tools for businesses.

Freshmarketer Features

  • AB Testing
  • Behavior tracking
  • Campaign segmentation
  • Data Visualization
  • Funnel Analysis
  • Heatmaps
  • Landing Pages/Web Forms
  • Real time analytics
  • Reporting & Statistics
  • Split Testing
  • Statistical Analysis

Freshmarketer Plans & Pricing in 2024

Available on: Free
  • Starting Price: $19.00

  • Pricing Module:
    Starting From:  $19.00 /month

  • Trial Days: 21

Freshmarketer Reviews

4/5

Overall rating
Excellent
6
Very good
0
Average
2
Poor
0
Terrible
1

Value for money

4

Features

4

Ease of use

4

Customer support

4

Likelihood to Recommend

4/10

Kiran Singh

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

5/10

Excellent Tool for Marketers

Freshmarketer is an amazing tool for marketers. It provides an array of features like A/B testing, heatmaps, and funnel analysis that help marketers understand their customers better. I especially like the user-friendly interface that makes it easy to use. It's also very affordable and I've seen great results in a short amount of time. Highly recommend!

Pro

User-friendly interface, affordable, great results

Cons

None so far


Kamaljit Singh

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

1/10

Disappointing Experience

Freshmarketer's interface is confusing and slow. I found the features to be limited and not very user-friendly. The customer service was unhelpful and unresponsive.

Pro

Cons


Kara

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

3/10

Disappointing experience with Freshmarketer

I recently tried Freshmarketer and was really disappointed with the results. The interface was too complicated and the features were not up to the mark. I found it difficult to use and it was not as intuitive as I expected. The customer service was also not very helpful. Overall, I'm not very impressed with Freshmarketer and would not recommend it.

Pro

Cons

Complicated interface, Unimpressive features, Poor customer service


Karen

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

5/10

Freshmarketer - Excellent Tool

Easy to use, feature-rich!

Pro

Powerful features, intuitive UI

Cons

None


Jasmine

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

5/10

Freshmarketer is Great!

I have been using Freshmarketer for a few months now and I'm really impressed. It's a great tool for A/B testing, user segmentation and generating reports. The UI is intuitive and the customer support is top-notch. I highly recommend Freshmarketer to anyone looking for a comprehensive marketing automation solution. Pros: Easy to use, great customer support, comprehensive features. Cons: None that I can think of. Rating: 5/5

Pro

Cons


Talia

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

5/10

A Powerful Tool For Optimization

Freshmarketer is an amazing tool for optimizing website performance. It has a wide range of features such as A/B testing, heatmaps, funnel analysis and more. It has an intuitive user interface and is extremely easy to use. I have been using it for a few months now and it has helped me increase website performance significantly. The customer support team is also really helpful and responsive. Overall, I'm very satisfied with Freshmarketer and highly recommend it.

Pro

Wide range of features, intuitive user interface, responsive customer support team

Cons

None


Jasper

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

3/10

Not Impressed with Freshmarketer

I tried Freshmarketer but found it hard to use and lacking in features. The interface was clunky and the reporting tools were limited. Overall, I wasn't impressed.

Pro

Cons


Caleb

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

5/10

Freshmarketer: A Must-Have Tool

Freshmarketer is an amazing tool for any business that wants to improve their digital marketing efforts. It has a great user interface that's easy to navigate and provides a wealth of features to help businesses succeed. I particularly like the A/B testing feature, which allows me to quickly and easily compare different versions of my website to see which performs best. I also appreciate the ability to track and analyze website visitor behavior, which helps me to better understand my customers. Overall, Freshmarketer is an invaluable tool for any business that wants to increase their digital marketing success. Highly recommended!

Pro

Great user interface, A/B testing feature, Track and analyze website visitor behavior

Cons

None


Amani

Rating breakdown

Value for money

Features

Ease of use

Customer support

Likelihood to Recommend

5/10

Excellent Tool for Marketers

Freshmarketer is an amazing tool for marketers. It provides great insights into customer behavior and analytics. I found the features to be very intuitive and easy to use. It has helped me optimize my campaigns and increase conversions. The A/B testing feature is great and provides detailed reports. It also has great customer support which is always available to help. I highly recommend Freshmarketer to any marketer looking to optimize their campaigns.

Pro

Intuitive, Easy to use, Great customer support

Cons

None

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Starting from $15.00/month

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User Reviews

4 /5

Overall rating
Excellent
6
Very good
0
Average
2
Poor
0
Terrible
1

Value for money

4

Features

4

Ease of use

4

Customer support

4

Likelihood to Recommend

4

3 /5

Overall rating
Excellent
2
Very good
0
Average
5
Poor
0
Terrible
1

Value for money

3

Features

3

Ease of use

3

Customer support

3

Likelihood to Recommend

3
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