Security If customers are unsure that their financial information is safe from hackers and data thieves, they won't purchase anything from your eCommerce site. Because of this, every platform you use needs to have vital security components like PCI (Payment Card Industry) compliance, an SSL (Secure Sockets Layer) certificate, fraud protection, and data backups. In order to find potential security concerns, the platform should also conduct security audits. So that the required adjustments can be made to safeguard clients against hazards. Responsive web design Customers will only visit your website if they can find it in search results when looking for products similar to the ones you sell. SEO (Search Engine Optimization) is necessary to increase your site's visibility and search engine ranking. For this reason, the platform you select should provide a variety of SEO-related capabilities, such as enabling users to add a blog to their website, use their own domain name, enable consumers to leave reviews, support for Google site maps, etc. The platform's inclusion of these functionalities will directly affect how well your site ranks in search engine results. Supports multiple selling channels An eCommerce store can boost its earnings by providing goods and services through various sales channels. Therefore, you should pick a platform that enables you to offer goods or services via a variety of online marketplaces, like Facebook Messenger, Instagram, Amazon, and others. Some of the top multi-channel eCommerce platforms include PrestaShop, WooCommerce, BigCommerce, Shopify, and WooCommerce. These technologies assist you in developing various selling alternatives in online marketplaces and generating increased revenue from them by enabling centralized control of your inventory data. Technical support Unwanted occurrences like software outages, server outages, and server failures can prevent customers from accessing your website and making transactions at any moment. These not only result in income loss but also have an impact on your brand's reputation. You need swift technical support from your eCommerce platform to get out of such problems quickly and get your store operating normally once more. Because of this, you ought to select a platform that offers support just when you need it. Don't forget to ask these questions of the platform's customer support staff before choosing it. Scalability You can expect your eCommerce business to expand over time. Therefore, you want to pick a platform that may grow together with your company. Additionally, the platform shouldn't demand outrageous prices for adding extra functionality and storage to accommodate your growing business needs. Pricing One of the most crucial factors to take into account when selecting a platform for your store is the price. A number of variables, including design, configuration, self-hosting versus hosting, custom development, maintenance, etc., affect an eCommerce platform's cost. The costs of various eCommerce platforms vary. The initial monthly fee for the Shopify platform is $9, and the maximum monthly fee is $299.