Given that social media is used by more than half of the world’s population, your new SaaS firm should be present there as well.
But how do you get started? Reddit, Facebook, and LinkedIn are often the greatest places to do business-to-business talks. Facebook can be congested. It might be difficult to stand out from the crowd, even if you have a plan in place beforehand.
To be successful with social media marketing for SaaS, you must go where the clients are since that is where they are in charge. That is where LinkedIn comes in.
Here are 7 tips for leveraging LinkedIn to market your Saas startup.
Table of Contents
1. Create consistent high-quality content
Create content that addresses your target audience’s pain points if you want to be seen by them on LinkedIn. What are the issues that they are having that your solution can help with? Whatever it takes to grab their attention and demonstrate that you are aware of their demands should be done, such as writing blog articles, making infographics, or filming films.
Naturally, producing excellent content is only half the fight. Additionally, you need to guarantee that the intended audience sees it. LinkedIn Groups can help with that. Join the groups where your target audience hangs out by doing some research. Share the most recent blog article or infographic from your business, but make sure you’re contributing to the conversation rather than just marketing.
2. Use the LinkedIn ad tool to reach a wider audience
The easiest strategy to advertise your SaaS firm on LinkedIn is to develop content and promote it by creating Linkedin ads. Ads may be configured, campaigns can be performed, and progress can be tracked using the Campaign Manager. It is the perfect platform for advertising your content since you can use it to reach a very precise audience. In comparison to other internet advertising platforms, it is a very affordable platform.
The following are some pointers for writing powerful LinkedIn Ads:
- Make commercials that are aimed at a certain demographic.
- Make sure your advertisement copy is brief and clear.
- Add a call to action to your advertisement.
Test many iterations of your advertisement to find which performs the best.
3. Built an account-based marketing strategy
Every company needs a marketing plan to be successful because it makes sure you target the correct customers and provide content that will appeal to them. You will have more possibilities to sell your products the more time you invest in developing a plan. Each target account requires a separate version of your profile and material that is customised for it. Focus on each client’s demands after first determining your ideal clientele.
4. Connect with Saas company executives that meet your audience’s personas
Connecting with executives that match your marketing persona profile on LinkedIn is possible in a variety of ways. Use the search bar to look for businesses in your field or start by looking up phrases related to your industry. Once you’ve identified a few possible partners, check through their profiles to determine whether you have any connections. If so, get in touch with them and request an introduction. If not, you may always send a request for connection along with a note from yourself describing why you’d like to connect.
Even if you are not linked to someone, you may still send them a message straight using LinkedIn’s InMail service. These are excellent methods for connecting with busy executives who might not have the time to accept a connection request or take part in group conversations. Just be sure to add some personality to your InMail to avoid having it appear like a sterile sales letter.
5. Use lead generation forms
Create lead generation forms on LinkedIn to make it simple for prospective consumers to sign up for your good or service. This is a good technique to gather leads and convert them into customers.
These forms are already filled up with accurate information from members’ LinkedIn profiles, making it easy for them to provide you with their professional information and increase lead conversion.
Do remember the following things before creating a lead generation campaign
- People don’t like to read a lot, thus if you write a lot on your forms, they will rapidly lose interest.
- Write an intriguing headline to draw leads and encourage them to complete the form.
- Include pertinent keywords in your content and profile. Using terms that your target consumer is searching for can make it easier for them to find you, even if it might seem like basic sense.
- Continue to update and improve your material. People are less likely to want to engage with your material if it is stale.
- Employ images, Depending on the ad format you’re using, details change. For instance, if you are selling a product, demonstrate how it functions or appears. Use vibrant colors.
7. Leverage LinkedIn influencers
Influencers were once known as endorsers by marketers, but the idea is the same. Your business is paying someone to promote your goods to their audience in exchange for a little fee. Make sure you select the perfect influencer who will assist you with the greatest reach because, obviously, the greater the audience, the more you’ll have to spend for their endorsement.
The alleged “halo effect” is one reason why influencers are effective. According to this hypothesis, when you admire something about someone, such as their political beliefs, speaking manner, or wardrobe choices, you inadvertently infer other things about them. They must be intelligent if they talk well, for example. They must be humorous if they are appealing.
Likewise, if consumers have favorable associations with an influencer, they will also identify your brand with those positive associations. That’s only one of the factors contributing to the expectation that influencer marketing will continue to grow rapidly over the next few years, as it has in the past. When used properly, it may provide your SaaS firm with one of the largest benefits.
8. Create partnerships
Social media is by its very nature collaborative. Our sense of belonging is strengthened by joining organizations and forming communities, so it stands to reason that forming alliances with firms that compliment your startup will be advantageous.
Choose a few brands that support your company to start. These can be competitors or even in the same business, or they might be in a whole other market. For example, a house cleaning business and a lawn care company may collaborate to offer bundled services to both clients.
As an alternative, you might collaborate with other companies to gain more exposure. For instance, you may employ a writer to produce lengthy material for your SaaS product, which you would then distribute to other businesses (as long as you receive credit with a link to your site) for their audiences. Just make sure it’s advantageous to everyone involved; else, everyone’s reputation will suffer.
It’s crucial to keep in mind that commercial partnerships shouldn’t revolve around special advantages. Instead, try to establish cooperative partnerships that you may benefit from for many years.
Consistency and intentionality are the two factors that count the most when it comes to LinkedIn marketing for SaaS.
Try to focus on just taking a step rather than worrying about whether it’s the “correct” one. Get engaged, be present, and start attempting to connect with your audience where they are.
I am a passionate, adventurous, and insatiate learner who loves to write about the latest technology trends. My experience working in an MNC has motivated me to understand that there are certain niche requirements for writing strategically about brands’ messages towards people’s interests which I’ve mastered over time through trial and error of many projects under various clients across diverse industries. It is my honest effort to put my experiences and knowledge of industry towards readers.
