I am a passionate, adventurous, and insatiate learner who loves to write about the latest technology trends. My experience working in an MNC has motivated me to understand that there are certain niche requirements for writing strategically about brands' messages towards people's interests which I've mastered over time through trial and error of many projects under various clients across diverse industries. It is my honest effort to put my experiences and knowledge of industry towards readers.
Artificial intelligence (AI) is a recent-past invention that caused a sensational high-end influence on many companies, especially those operating on digital platforms. Adopting artificial intelligence for marketing departments led to this avenue’s steady and constant growth. It played a crucial role in enhancing customer service standards and operational efficiency.
Market analysts will replace AI analysis and machine learning tools in about 3-5 years. You will see about 33% of data analysts in the market reduced to artificial analysis and breakdown. Tech giants have prepared a budget of over 30 billion dollars after recognizing the potential for AI marketing. Almost 40% of scientific applications will be automated for the following benefits:
Benefits Of Leveraging AI In Marketing
There are many cases of AI incorporation in digital marketing platforms and programs. Here are the few overarching benefits which will be offered to you upon incorporation:
1. Increased Campaign ROI
AI is indispensable for enhancing return on investment calculations and thereby increasing public investment. You must be mindful that the leveraging technique is appropriate to your nature of business. This equipment extracts the most insightful facts from existing data sets which are crucial for decision-making.
Their speed improved workflow and allocation of funds over various costs of production. They analyze multiple aspects of marketing, like the optimum advertisement location, appropriate media tunnels, enhancing customer value, and building profits for the same.
2. Better Customer Relationships and Real-Time Personalization
The changing market aspects no longer quote customers as kings but as gods. AI marketing tools cater strictly to that. Not only does it automate personalized and accessible mail, but it also makes sure their timing is appropriate for higher turnover. It effectively identifies risks and provides practical solutions to tackle them. Personalization takes place in real-time, improving customer experience with your business.
3. Enhanced Marketing Measurement
The market is vast and intangible, not to mention its ever-growing nature, with new businesses establishing yearly. During these desperate conditions, keeping in touch with the substantial market and making alternative decisions to catch up can become quite a hassle. However, this is no longer the situation with AI by your side.
Artificial intelligence for marketing campaigns can help businesses gain real-time information about the market through specific dashboards. It lets you see the entire market with a comprehensive outlook and assists in tweaking budgets accordingly.
4. Cost Saving
About 85% of B2C interactions will occur without human intervention, and this percentage will only grow as time progresses. While it will not completely eradicate the need for humans to operate businesses, it will significantly reduce compensation expenses for the company. They will only be required in surface-level operations. This contributes to enhanced profits.
5. Make Decisions Faster
The tactical analysis required not only high amounts of knowledge but also high effort. AI-based marketing conducts these analyses without the need for human intelligence. While such time-taking tasks are left to high-end performing AI programs, other department members can focus on those activities and initiatives that require human navigation. They include strategic aspects.
Other benefits include:
Risk reductions
Enhances speed
A higher degree of customer satisfaction
Increased profits due to cost reduction
Final Thoughts
Regardless of your marketing team size, science and technology got your back. AI marketing tools are indispensable for companies and businesses constantly looking for ways to improve their performance. Tools like machine learning programmers contribute to increased efficiency and productivity, which would otherwise have to be sacrificed through manual processing. From writing emails to hosting an influential marketing campaign, you can use the all-powerful AI tools and crush the market with profits and branding.
Employee engagement is an essential aspect of a company’s growth, success, productivity, etc., employee engagement is so important, it helps employees get motivated, more loyal, hardworking, passionate, and the urge to want to give positivity back to the company by showing their productivity in the work they do.
Employee engagement is also referred to as the dedication, love, and care that the employer or HR shows towards their employees in order to connect positively and create a fun and chaotic environment.
Importance of employee engagement
Right from the first day of an employee’s work till the end, the HRs play a vital role in engaging with employees or employee engagement.
Employee engagement in HR is as important as expecting your employees’ contribution to the company’s growth and success. Employee engagement helps in a lot of ways, such as:
Retainment of talented employees
Productivity, loyalty, and positive contribution of employees to the company
Decreased employee turnovers
Employee satisfaction
Increased Performance and production of the Company
Engaging with employees also shows the culture that your company has been following. The way you speak, dress up, welcome them and show your pleasure in meeting them is what sets a significant impact and impression on the employee or person.
How HR professionals can improve employee engagement in an organisation
According to the famous magazine Forbes, engaged employees are more likely to be motivated and remain committed to their work than disengaged employees. It helps both the employees and the company for the betterment of the environment and the development of the organisation, like a win-win situation for both.
Employee engagement helps and influences greatly on motivating the employee, and also affects their behavior towards their work and their communication skills.
It makes them more loyal to their work and to what they contribute to the company.
It makes them think that contributing greatly to the company is their utmost priority.
There are various strategies that HR can use or uses for improving overall growth, success, and employee engagement for the company’s profitability.
1. Positive communication
The first thing an employee notices and expects from the employer/HR is good communication. The way of communicating, how you communicate or your communication skills show a lot about you, your character, and your personality.
An employee always expects an employer with good communication skills, someone who would motivate and inspire them to work hard, strive, and be a part of or contribute to the company’s growth and well-being and also someone who understands their problem and gives them solutions in order to work with a peace of mind.
Working with the stress and pressure of personal problems can be distracting and may also lead to serious health issues. Having proper communication and giving them solutions in order to cope can be very inspiring to them. HRs should communicate in such a way that it does not burden the employees but helps them be at ease as they put in as much effort as they can.
2. Regular feedback or surveys
Requesting feedback or surveys from the employees regarding the work environment and the newly implemented strategies should be an essential part of the company’s monthly or weekly routine.
Honest Feedback helps a lot in improving or making changes in the strategies in order to avoid making mistakes in the process of engaging with the employees. Because disengagement can lead to a drastically low company reputation.
It also helps the employees put in their ideas and thoughts and be creative about how they want their working environment to be. It also impacts the company culture. Having a good company culture attracts many, and inviting feedback from the employees is one step closer to having a good company culture
3. One-on-one talks
Having one-on-one talks with employees helps HRs to know more about the employee and also helps you know the problems they might be facing. A good HR always tries to know more about their employees and helps them resolve any company or work-related problems.
These one on one sessions helps the employees to have a better working environment. And also to have stress-free work. It helps them get closer to the employer and to build a great business relationship.
4. Recognition of talents and hard work
Recognizing employees for their hard work, contribution to the company, and talent is very important and essential. Recognition helps greatly in motivating the employees in keeping up the good work and also inspires them to be more than just contributing to the company’s betterment.
Employers should recognize the work and talent of their employees by conducting “employee of the month” surveys, etc… and by providing them with gifts or paid vacation or days off, a small celebration, etc.
5. Proper training for development
One of the major roles that an HR plays is the training that he/she gives in order to increase or improve the developmental skills of the employee. Employers need to give proper and necessary training and keep an eye on the employees while they train.
6. Provide the necessary tools
To give proper and informative training, the employer should provide the employees with the necessary tools in order to help them do or perform their roles properly.
For example:
Charts and ppts help in understanding the concept well
Video analytics, etc.
7. Introduce a new strategy when one doesn’t work
Sometimes you may have implemented a strategy, which may have not been put forward in the right manner or it didn’t work. In situations like that, employers have to change the strategy or approach to a different one in order to make it work.
Every strategy that you try to implement might not work due to the different mentality and personalities of employees, and also due to how your company works. So, when one strategy doesn’t work, you need to come up with a plan B in order to engage with your employees.
8. To try and execute better communication with disengaged employees
Having disengaged employees can be very hard to manage. It may be one of the top reasons for a company’s low productivity or decrease in profitability.
Having such employees could denote a decreased level of engagement with your employees. More than the engaged employees, disengaged employees are the ones to be taken utmost care of.
The word “disengage” in itself says that the employer/HR isn’t engaged with that employee, so he/she needs proper engagement in order for smooth productivity in the company. Here are some tips to engage with such employees:
Proper individual communication. They are also known as one-on-one communication. Recognizing them for their effort. Even if it is just the smallest contribution. Because it helps them get motivated and inspired to keep up that work or to get better at their work
9. To create/provide a safe environment for the employees
Providing a safe environment is also a key factor in employee engagement and productivity. Each team requires its own workstations in order to be more productive. The paint used on the walls, the theme, etc… also helps to boost the employee’s mood.
Each color could reflect a different mood. Choosing the right theme and colors and contributing to your employee’s state while they work is also a great contribution to the company’s profitability. For instance,
The color green seems to impact the positive emotions in an individual And the color red impacts in the opposite way, i.e, it influences negative emotions. Warm colors impact emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
10. To emphasise a good company culture
Every company follows its own culture, which makes it unique and stand out from other companies. So following a good company culture not only attracts your own employees but also helps you get new business connections. So maintaining or emphasising good company culture is a vital part of a company.
Your company culture could stand out from other companies. It could be anything starting from how you welcome new employees, to engaging with employees, communication skills, etc.
Conclusion
Every employee will have their own expectations of their workplace on how they want it to be, etc.
We may not be able to fulfill all their expectations, but we also have the power to give them a better environment than they expect.
So thinking wisely and implementing the right strategies are very important. The above strategies are common strategies used by various companies and have worked for many.
But it may or may not work for every company as each company has its own unique way of working.
When one strategy doesn’t work, you might have to think out of the box and come up with new strategies to engage with your employees, because, at the end of the day, it is the employees who play an important role in the company’s growth. So investing your time and thoughts is very important.
Do you know why MacBook is the first choice of entrepreneurs and professionals? It’s due to the high-end performance and consistent innovation. With every product launch, Apple Inc. introduces unique features that could take your business up a notch.
In fact, you would be surprised to know that even regular Mac users have yet to discover or use many of its tricks. These can make using the device fun and easy and, of course, boost work efficiency.
That said, if you have been trying to determine how to optimize your Mac for better productivity, this article is your best chance. Below, we discussed 10 MacBook hacks to make working on your device a piece of cake.
1. Learn Trackpad And Mouse Gestures
Do you use the Magic trackpad just for click and double click? If so, it’s high time you use gestures to save time and enhance productivity. You can carry out useful actions such as zooming, changing pages, scrolling, looking up words and other info. by pinching, swiping, spreading, three-finger tapping, and more.
These gestures will come in handy during meetings, presentations, and press conferences- giving you an edge.
You can learn more trackpad/mouse gestures by selecting the Apple icon in the upper left corner of your screen and selecting System Preferences > Mouse/Trackpad. It will also allow you to customize the gesture or turn them off as per your preference.
2. Extract Pages From PDF On Mac
There are times when you download a 50-page PDF on a certain topic. However, useful information is available only on a few pages. In such a situation, you’d have to flip through unwanted pages to get valuable insights. It is, of course, time-consuming and a hassle.
Fortunately, there are numerous ways to exact or save certain pages of PDF into a new file. Here’s how you can do it for free:
Select the page(s) you want to extract from your PDF file
Press the Command + P key combination. This should open the Printer window
Below pages, select customized and input the numbers of the pages you wish to save.
Ensure you save the pages as PDFs.
Pro Tip: Create a master copy of the original PDF so you can access more information from it as and when required.
3. Learn Keyboard Shortcuts
If you recently switched from Windows to iOS, know that, unlike PCs, Macs use the Command key instead of the ctrl key. This means you can hasten many daily tasks by learning the following useful keyboard shortcuts.
Minimize all windows in use: Command + Option + M
Switch between frequently used applications: Command + Tab
Minimize the existing front application window to the Dock: Command + M
QuickLook to preview items: Select an item and press Command + Y
Application’s preferences: Command-, (comma)
Force quit a rogue app: Option + Command + Esc
Open the last closed tab: Command + Shift + T
4. Accelerate Your Mac With Purge And Activity Monitor
It’s frustrating to watch your Mac, which is supposed to run fast, perform tasks like a snail. Don’t you agree? Luckily with this hack, you can turn the tides. To do so, you’ll have to free up some space.
Open Finder and select Applications > Utilities > Terminal.
As soon as you are there, type “sudo purge” to release around 500 MB of memory space and get your Mac up and running efficiently.
Sometimes certain applications are heavy, causing slow performance of the Macbook. To know the program that consumes the most resources:
Launch the Finder and select Applications > Utilities > Activity Monitor.
Select the app you wish to quit.
Click the Stop button (present in the upper left corner)
Choose any of the options: Quit or Force Quit.
It will also let you view the dock’s real-time CPU, network, or disk usage status.
5. Auto Unlocks Your Mac With Your Apple Wristwatch
Don’t want to shake your cursor and input your password every time you log in? The Good news is that macOS Sierra lets users unlock their Mac using the Apple Watch. You’ll need to enable the feature first.
Turn on WiFi and Bluetooth on your Mac.
Make sure you are signed in to iCloud, and your Apple Watch has a passcode.
Now, go to the Apple menu > System Preferences
Click Security & Privacy
Click General
Select “Use Apple Watch to unlock apps and your Mac.”
After enabling this feature, you wouldn’t have to stress yourself whenever you want to unlock it. Just wear your watch whenever you want to wake up your Mac, and it’ll be done automatically. Yes, it is that easy!
Pro Tip: If you have multiple Apple watches, select the watch(es) you’ll often use to unlock Mac and apps.
6. Type Special Characters
For entrepreneurs, it is common to interact with international clients and investors. For written interaction, you’d have to prepare presentations and documents. Though, it is not difficult unless you have to use special characters such as é, è, or ü in the contract.
That’s when this hack comes in handy.
Hold the letter key for a few seconds, and the menu will pop up. Here, you can choose the character required. Apart from this, you can use the following shortcuts:
Option + C = ç
Option + Q = œ
Option + Y = ¥
Option + Shift + 2 = €
You can also visit the character viewer pane for other special symbols:
Control > Command > Space (This will open Character Viewer)
Click Command and browse through the characters.
Double-click the symbol you need to add to your document.
7. Dictate to Siri
If your work requires you to record minutes of meetings or create notes, this trick will become your favorite. It’ll help save time, assist in multi-tasking, and scrutinize the work. Though dictation programs have been around for a while now, they are not used as widely. The major setback was the inability to recognize the speech accurately.
However, recent AI and machine learning developments have improved Voice Recognition significantly. Plus, the more you use this feature, the better the program will get at “listening and understanding” you.
Set up dictation on Siri using these tips:
Apple Menu > System Preferences
Select Keyboard
Select “Dictation” and turn on
You’ll get the following options:
Enhanced Dictation (use dictation even when offline)
Language & Dialect (choose US vs. UK English)
Decide the keyboard shortcut to use to begin dictating. For instance: Control + Option + W (Default shortcut is Fn Fn)
Select the microphone from the pop-up menu below the microphone icon
That’s all! Now, you use the shortcut created to use this feature as required. Nevertheless, make sure to test this out by opening a document. Also, there are likely to be minor mistakes in the write-up, in the beginning, so proofread everything carefully.
8. Text Replacements
Do you often use phrases such as “thank you for your cooperation,” “As discussed in the previous mail,” “On my way,” or “Hope we are on the same page”? If yes, instead of typing these phrases multiple times a day, save your time by letting your Macbook type them for you.
Go to Apple Menu
Click “System Preferences” (This will open the menu)
Go to Keyboard > Text
In “replace,” type in a shortcut such as TY. In the “with” box, add the full form, in this case, “Thank You.”
Every time you type the shortcut, it will automatically get replaced with the full form.
Know that Mac already has a suggestion for you. You can either keep them or discard them to create your own.
9. Hide the App Deck
Keeping your display well organized is critical to access important files quickly. However, it is not always possible, especially when you have a deadline and loads of work to complete. In those circumstances, you are likely to keep everything on the screen.
This, undoubtedly, is convenient; but it causes chaos. As the screen space is limited, you might have to remove certain files to add more.
However, you no longer have to do this. Hold the Command+Option+D to hide the app deck. If you can’t find the Option key, you can hold the Command+Alt+D keys.
To bring the deck back, press the same keys again. Nevertheless, make sure to reorganize your display after the work is done. The reason is it can affect Mac’s performance.
10. Use The Focus Feature
Last but not least, if you struggle to concentrate on your work for more than a few minutes due to constant notifications, this hack will be your lifesaver.
Focus is a feature that lets you filter your notifications in macOS Mojave. Creating a work Focus enables selected contacts (emergency numbers and colleagues) to contact you during working hours. Additional Focuses can be set up for activities like sleeping, exercising, and practicing music.
If you have an iPhone, any Focuses you set up on your Mac will automatically sync to your phone, allowing you to manage your phone notifications. In short, this built-in feature enhances concentration greatly.
To Sum It All Up
Whether you just got a MacBook or have been using one for a while, you must learn the necessary Mac hacks and tricks to help you get the best from your devices. With these hacks ingrained in your memory, using your Mac becomes easy and fun.
A web design can be effective only when it fulfills its purpose of conveying correctly the message to the viewer. This is why, creative agencies, branding agencies, and website design companies usually try to make a very stellar design that can be understood and interpreted easily.
When it comes to wordpress web design perth, it is a landscape that is ever-changing. Anyone working with web design services needs to constantly learn, update and keep up with whatever is the latest in the industry.
So, how do the top websites that do stay on the top, stay on the top? It’s not just their marketing budget keeping them there on the top of the search engine results. There are certain web design principles that web designers follow which allow them to create stellar designs and perfect websites.
What are these principles? Let us understand in detail the top 11 principles!
Purpose should be clear
When building a website, the messaging and the CTAs are the keys that support the purpose and the goal behind it. The website’s purpose could be promotions, storytelling, providing learning, or selling something, the message and the purpose should be clear and crisp.
A website design isn’t something that can be made by going with the flow. It has to have a design that indicates what the company is trying to say. How can this be achieved?
By understanding the niche, the industry, the competitors, the target audience, and the mindset behind the creation of the company. Knowing the pain points, the demands, and the problem that the website/the company is going to solve is how the purpose will be established.
Content is King
Quality content is extremely essential for a good website design. It guides your audience towards taking action. The SEO should be seamlessly woven into the content with the right keywords.
Your website must adopt a content-first approach from the beginning of the process. Real content that is finalized for publishing and put into the new designs will actually help in spotting improvements, and pain points and also help with the ideation of designs.
When great content meets the needs of your audience, they will be delighted. The content is what makes your website unique and gives it value. It connects your audience with you.
Content gives the users a clear path to lead them to whatever they are searching for on your website.
Visuals should be engaging
Visuals are what keep the audience hooked and engaged with your website. The web design services you hire should be able to provide a design that communicates and reflects your brand’s identity.
Photos, illustrations, videos, graphics, and texts need to be balanced for giving the visitor’s eyes breaks in between. Transitions with animations, and effects triggered by scrolls, these things keep the audience moving on your website. This keeps them there long enough to get converted and also gives them an interactive, extraordinary experience.
At the same time, when talking about the visuals, they all need to be high-quality, good looking with clear color-balanced graphics.
Consistency and Clarity
Consistency is extremely important. You need to follow the brand guidelines and make sure that every page of the website is in sync and similar to each other when it comes to the color scheme, wireframe, and design. Consistency helps visitors to navigate through the website.
How can you maintain consistency?
Choose a color scheme with similar colors, shades, and hues throughout the website.
The typography has to be similar on each page so the website doesn’t look messy.
The navigational menu on each page should be in the same place (usually it is on the top as a header) as it will make things easier for users visiting the website.
Intuitive Navigation
Now that we have already mentioned navigation above, let us talk about it in detail. The website that your creative agencies make for you can be as flashy as you want but the user needs to feel at ease when scrolling for information.
They don’t need to get lost on the website trying to find something they came for. The navigation, the menus, the header, and the footer needs to be precise and easy to understand. Website navigation is an essential key for retaining visitors and hence, it needs to be smooth.
If the navigation of your website confuses the audience, they will switch and find what they were looking for elsewhere. Keep your website navigation simple and consistent on each page.
Typography
Typography is important as the shape and style of letters also convey a message to the users. It basically translates the ideas of the author into a visual presentation. Fonts chosen for the website should be suitable for the placement and the tone of the design.
The wrong font can make a good piece of content look bad. A straightforward font is ideal when it comes to large blocks of content that include important information.
Color palette
The color palette you choose signifies everything. The colors of your design communicate the personality of your brand. It reflects the message of the brand and communicates directly with your users.
Brand recall and recognition happen because of the brand colors most of the time. When website design companies or branding agencies work on choosing the colors for the website, the colors need to be vibrant and more expressive of the brand personality.
Also, when choosing the colors, they need to go well with the content and be able to highlight the best parts of your content.
Effective usage of Whitespace
Whitespaces on your website pages create balance. One of the most important design elements is the whitespace. You must know when to not fill the space with content or illustrations or graphics or animations.
Let the space breathe by not adding anything to it. Without actually putting up any elements or components, whitespaces add to the look of your website and help the page not look messy or cluttered.
Simplicity is important
When it comes to website design, many branding agencies and website design companies believe that simplicity and a minimalist look are the way to go.
Simplicity makes the page look less crowded, less noisy, and more reflective. A user when they read a clear, simple website is bound to like it and move forward with clicking on your CTAs.
Loading time
A website design is only perfect if the page loading time is also appropriate as per the target audience. If the speed of the page loading is slow and it is making the user wait more than 3-4 seconds, they are bound to move on to the next alternative.
It is essential that the loading time be kept to less than 3 seconds.
Mobile-friendliness
Everyone has a mobile phone now and people scroll more through their phones rather than fire up their laptops. People who have their desktops open, even when asked to check something new, will immediately open their phones.
Any good website design is always mobile-friendly for a large number of the user base surfing the page through their smartphones.
Conclusion
Web design is a major responsibility for branding agencies and web design service providers. Designers must abide by these basic 11 principles to ensure that the website design is effective, user-friendly, and easy to rank on the search engine.
The B2B buying process is changing as consumers become savvier. Many are looking for the right B2B marketplace. B2B buyers also expect a similar experience when they shop online, whether shopping as an individual or on behalf of their company. Still, there are some differences that sellers need to be aware of.
B2B eCommerce is growing faster than ever before
In 2018, B2C eCommerce accounted for about $4 trillion in sales. That’s a lot of business. However, according to McKinsey, the growth of B2B eCommerce is even faster than that of B2C. The consulting firm predicts that by 2022, B2B eCommerce will reach $5 trillion—a nearly 50% increase in just six years.
As you might imagine, this rapid growth has everything to do with digital technologies and the rise of digital channels like social media and mobile apps. With these tools at their disposal, buyers can easily compare products from different vendors to find what they need at the lowest possible cost before deciding on what to purchase and where (and when) they want it delivered.
This can be especially beneficial if your organization needs specific resources quickly or wants them delivered across town instead of shipping them elsewhere across the country (or the globe).
The B2C experience has set expectations for the B2B buyer.
The B2B buying experience is different from the B2C buying process. In fact, there are some key differences that sellers should be aware of, especially regarding how buyers interact with your brand.
First of all, a B2B buyer will expect the same level of service and attention as a B2C shopper would expect—and that includes information about your products and services in an easily accessible location on your website (such as product descriptions and videos).
However, unlike a typical B2C customer who might visit one or two websites before deciding what to purchase as individuals, companies tend to be much more selective when making purchases for themselves or their business. This means that when companies do go online for research purposes, they’re doing so with specific needs in mind—sellers need to have those needs met before someone considers them.
There are fewer touchpoints in the B2B sales process, but they’re longer and have higher intensity
One of the most important things sellers and buyers should be aware of when negotiating a B2B sale is that there are fewer touchpoints in the sales process than in B2C. This means that you’ll have fewer opportunities to talk with potential clients, but they will have more extended and intense conversations.
In addition to this, many of your business’ competitors are likely going to be larger companies with more resources at their disposal than yours. Suppose you’re trying to get hired by one of these firms. In that case, chances are good that your pitch will go through multiple people before it reaches someone who can make decisions about hiring you—and even then, this person may not have any authority over hiring decisions (or even know who does).
How does technology impact the B2B buying process?
The B2B buyer’s journey has been impacted by technology in several ways. These include:
The way they shop: Nowadays, buyers are more likely to research products online before making a purchase decision, which means that the buying process is often done independently of salespeople. This is why it’s so crucial for companies to have a robust online presence—an optimized website and social media presence help build trust with potential customers and allow them to gather information about your business before reaching out via phone or email.
The way sellers cater to these buyers: Because B2B sales are increasingly being conducted online rather than offline in person, businesses must make sure their websites provide an up-to-date picture of what they offer today (as well as plans) so customers can quickly learn about their offerings without having to ask questions first hand.
The purchase cycle can take months and involve multiple stakeholders, especially in the early stages.
The purchase cycle is more complex when buying B2B. The process takes longer because more people are involved, and the decision requires stakeholder collaboration. Buyers also need to be able to touch and feel what they’re buying before they make a purchase (in B2B).
Providing relevant technical information on your website is critical because buyers will turn to it for data as they consider their options.
Technical information is critical for B2B buyers. Providing relevant technical information on your website is crucial because buyers will turn to it for data as they consider their options. Provide images and specs, pricing and terms (like delivery timelines) so customers can easily compare products and make informed buying decisions.
Give users the ability to self-serve by presenting rich product information through a catalog or search tool, so they don’t have to contact you with every question about a product or service.
A B2B portal is a great way to connect more deeply with your existing customers and partners.
A B2B portal is a great way to connect more deeply with your existing customers and partners. You can increase customer loyalty and revenue by providing them access to the information they need. A B2B portal allows you to communicate with your customers directly, helping you build trust and improve brand awareness.
It’s vital to offer a self-serve experience for buyers because of their high level of digital engagement.
It’s essential to offer a self-serve experience for buyers because of their high level of digital engagement. B2B buyers are more comfortable with self-serve than they used to be and are more likely to buy if they don’t have to talk to a salesperson.
Additionally, today’s buyers want to be able to research on their terms and in the way that best fits their schedule and preferences—not at the whims of sellers’ operating hours or product catalogs.
Self-service also allows sellers more control over how much effort goes into selling each product during various stages throughout the process; some companies will even use it as an opportunity for upselling by offering additional services or accessories that might not have been part of initial offerings (e.g., maintenance plans).
Today’s B2B buyers want access to rich product information, including images, specs, pricing, and terms.
Today’s B2B buyers want access to rich product information, including images, specs, pricing, and terms. They are also looking for products tested by third parties and won awards.
This is why today’s leading eCommerce sites are providing this kind of information in an easy-to-use format on their sites. It allows buyers to make more informed purchasing decisions while they compare products side by side on desktop or mobile devices.
How eCommerce improves the B2B buying process
When you buy an item from a store, you can’t compare it to other items without leaving the store.
If you want information about a product, you have to call the manufacturer or visit their website.
Finding what you need in stores can be difficult because so many products are on display, and most look similar.
Getting a quote is slow because it involves filling out forms by hand and waiting for a response via fax or email (or snail mail).
Buyers expect a similar experience when they shop online, whether shopping as an individual or on behalf of their company.
At one time, the online buying experience was very different for B2B and B2C customers. The B2C customer might have been shopping from a laptop at home or their phone on the commute.
For example, if you’re buying something for yourself on Amazon, you might start by browsing through what’s available and reading reviews to find out which are best suited to your needs. As you narrow down your options, you may check prices at other online stores before deciding which product is best for you.
On the other hand, when someone shops on behalf of their company rather than themselves (known as Business-To-Business or “B2B”), they usually don’t get to shop around as freely in terms of price because they’re not expected to pay the total price themselves; they’re working on behalf of their company, so they’re looking for convenience and value rather than necessarily getting the cheapest option possible.
Suppose sellers want to attract these buyers into their store (and keep them coming back). In that case, they’ll need an understanding of how this process differs from traditional eCommerce practices like those used in consumer purchases like retail shopping or travel booking sites where customers go through their own browsing experiences before getting ready to make purchases themselves once prepared.
In summary
If you’re selling to companies, your website should be easy for buyers to use and offer rich product content accessible from anywhere. You can also connect with your customers through a B2B portal or by providing them with another way to engage with you, like email newsletters or social media. Ultimately, it all comes down to serving your customer’s needs and making it as easy as possible for them to buy from you.
Top digital marketing companies in India are those which provide a one-stop solution to all the digital marketing needs of a business. They are the ones that have a team of experts who are well-versed in all the aspects of digital marketing and can provide customized solutions to suit the specific requirements of a business.
If you’re managing an online business and growing with digital marketing then you can reach out to these results-driven marketing companies.
If you’re a professional and want to join these companies then you can follow this list to apply for a job. If you do not know about digital marketing but work as a digital marketing professional then a digital marketing course can teach you everything from search engine optimization (SEO) to social media marketing to email marketing. And it can give you the ability to track and analyze data so you can see what’s working and what’s not.
There are many companies in India that are helping businesses to grow their business using Digital Marketing. So if you are one of those who are searching for the best digital marketing companies for your business, then you are at the right place.
List of top digital marketing companies
1. Growth Hackers
Growth Hackers is a marketing agency located in Mumbai, Maharashtra, India. It supports financial start-ups and multinational corporations to overcome short- and long-term growth issues.
Execution and implementation of results-driven initiatives of the Growth Hackers help organizations achieve rapid, sustainable, and scalable development.
Growth Hackers aim to achieve business goals such as targeted sales growth, conversion optimization, and lead generation. They have a track record and expertise which helps to grow their clients’ businesses. Their methods are unique and begin with a deep understanding of the end-user and building user personas based on their existing research and data.
They design dynamic campaigns on target group-specific channels and integrate relevant creatives and text. Continuous testing and optimization are central to the success of any campaign.
Development and success determine the performance of the Growth Hacker that we deliver to our customers. Today, over 100 companies trust them. They have served clients in India, Qatar, the USA, Singapore, and United Arab Emirates, and from their offices in Bangalore and Mumbai.
2. VOCSO
Looking for a reliable and affordable digital marketing company? Look no further than VOCSO! VOCSO is a full digital marketing agency that offers a wide range of services that will help you promote your business online, including SEO, social media marketing, and email marketing.
VOCSO is also an expert in web design and development, so we can help you create a website that’s both visually appealing and effective in driving traffic and conversions. Contact us today to learn more about how we can help you take your business to the next level!
3. Kinnect
Kinnect is considered one of the top largest digital marketing agencies in India. Kinnect solves its clients’ problems by creating innovative solutions that attract the target customers of their clients while having a measurable impact on business goals.
Kinnect comes among India’s most promising digital marketing companies, prioritizing business impact above all else. Kinnect offers a wide range of digital services that help businesses use digital media to create communications, build brand equity, deliver ROI-driven results, improve word of mouth, and build lasting relationships.
There are many more reasons why clients love Kinnect and choose them for their digital marketing. These include direct access to founders and core teams, flexibility and agility in context, and clean reporting and transparency at every step while keeping sensitive data completely secure.
4. Oxedent
Oxedent is an advertising management company that is completely based online. Oxedent is mainly focused on results and growth.
They promise to get good results with their paid ads campaign strategy.
They focus not only on sales and ROI but also on client success and impact. Performance with their digital marketing expertise, experience, and collaboration, they enjoy working with ambitious e-commerce companies.
They have served clients in India, the USA, the UK, Canada, Singapore, the Middle East, and Australia from their offices in Kolkata, India, the UK, and London.
5. NineHertz
NineHertz is a digital marketing company that helps its clients achieve revolutionary growth.
They offer a wide range of services, from search to content, social media, website design, and mobile advertising. They also advise, strategize and execute to deliver superior digital marketing services to their clients.
6. Techbound Innovations
Techbound Innovations was founded in 2012. Techbound Innovations is an independently owned digital marketing agency and SEO firm based in the capital city of Kerala.
They are agencies that care deeply about their employees, partners, and clients and truly believe that agencies can improve. They aim to develop a worthwhile agency that their clients are happy to work with.
They want to create a culture that inspires employees and encourages others to take action.
7. Creative Monkeys
Creative Monkeys is one of the leading advertising agencies located in Calicut, Kochi, Kerala. They are unique and very cost-effective. They provide a wide range of services, including advertising, events, creative design, video production, package design, branding, digital marketing, and commercial promotion.
Creative Monkey’s goal is to surprise, delight, and satisfy customers with unexpected ideas, original strategies, and effective solutions. They are listed as one of the best advertising agencies in Kochi, Kerala, and Calicut.
They believe that communicating through storytelling makes communication easier. As a group of storytellers, they believe in the philosophy of creating stories and impressing customers.
8. Viral Mafia
Viral Mafia is also on the list of one of India’s best digital marketing agencies. Viral Mafia is made up of a team of internet marketing enthusiasts who love the challenge of using digital marketing to inspire growth hacks and boost their client’s businesses.
As a leading digital marketing company in India, they work on all levels of internet marketing with clients from different facets of the business world, both inside and outside India.
They work closely with their customers to assist them in paving the way to international markets by successfully executing virtual advertising techniques and strategies in an applicable and powerful manner.
Their team is filled with experienced, dedicated, and talented working professionals who focus on results and ensure the timely delivery of cost-effective web solutions to their clients.
9. Social Pulsar
Social Pulsar has a team of leading digital strategists, engineers, and artists who are passionate about digital marketing and online business, and they are always ready to serve their clients at any cost.
The company’s digital marketing services bring the best online technology to its clients, ensuring rewarding results.
Social Pulsar enables corporations to attain their advertising and marketing desires via excellent AI-pushed advertising and marketing solutions, effective advertising and marketing automation, enterprise intelligence, and digital branding.
As one of the award-winning digital marketing companies in Kerala, India, he delivers consistent results to all his clients.
10. Barodian Advertising
Barodian Advertising is a leading digital marketing company based in Vadodara/Baroda, helping businesses build lasting and meaningful relationships with their customers through online brand engagement.
Their findings have led them to raise the bar and the marketplace through social media marketing, search engine optimization, email marketing, digital marketing, web design, and graphic design.
Their team of experts provides standard services and creates digital marketing solutions that are creative for their clients across different parts of India and all around the world.
11. Span Digit Social
SpanDigit Social is one of the well-developed agencies on social media that gives their clients business everything their clients business need to grow and thrive.
Companies and other businesses can take help from these digital marketing professionals to help these businesses to grow their business and differentiate themselves from their competitors through these online marketing strategies offered by these digital marketing agencies.
12. Web Matriks
Web Matriks comes under the list of top digital marketing companies that has 10 years plus of experience in digital marketing. Web Matriks offers a range of best services such as Website and Mobile App Design, SEO, SMM, SMO, and Development Services to every business that is sized.
As of now, Web Matriks comes under top digital marketing services, even after this big name of the company Web Matriks offers their services at reasonable costs to their clients with free support.
Even after their project has been completed with their clients still they provide free support to their clients if they request their support.
Web Matriks uses the latest technology, modern resources, and the latest tools. They make sure to encourage their client’s business growth at every crucial step.
They have completed 200 plus projects with 150 plus happy clients and they also have 25 plus team members to assist and help with digital marketing services to their clients.
Web Matriks services include Digital Marketing, Search Engine Optimization (SEO), Social Media Optimization (SMO), Paid Advertising, Web Design And Development, Mobile App Development, etc.
13. Monolith
Monolith was first started in the year 2005 and it is also listed in the list of one of the top best digital marketing companies that are established in Ernakulam, Kochi, Kerala, India.
They always try their best to keep the best personal and professional relationships with their clients to understand their client’s requirements and needs and fulfill and deliver exactly the services to them to help with their business.
They are also very loyal to their customers as they guarantee and promise to make the best utilization of the budget of their clients.
They provide the best dynamic services all around the globe to many corporates. They have highly skilled team members who are always ready with novel concepts to provide the best services and options to their clients.
The services offered by Monolith are Digital Marketing Strategy, Data Science, Content Marketing, Rich Media Solutions, Search Engine Optimization (SEO), PPC Management, Data Analytics and Big Data, and Social Media Marketing (SMM).
The clients of Monolith and happy with their marketing services including Pioneer, Malabar Developers, Malabar Gold and Diamonds, Hero, Popular Vehicles and Services, Happenstance, Wipro, Federal Bank, etc.
14. Blusteak Media
Blusteak Media is also a digital marketing company which is located in a central place of Kerala called Kottayam in India and it was first started in the year 2013. Blusteak Media has a dedicated young digital marketing team for providing the best digital marketing services and support to their clients and their businesses.
Blusteak has served and satisfied more than 75 plus clients. They offer many services that can help many small or large businesses to grow and evolve faster these services of Blusteak Media includes Search Engine Optimization (SEO), Multimedia Production, Digital Marketing Analytics, Brand Identity, and Graphic Designing, Ad Management, Content Strategy, Online PR, AR Marketing and Influencer Marketing.
The served and satisfied clients of Blusteak Media are Fundfolio, VKC, Red Cross, The Muthoot Group, COIN SWITCH, CHEMMANUR, Nandilath G. Mart, etc. They have spent a total ad of more than 4 Cr. Plus and they have 400 plus marketing collaterals per week.
They have clients almost across the 4 continents. They do make not best notch videos for the campaigns of their respective clients. Blusteak is also recognized by one of the most renowned Bollywood actors such as Anil Kapoor.
They make perfect use of the latest technology to revolutionize marketing. The digital marketing services have reached many customers through various major publications such as LinkedIn news, spark, Josh talks, social samosa, The Week, Afaqs, The Economic Times, Startup Talky, PayU, Young Story, etc.
15. Makkani Productions
Makkani Productions comes under the list of top leading advertising agencies of Kerala. They are a creative advertising agency that is Calicut-based.
Makkani Productions have a highly skilled creative team that is always ready to help and support their client’s brand and business to grow to its fullest with the help of creative digital marketing services.
They have many years of experience in their creative digital marketing services. The services offered by Makkani Productions are Social Media Marketing (SMM), Search Engine Optimization (SEO), Google Ads, Web Development and Web Design, Video Production, Corporate Events, and Branding.
The top companies and brands that are satisfied and happy with the creative digital marketing services of Makkani Productions are Yamaha, TVS, Kajaria, KMCT, ABU DHABI CITY MUNICIPALITY, NATIONAL HOSPITAL, CHAMAYAM, DR BHATIA, etc.
16. Okike
Okike was first established in the year 2017 and Okike comes under the list of top marketing agencies that offer the best website design, social media marketing, ORM, and Search Engine Optimization (SEO) services in Dehradun.
They always give their best to work and develop according to their client’s perspective and they make sure that the results are at a competitive edge. They enhance their client’s market share and give their best to achieve the growth of the business to the next level and height other competitors of their client’s business.
They have 50 plus happy clients, 287 completed projects with 4 award-winning, and 850 telephonic talks.
Okike keeps its aim and focuses on arranging compelling strategies and techniques to achieve its client’s expectations and goals to grow their business. They ensure maximizing the ROI on their client’s advertising spend and digital marketing efforts.
The main services offered by Okike are Google Marketing, Social Media Marketing (SMM), Creative Designing, Web Designing Development, SMS/WhatsApp Marketing, Email Marketing, Online Political Campaigns, Reputation Management, and Event Promotion.
If we talk about their agency highlights then they always start with a discussion of the ideas and how to apply them for better results, they always keep up with unique strategies and ideas, and they always test for the perfection of the project and their ideas.
And if we talk about their winning awards then there are many as IWEP has awarded the Okike for their remarkable contribution to their (IWEP) event which made their event more fabulous and in talking.
Okike has also been nominated for a startup award of 500 and they are also been announced s the clearing the specialist challenge organized by Google while they partnered with Google also.
The clients who are satisfied and happy with the services offered by the Okike are firstcry.com, Doon Global School, Bansal Classes, faith tours, and travels, go: organic, Clover, Sixth Sense (Next Level Learning), Achievers Tutorial, Hebe Emerald, Megahertz, HarMeh, Eco Dream, etc.
17. Diffusion Marketing
Diffusion Marketing was first established in the year 2014 in Dehradun. It is one of the best top digital marketing agencies that is full-fledged.
They offer many digital solutions to various business clients, making sure that their clients and client’s business have a very strong and sharp presence on the almighty internet.
The diffusion Marketing agency has a group of professional youngsters who are passionate and dedicated to their work and always think and move forward a step ahead of their client’s competitors.
Diffusion Marketing offers many services that are essential for a growing business these services offered by them include Graphic Designing, Website Development And Maintenance, Social Media Marketing (SMM), Commercial Photography, Advertisements, Video Promos, and Virtual tours.
The clients who are happy and satisfied with the services offered by Diffusion Marketing agency are LMG, Old Elloras, High5, Ida, Katmans, Jaypee Hotels and Resorts, WELCOMHOTEL, FORT RESORT, etc.
There are many tools you can use to build automation through APIs. If you’re unfamiliar with them or need help choosing the right one for your situation, this article will show you some of the most popular options.
1. RSpec
RSpec is a testing tool to help you build automated tests in Ruby. It’s a behavior-driven development (BDD) framework, so you can write your tests in a human-readable format that describes the system’s behavior under test. RSpec is an alternative to Cucumber, which does something similar but with a different syntax. You may have heard about RSpec before and wondered what it looks like in practice—or maybe you’ve been curious about the buzz surrounding BDD and want some pointers on where to start. In either case, this tutorial will help!
2. Swagger
As you may have guessed, Swagger is a tool for documenting, designing and building RESTful APIs. It’s an open-source project that allows you to enter your API in a machine-readable format. You can use it with any platform or framework (PHP, Ruby on Rails, Django, etc.), and it supports most authentication methods (OAuth 2) plus JSON Schema validation for your endpoints. Swagger has been used by many companies like Google, Netflix, PayPal, and more.
3. Postman
Postman is a tool to help you build, test, and document RESTful APIs. It enables you to create complex requests and responses, save them, and reuse them later.
Postman’s simple user interface allows you to create endpoints for different requests, such as GET and POST methods. This makes it easy for developers new to APIs to start with Postman quickly since they need to follow the steps in order (POST > GET > DELETE). You can also add parameters using their intuitive interface, so it’s easy for anyone on your team who may not have extensive API knowledge yet.
Once an endpoint has been created in Postman, you can use it in other tools like Zapier or IFTTT, which allow other users on your team who don’t know how many API calls work behind the scenes but still want access from within their apps/websites without having any technical skillset required!
4. Assertible
Assertible is a service that lets you test your APIs. You can use it to write tests, get them scheduled and receive results. Assertible is excellent for testing webhooks and form submissions but also supports many other types of API tests. Assertible has a free plan with limited concurrency, so you don’t have to worry about paying unless your project grows beyond its limits or if you want to add more features like waits or retries to your automated tests. It’s also quite easy to use — all you have to do is create an account, add some libraries and start writing your first test!
5. Locust
Locust is a distributed load-testing tool written in Python. It can test the performance of web applications, APIs (e.g. vatcheckapi.com), and websites. It’s also great for mobile app testing because it can simulate thousands of users interacting with your app simultaneously, affecting different use cases such as login or payment processing, all within seconds!
6. Jenkins
You can use Jenkins as an open-source automation server to build, test and deploy applications. It’s a continuous integration tool that automates the process of integrating changes in your code base into a software application. Jenkins is designed for building and testing applications; you can also use it to run unit tests on your code and publish your application on the web.
Jenkins is written in Java to run on Windows, Linux, and Mac OS X operating systems.
7. Robot Framework
Robot Framework is a generic test automation framework. The tool can be used to capture and execute the functional tests of an application. It is Python-based and open-source. Robot Framework has a command line interface (CLI) and a graphical user interface (GUI).
There are many automation tools you can use. In this section, we’ll discuss some of them and why they are worth considering.
Conclusion
In this post, we have introduced you to some of the most popular automation tools that can help you build your APIs. We hope that you found it useful and will be able to use these tools in your own projects!
In a website or application, the front end is what the user sees. Front-end web development also known as client-side development helps in creating HTML, CSS, and JavaScript for a website or web application so that a user can see and interact with them directly.
In the ever-changing industry of Information Technology, there is a diverse number of frameworks available for developers to choose from. Each framework offers a unique feature making it crucial for the developer to select the right one. Every business has its own goals, so the web or app should be developed accordingly.
What is a Front End Developer?
Front-end developers use various tools depending on their skill set and the project they are working on. For example, they might use a CSS preprocessor such as Less or Sass to streamline the authoring of stylesheets. They might also use a task runner such as Grunt or Gulp to automate common tasks such as minification and linting. In addition, they might use a JavaScript library or framework such as React or AngularJS to make working with the DOM more efficient.
Roles of front-end developer
The role of a front-end developer has become increasingly important in recent years as the line between web and mobile apps has blurred. With the rise of responsive design, it’s now more important than ever for front-end developers to understand how HTML, CSS, and JavaScript work together. It’s also vital for them to be able to test their code across a variety of devices and browsers to ensure that it works as intended.
A front-end developer is responsible for the visual elements of a website. They work closely with web designers to create an appealing and user-friendly interface. In addition to design, front-end developers are also responsible for the functionality of the website. They code websites using HTML, CSS, and JavaScript. They also test the website to ensure that it is compatible with all browsers and devices. A front-end developer must have a strong understanding of web standards and be up-to-date with the latest trends in web design.
UI, UX, and front-end web developers are the ones responsible for applying interactive and visual design principles on websites and web applications and thereby ensuring a positive user experience. The scope of UI and UX designers is also equivalent to that of a front-end developer.
Benefits of Front-end Frameworks
As a web developer, you’re always looking for ways to streamline your workflow and make your life easier. One tool that can help you achieve this is a front-end framework. A front-end framework is a pre-packaged collection of tools and resources that can be used to build websites and web applications. Many developers find that using a front-end framework can save them a lot of time and effort, as it provides a solid foundation on which to build their projects.
There are many different front-end frameworks available, so it’s important to choose one that’s right for your needs. Some of the most popular options include Bootstrap, Foundation, and AngularJS. Each framework has its strengths and weaknesses, so it’s important to do some research to find the one that best suits your needs. In general, though, all front-end frameworks can offer the following benefits:
Improved efficiency and productivity
Standardized code Base
Reduced development time
Increased consistency across projects
Cost efficiency
If you’re looking for ways to optimize your web development workflow, consider giving a front-end framework a try. You may be pleasantly surprised at how much time and effort you can save.
Top Front-End Development Frameworks
When it comes to front-end development, there are a lot of different frameworks to choose from. It can be challenging to know which one is right for your project. To help you decide, we’ve compiled a list of the top 10 front-end development frameworks. The following are the Top 10 Front End development frameworks;
React
Angular
Vue.js
Ember
Preact
Inferno
Polymer
Backbone.Js
Knockout.js
jQuery
1. React
React is a front-end development framework often used in conjunction with other frameworks, such as AngularJS. React has several benefits, including its declarative programming style, which makes code more readable and easier to debug. React is also efficient, thanks to its virtual DOM concept. This means that only the components that need to be updated are re-rendered, rather than the entire page. As a result, React apps can be fast and responsive.
ReactJS and React Native are well-known React front-end development frameworks. Each has its own advantages and disadvantages, so choosing the right one for your project is essential. ReactJS is a good choice for small projects, while React Native is better suited for large-scale apps. Whichever framework you choose, will help you create a fast and responsive front-end app.
2. Angular
Angular front-end development framework assists developers to create single-page applications. Angular is a TypeScript-based open-source web application framework led by the Angular Team at Google. Angular is used for building mobile and desktop web applications. It can also be used for creating Progressive Web Apps and NativeScript apps. Angular has a unique two-way data binding feature that allows for a more interactive user experience.
Angular is also known for its modularity, letting developers break down their code into small modules that can be reused in other projects. The Angular CLI (Command Line Interface) tool can be used to create, build, test, and deploy Angular applications. Angular Developer Tools are available for debugging Angular apps in Google Chrome and Microsoft Edge browsers.VS Code Editor can also be used to debug Angular apps.
3.Vue.js
Vue.js is an easy-to-use, fast-performing and versatile framework for building web user interfaces. This front-end development framework helps developers create user interfaces and single-page applications. Vue.js is designed to be easy to use and extensible, making it a popular choice for web development. It also provides a variety of features that make it well-suited to modern web development, including a virtual DOM, components, templates, and more.
The modularity of Vue.js also makes it easy to integrate into existing applications. In addition, Vue provides excellent documentation and support, making it a good choice for both experienced and beginner developers. Whether you’re looking to create a new application or add Vue to an existing one, Vue is an excellent choice for front-end development.
4. Ember
Ember is a front-end development framework that enables developers to create user interface (UI) applications. Ember is built on the Model-View-Controller (MVC) design pattern and provides a structured approach to browser-based application development. Ember’s goal is to make UI development more efficient by managing common UI development tasks such as rendering views, managing data bindings, and routing. Ember is open-source and released under the MIT license. Ember is currently maintained by the Ember.js Core Team, consisting of core contributors from various companies including Google, Yahoo!, and Microsoft.
5. Preact
Preact is a front-end development framework that includes all the necessary tools for building user interfaces and web applications. Preact is lightweight and fast, making it ideal for developing performant and responsive user interfaces. Preact comes with a number of features that make development simpler and more efficient, including a declarative API, a small footprint, and support for JavaScripts. Preact also offers a number of add-ons that can be used to further extend the Preact framework. Preact is an excellent choice for any front-end developer looking for a performant and feature-rich development framework.
6. Inferno
Inferno is a front-end development framework that helps developers create fast, responsive user interfaces. Inferno uses a virtual DOM (Document Object Model) to efficiently update the UI, making it ideal for applications that require fast performance. Inferno also includes a number of features that make it easy to develop responsive user interfaces, including a tiny footprint and built-in support for server-side rendering. In addition, Inferno is provided as open-source software under the MIT license, making it free to use in both commercial and personal projects. Overall, Inferno is an excellent choice for developers who need a fast, lightweight front-end development framework.
7. Polymer
Polymer is a front-end development framework that helps developers create websites and applications using web components. Polymer uses an HTML-based templating system and a set of custom elements to create reusable components that can be shared across projects. The polymer also offers a comprehensive suite of tools for testing, debugging, and optimizing web components. In addition, Polymer provides a build system for creating production-ready builds of web applications. Polymer is widely used by developers to create both simple and complex applications. Polymer is an open-source project that is developed and maintained by Google.
8. Backbone.js
Backbone.js is a front-end development framework that helps developers create single-page web applications. The framework provides a structure for application development, allowing developers to focus on creating the application logic rather than spending time on low-level details. Backbone.js applications are typically composed of a collection of views, models, and routers. Views handle the presentation layer, models manage application data, and routers provide navigation between views. Backbone.js is lightweight and easy to learn, making it a popular choice for front-end development. While the framework can be used with any back-end language, it is often used in conjunction with Node.js to create full-stack JavaScript applications. Backbone.js is an effective tool for building dynamic and responsive user interfaces, and it can be a valuable addition to any developer’s toolkit.
9. Knockout.js
Knockout.js is a front-end development framework that allows developers to create single-page applications using Knockout components. Knockout components are reusable UI elements that can be used in web applications. Knockout.js allows developers to bind data to HTML elements, making it easy to update the UI when the data changes. Knockout.js also provides declarative bindings, which make it easy to bind events to HTML elements.
Knockout is a Javascript library that helps in creating rich, responsive display and editor user interfaces with a clean underlying data model. The Knockout.js library is also small and lightweight, making it easy to use in web applications. Knockout.js is a great choice for developers who want to create single-page applications that are easy to maintain and update.
10. jQuery
jQuery is a fast, small, and feature-rich JavaScript library. It makes things like HTML document traversal and manipulation, event handling, animation, and Ajax much simpler with an easy-to-use API that works across a multitude of browsers. With a combination of versatility and extensibility, jQuery has changed the way that millions of people write JavaScript.
jQuery is a front-end development framework that developers widely use. It is easy to use and has a wide range of features that make it ideal for developing web applications. jQuery also has a large community of developers who contribute to the project, making it one of the most popular front-end development frameworks. jQuery is also available under an open-source license, making it free to use.
How to Choose a Front-end Framework?
When choosing a front-end framework, there are many factors to consider. The first and foremost thing to consider when choosing a front-end framework is the size and complexity of your project. A big project requires a scalable and easy-to-maintain framework whereas, in a smaller project, you can choose a lighter-weight framework.
The front-end framework needs compatibility with other technologies. If you’re using a specific back-end technology, you’ll need to make sure that your chosen front-end framework is compatible with it. Choosing the right front-end framework can be a daunting task. However, by considering your project requirements and evaluating the available options, you can select the right framework for your project.
Conclusion
The dynamic It industry has made available many front-end development frameworks today. Every Front end framework has its own advantages and disadvantages. Developers can choose the best framework for their projects depending on the project’s specific needs. However, some frameworks are more popular than others, and they tend to be the ones that offer the most comprehensive set of features. The above given are the top 10 front-end development frameworks widely used in the industry. These frameworks are widely used in a variety of projects, and they all offer a great deal of flexibility. As a result, it is important to carefully consider the needs of a project before choosing a particular framework.
UX designers create user experiences that push businesses to growth peaks. Businesses rely on the ability of these designers to make products or services usable, accessible, and enjoyable. To achieve that, designers implement techniques such as competitive audits and cultural probes to create an effective UX design.
This job may seem like a walk in the park, especially since the demand grows daily. And its high pay and promising future remain on the remarkable side. On the flip side, it has some challenges that you might not be aware of.
In order for you to better understand what this profession entails, find out some of the biggest challenges UX designers face below.
1. Lengthy Problem Investigation Process
Developed products usually face challenges that need immediate rectification. So, UX designers identify user problems and solve them.
But, the process isn’t always as easy as it sounds. First, you have to acknowledge the right problem.
Proper problem-solving enhances top-notch user experience, but the process requires enough resources, including time and money.
Problem investigation is more than quick research and asking users about common issues that require immediate attention. Instead, it involves investigating issues that users aren’t consciously aware of.
For instance, the numerous platforms companies use, such as Figma, Canva, and Dia, may confuse users in choosing a favorite. Each platform has its superior feature, and users end up with more than one favorite, making it difficult for a designer to identify an effective platform for the company.
Looking at it in terms of resources, you’ll find that companies have limited money and time to allocate to problem investigation. In this case, UX designers fail to get to the root of the problem. And since companies need to solve these problems and add value to their products, they would put the investigation on hold to accumulate more resources.
Set small goals to achieve in collaboration with your team to overcome this challenge. In the end, you’ll solve a bigger problem.
UX designers feeling undervalued may seem like a simple issue, but it derails performance, so it is a big challenge.
Since an effective UX design depends on the users, companies must understand people’s needs. However, more often, companies only focus on the final designs. As a designer, you’ll be obligated to meet the user’s needs, but it becomes challenging with limited resources.
In some cases, designers embark on a lengthy process of convincing senior company executives to recognize the need for proper product research.
This issue occurs as a result of the misconceptions associated with UX designing. Most people underestimate the UX multidisciplinary nature. It is easy to assume user experience primarily involves making a product look good.
So, first, set your expectations and outline your techniques to inform stakeholders of the reasons behind every action. This way, they’ll understand that a UX design is more than just whipping up a prototype or stretching wireframes.
3. Limited Resources for Research
Research is a powerful tool for all UX designers since you need enough information from users to create a good user experience. Companies may not have enough resources for quality research, but the following ways should boost your abilities to get the information you need:
Online Surveys
These surveys are quick and inexpensive ways to get the user information you need. You can design questionnaires and send them to users or use the following tools:
SurveyPlanet
Zoho Survey
SurveyMonkey
Typeform
Jotform
Crowdsignal
SoGoSurvey
Google Forms
These online survey tools are free and should gather feedback on user-paid plans and their noteworthy free features.
Focus Groups
This method involves creating informal groups for user experience discussions. Your groups should follow a specific demographic diversity to gain wholesome feedback.
The following steps should help you recruit effective focus group participants:
Find where the target participants spend most of their time.
Design a recruitment screener.
Program the recruitment screener.
Send invites to the target focus group participants.
Place confirmation emails, calls, or texts.
Parallel Design
Parallel requires the concurrent availability of a design team. These teams create parallel alternative designs that incorporate the best features of each design to generate ideas.
Guerilla UX Research
This method applies where researchers require validation of the initial ideas. So, they approach users in comfortable places such as cafes and parks. In addition, colleagues can also provide the needed feedback while at work.
The above methods should alleviate your worry about chasing deadlines set by companies. However, you can easily apply any of them to get your needed feedback. This way, you’ll meet deadlines and develop a user-friendly product.
4. The Artificial Intelligence Threat
Whereas manufacturing industries celebrate Artificial Intelligence because of robotic practices, the design industry views it as a threat to UX designers.
The AI cognitive abilities dread futurists because AI integrates human-like abilities and can think like an experienced UX designer.
These AI devices can receive auditory, visual, and sensual information. Furthermore, they can store the information for future reference. In addition, AI devices can comprehend any information.
So their algorithms can make independent decisions. They can integrate user research and suggest viable ideas for any UX design.
Not to forget the AI devices’ ability to identify personalized contexts. For instance, they identify the provided content and show different template images to users. So they can quickly identify users’ interests and present them with related ads or content.
Identification of personalized content improves user experience and adds more value to it. In other words, the users are presented with relevant and satisfactory content and ads.
In addition, AI devices can identify different structures. So they can quickly identify the tiniest differences in image or object structure that most humans miss. This feature evolves UX designing because of the ability to judge the design and layout suitable for particular users.
Furthermore, websites will gain redesigning features effective for when users shift likings and interests.
The voice recognition and search optimization feature in AI also threatens UX designers. Since this technology can understand and respond to different languages, it applies to any country and culture.
Some UX designers may become concerned about whether their work value will remain the same in the future with all these incredible AI design system features. With some work lifted off the UX designers’ shoulders, it is uncertain whether their pay will remain lucrative.
5. Balancing Businesses and Design Solutions
Design solutions and product development strategies must align with the company’s business goals. So experienced UX designers have to compromise to maintain the balance.
Conversely, UX designers have use-centric mindsets that dictate the need to deliver user-satisfactory products. And since business run on profits, balancing design solutions and company goals becomes challenging.
But since business also understands the need for user experience, UX designers and stakeholders have to reach a consensus.
So, the designers need to develop a product that maintains or improves user experience. As a result, the company gains customer loyalty. Thus, a positive impact on the revenues.
6. Navigating the Constantly Changing UX Design Job Titles
The list of UX job titles never seems to end. This issue stems from the broad user experience field, which makes UX designing branch into several areas of specialization. As a result, companies hire design specialists to focus on various areas, such as:
Architecture
UX writing
Usability analysis
UX analysis
In addition, the general UX designer job title has several confusing new terms. For instance, the famous full stack designer job title.
Some people fail to settle on the right UX designer to handle start-up or large company user experience needs. So, designers find it challenging to establish a specific position within the company.
Furthermore, it’s still unclear whether to generalize or specialize since UX designers conduct various tasks. These tasks include user research, creating wireframes, and facilitating ideation workshops. With all these responsibilities on your shoulders, it’s challenging to establish your title as a UX analyst, writer, or usability analyst.
7. Negative Feedback
UX designers don’t always work independently. They need approval from design managers, CEOs, and other peer designers. Sometimes the approval occurs smoothly, but it is possible to get rather subjective feedback from some design professionals.
It can be frustrating for such professionals not to alter anything on your designs but instead give intuition-based feedback. In other cases, it would be easy to initiate a professional conversation upon inquiry of the reasons behind the feedback.
However, it’s crucial to base your designs on strong cases and engage in relevant talks before approval. This way, you’ll present your mindset and help design professionals better understand your UX designs.
8. UX Designs and Consumer Psychology
Product users have several options, making it difficult for designers to understand their interests. So to focus on user experience, designers employ consumer psychology.
Since consumer psychology involves contours, colors, and spatial structures, designers are constantly forced to change their techniques of user experience analysis. Sometimes, companies will only go for UX designers who already understand the business side of the product.
Conclusion
Designers may face these challenges, but the upside of their work makes the design industry thrive. The underrated elements of the job, including clear communication, reduction of overheads, and branding, are a few things that require immediate attention.
Businesses all around the world are increasingly looking for more effective and practical ways of servicing their customer base, as consumer needs and expectations grow more demanding in the era of digitalization.
Brand loyalty, among other pertinent factors, has become much harder to maintain as a result of users being able to switch from one company to another with great ease depending on the level of service and customer satisfaction they get from one versus the other.
With this in mind, companies should equip themselves with the best possible customer service software to help manage this aspect of their work — and, luckily, there are plenty of innovative solutions your company can use to address customer relationship management and support.
With such an abundance of options to choose from, it can be challenging to find the right fit for your specific company’s needs; therefore, read on to find out how to choose the right customer service software for your business.
The Basics of Customer Service Software
Software designed for customer service speeds up response rates improves workflows and helps your reps filter useful information. Simply put, its main purpose is to improve the effectiveness of your customer service team by letting them focus their efforts where it counts, as opposed to battling with technical issues and clunky internal processes every day.
The following are some ways that customer service software can benefit your team:
Automating and streamlining through CRM tools, collaboration tools, and reporting solutions;
Data analysis stemming from efficiently collecting, organizing, and responding to past, present, and incoming customer requests;
Better overall communication by integrating channels such as voice calls, live messaging, video chat, email, and other alternatives.
Additional Factors to Consider
Have a solid customer service strategy in place. Clear communication and proactive, customer-oriented objectives must be implemented throughout the customer service process, with or without any dedicated management tools or software. Remember that your customer service reps will require consistent support and frequent opportunities to voice their opinions on how your business can improve its customer service methods.
Real interactions with customers are key. The tools used to automate certain processes should never take the position of your customer service team’s human representatives. Instead, the technology should support the work your representatives conduct as part of your service hub and free them up to intelligently approach customer conversations and handle situations that need greater attention.
One size does not fit all. Customer service software is not universally applicable to every kind of business, meaning that you’ll require different tools or platforms based on your particular company goals, growth strategy, and target market. Let’s say you own an education business that offers online courses to graduate students; the kind of software your business acquaintance utilizes for their online clothing store will be different from the kind of software you use for your business.
Discussing the Needs of Your Team
No matter the industry you’re in, the software you choose will support your customer service team, as they are the ones taking the lead when it comes to managing tickets or customer inquiries. Asking your team members what they actually need from customer service software is therefore essential before committing to any solution.
If your staff has previously used a different help desk tool, find out what they like and, perhaps more importantly, what they don’t like about it. For instance, teams using Outlook or Gmail for customer service frequently complain about having a congested inbox, having no practical way of tracking customer support performance, and being unable to easily export or search through customer requests.
On the other hand, teams using feature-rich multichannel systems for customer care management are forced to cope with complicated interfaces, functionalities that are far too advanced, and extra training that takes away valuable time from what they should focus on, which is excellent customer service.
Therefore, the best kind of software for your CS team is one with a clear, user-friendly interface that makes it easy to allocate queries and requests, import and export relevant data, and also has a steep learning curve.
Once you’ve identified the exact needs and preferences of your customer service team, you will be well-positioned to obtain the right kind of software to address them.
Insights and Monitoring
A customer service solution will be the most useful for you if it provides streamlined insights into your customers and the performance results of your team. The insights should be both qualitative and quantitative in nature, while also being integrated with a reporting functionality that makes it easy to keep track of and arrange the KPIs that are most important to your company.
For instance, depending on your business needs, the right customer service software could monitor the exchanges between your team and your customers to quickly spot recurring themes in their inquiries or support requests. This kind of feature enables you to better understand the common struggles and pain points that your customers may face when interacting with your business or products or services. It can also help you build a detailed FAQ list to make it easier for customers to get the information they need on their own.
Additionally, for better data analysis, look for software that comes with a comprehensive customer data platform that collects and organizes data from multiple sources into a single, comprehensive client database containing details on all customer interactions with your business.
Other kinds of metrics that a customer service solution may deliver include average response times, retention rates, issue resolution rates, and customer satisfaction rates. This data depends on the channels of communication your company uses the most.
Determining Which Communication Channel to Use
As a rule of thumb, aim to meet your customers where they wish to communicate with you, while also taking into account which communication channels your customer support team excels at. For instance, live chat may be the most adequate communication route for online clothing stores. However, installation and troubleshooting advice is frequently given over the phone by tech companies.
Offering several different methods to contact your business is the best way of guaranteeing that you accommodate as many kinds of customers as possible. However, if running multiple communication channels is challenging for you or the current capacity of your customer care team, pinpoint at least one or two channels your target customers use. Then, make sure that the customer service solution you opt for is able to integrate with those channels.
The following are the three most prominent channels of communication that can be integrated with the majority of customer service software solutions today.
Live Chat
Live chat can be made available on your website or via social media platforms like Facebook and Instagram. Many customers prefer live chat because it typically provides real-time resolutions without the fuss of typing out a whole email.
Live chat software often includes nifty functionalities such as auto-replies (e.g. to notify the inquiring customer of your business hours or usual response times). In contrast, integration with customer service software could give you features like setting up keywords or phrases that trigger certain responses (especially if the message is related to a frequently asked question).
Voice Calls
Many people still prefer talking to a real person over the phone or via an online voice call. For some businesses, this communication channel may be the most beneficial, as it often gives the customer service rep a great segue to sell an additional product or request feedback after successfully resolving an issue.
For voice calls to be efficient, your customer service team will need to have an efficient tool that allows them to access necessary user data as they talk, within seconds. Voice calls can also be integrated with the tool to automatically save call recordings onto the cloud. Advanced AI technology used in some solutions can even listen to the recordings to locate commonalities or assess the level of customer satisfaction.
Social Media Messaging
The most straightforward way of communicating with customers is social media messaging. This form of communication is often used by online businesses that wish to expand brand awareness, cater to diverse audiences by maintaining an online presence across different social platforms, expand their digital marketing strategy, and collect huge amounts of data on their ideal customer profile.
Many customer service software solutions offer the ability to integrate with the top social media networks in use today. Apart from the chat function, CS software can also track incoming comments, collect engagement data, and build statistics reports by collating information from different social media networks.
Takeaway
The right kind of customer service software will vastly improve the ability of your team to respond to the needs of existing customers and bring in new ones. Spend quality time and effort to decide what kind of software solution best suits your particular business goals before rushing out to get the first one that pops up in your web searches.
Discussing your choice with your customer service team is definitely a must; however, to gain a better understanding of your options, compare different solutions based on the simplicity of use, integration options, monitoring, and data analysis tools, and ultimately — cost.
We hope that this guide has given you some food for thought on how to pick the best customer service software solution for your business!
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