VerticalResponse

Vertical Response is an email marketing tool aimed at multi device support to display on various clients. Compatible with various integrations, this package offers a myriad of powerful as well as useful features including:

• Preconfigured templates to augment your appeal with modifiable graphics & layouts
• Responsive customisation of content blocks to create engaging material
• Marketing automation ensures that customers are pursued to drive conversion rates
• Autoresponders & sequential triggered or drip fed event campaign series boost CTRs
• Compare, personalise & customise variables using data driven analytical intelligence
• Activity monitoring & reporting gauges the effectiveness of strategies, via A/B link testing
• Landing pages inculcate optimised delivery of information to activate CTAs
• Test kits check for all parameters prior to sending, whilst surveys ensure better profiling
• Various other features include popups, form builders, contact management, editing, scheduling, accessible cloud publishing, preference centres, developer APIs, high delivery rates, PAYG pricing structure options & stellar customer service

There are a few downsides to this though. Let’s start with the functionality, which can be niggly at times. Simple object moving can be a pain, whilst poor service only compounds the problem. Given the automation requirements for email marketing, their patchy framework does create an unfriendly user interface. These operability concerns cast doubts over the viability of VerticalResponse. My advice is to enrol on their 2 month free (yes 60 days!) trial & see how it goes. Then, you’ll be able to make an informed decision accordingly.