brightlocal

Your all-in-one local marketing platform from SEO to business listing management is here, known as BrightLocal. If you’re looking to integrate your online presence through a set of unified solutions, then perhaps this is your answer. Let’s see what they have to offer:

• Gather insights to improve your visibility
• Reputation management to work upon, view & obtain customer reviews for promoting further word-of-mouth recommendations
• Citation builder to handle keyword aggregation
• Lead generation to maximise conversions & white label support
• Have an overview of all SEO aspects to ensure that there are no gaps left in your campaigns, in terms of advertising, rankings, scores, or otherwise

This all sounds overwhelmingly convincing but is there something better out there other than this? For one, BrightLocal does possess all the salient features but…

• The interface is often cited as being a little confusing, which means that it can take a while to acquaint yourself with navigating around this to obtain the information that you’re looking for
• The need to perform follow up verifications can also be time-consuming, if not inefficient
• Results can be amiss & unspecific, omitting covering relevant demographics

So there you have it: BrightLocal, your dedicated business companion. It boasts many useful facilities but also backtracks in that these can be overly generalised. Furthermore, they can warrant further action from the user side just to verify whether the results are even viable!