Aritic

Aritic is a marketing automation cum CRM solution for businesses. They pride themselves on being able to make you grow with full-stack automation. Now address your marketing, sales, service & productivity issues all under one unified umbrella. Integrations promote collaboration. Let’s review their tools:

• PinPoint: contact leads forms, landing pages, segmented tracking cum scoring, workflows, omnichannel nurturing & email campaigns
• Sales CRM: pipeline, task & activity management, appointment scheduling & notification triggers
• Desk: ticket issuance, live chat support with agent portal translations, time accounting, SLAs, macros & knowledge base management

Build relevant & targeted campaigns to improve customer experience, subsequently increasing ROI with revenue streams. Their convenient platform also hosts a dedicated email tool for transactional delivery, AI cum API inbound processing, security protocol & reporting. Swarm is the other feature that caters to interactive elements. With encrypted messaging for secure communication, videoconferencing capabilities with screen & file sharing, marketing & chat windows plus multi-device syncing, this adds to the lot. Now you can track & convert leads by boosting customer engagement.

Despite all the praise, there are some concerns with using Aritic, including:

• Integrations are difficult to implement at times
• Poor customer service with a lack of product knowledge
• Emails can bounce & in at least one instance, no resolution was found

So there you have it: Arctic – a theoretically intelligent platform designed to drive your marketing campaigns. The problem is that despite its boosted salient features, the inherent support gaps & erratic functionality lets it down. Verdict? Avoid & opt for something better in terms of infrastructure or at the very least, support.