Thryv

Customer relationship management is here with Thryv. Offering integrated CRM contact lead solutions, build your empire easily with their customisable filters to tag, track & tap customers. Engage & nurture opportunities by following the customer…

★3.17 reviewsGlobal · Startup teamFree Trial
Cloudfindr editorial score
2.6out of 5★★★★★

A genuinely broad small-business suite whose published pricing has been going backwards: several product lines that carried list prices a year ago now carry none, and cancelling requires a phone call.

  • Value for money2.5
  • Breadth of features4.0
  • Ease of setup3.0
  • Ecosystem & integrations3.0
  • Transparency1.0
Best forLocal service businesses wanting one vendorOwners who want listings, reviews and a site managed for themBuyers who will use the done-for-you marketing
Not forAnyone who needs to compare costs before a sales callBusinesses that want to keep their SMS numberBuyers who self-serve and dislike phone-gated processes

What we found

Thryv sells scope, and on scope it delivers — listings, reviews, a website, payments and marketing from one vendor is a real proposition for an owner who does not want to assemble it. What has moved in the wrong direction is disclosure. A year ago the pricing page carried list prices for Business Center, Command Center, Reporting Center, Keap and the three bundles; today none of those products appear on it at all, and the Boosts suite has never carried a price. The two tiers that are published, at $99 and $399, appear to be Marketing Center plans rather than the whole platform. The gap between Capterra at 4.2 and Trustpilot at 2.6 is the widest we have seen on any tool in this category, and it concentrates on billing and cancellation.

What works

4
  • Very broad scope for one subscription
  • 60+ directory listings managed from one place
  • Starter and Signature now carry published list prices
  • Published, detailed add-on pricing for Text and Voice

What doesn’t

6
  • Business Center, Command Center, Reporting Center and Keap now show no price at all
  • Thryv Boosts has no published price
  • Cancellation is not complete until you speak to a CSM by phone
  • Your Thryv SMS number can never be transferred to you
  • Trustpilot sits at 2.6/5 with 58% one-star against Capterra 4.2
  • $250 onboarding fee, plus $500 more if Keap is the CRM

What Thryv says

Supplied by Thryv and published as provided. Our independent assessment is above.

Customer relationship management is here with Thryv. Offering integrated CRM contact lead solutions, build your empire easily with their customisable filters to tag, track & tap customers. Engage & nurture opportunities by following the customer journey as well as sourcing their origin. Personalise the experience by paving a distinctive path with various scheduling, correspondence exchange cum interactive touchpoints, payments plus invoicing & share content. Be assured that all material distributed is secured via encrypted channels. Create continuous revenue streams & ROI with automated SEO, along with data enrichment. The dedicated sales gateway can be implemented for ecommerce purposes to serve customers well during purchases.

Keep in touch with customers via various methods, including email, SMS or even social media. Appointment with calendar planning to process timed transactions unifies all financials. Generate reviews & leads as well to ensure that there’s always a demand to be fulfilled. Engage & retain interest with marketing automation to promote drip fed & triggered events for maximal impact. Store all material safely with all privacy measures & data integrity protocol upheld. Be confident to protect sensitive customer data.

With generally positive feedback, Thryv’s verified user base has many good things to say. However, a recurring theme in limited reviews does highlight unauthorised service charges & disputes related to pricing. If this wasn’t the case, I’d have certainly recommended buying Thryv. Nonetheless, it does still assure hosting an array of great features with powerful outcomes for your business.

Pricing

PLAN
$0/forever

Free Trial

  • Full access to features
PLAN
$99/mo

Subscription Monthly

  • Full access to features
PLAN
$399/mo

Subscription Monthly

  • Full access to features

What it really costs

Starter$99/month, 1 userListings, AI site builder, AI review management
Signature$399/month, 5 usersAdds social, SEO site, advanced listings; $250 onboarding waived
CustomNo price publishedAdds the Thryv Boosts suite
Add-onsWorkforce Center $49/mo + $7/staff · Websites $19/mo · Signatures $29/moBoosts and SEO carry no published price
One-time fees$250 onboarding · +$500 if Keap is the CRMOnboarding waived on Signature

Thryv has moved towards publishing seat prices — $99 and $399 are on the page, which is an improvement on its historically quote-only reputation. But the page has simultaneously moved away from publishing product prices: Business Center, Command Center, Reporting Center, Keap and the Kickstart/Ignite/Accelerate bundles all carried list prices in the July 2026 archived snapshot and none of them appear on the current page.

Read the scope carefully. Thryv own homepage footnote describes the free trial as limited access to the Marketing Center Signature plan, which indicates the $99 and $399 tiers are Marketing Center plans rather than the full platform including CRM.

Budget for the one-time costs: $250 onboarding on Starter, and a further $500 implementation fee if Keap is selected as the CRM. ThryvPay runs 2.60% + $0.30 at the headline tier, falling to 2.50% + $0.30 above $100k monthly volume.

Frequently Asked Questions

How do I cancel Thryv?

You submit an in-app form, after which a customer success manager calls you — and Thryv’s help centre states the account is not cancelled until you speak to them by phone. Note the tension with the written terms, which require written notice. There is a 3-day cancellation period from purchase for a full refund; outside it, no refunds except where the agreement expressly provides one.

Do I keep my phone number if I leave Thryv?

No. Thryv’s terms state the Thryv SMS number cannot be transferred to the customer at any time, during or after the term — it is disconnected or reassigned to another business when the subscription ends. Domain ownership after cancellation is not addressed anywhere in the published terms.

What does Thryv actually cost?

Starter is $99/month for one user and Signature is $399/month for five; the Custom tier carries no published price. Budget separately for a $250 onboarding fee, a further $500 implementation fee if Keap is selected as the CRM, and add-ons such as Workforce Center at $49/month plus $7 per staff member.

Can I try Thryv without talking to sales?

Not really. Thryv offers a free trial, but its own homepage footnote describes it as limited access to the Marketing Center Signature plan rather than the full platform, and the pricing page routes most paths to a demo booking. Several product lines carry no published price at all.

If I cancel, do I lose my website?

Yes, on non-renewal the Thryv instance is deactivated including the website. Reactivating within 60 business days preserves your content and data; after that there is no stated recovery path. Account data may be retained on Thryv’s servers for up to 13 months after termination, or deleted immediately at Thryv’s option.

Why do Thryv’s ratings differ so much between review sites?

Capterra shows 4.2/5 across 538 reviews while Trustpilot shows 2.6/5 across 438, with 58% of Trustpilot reviews at one star. Trustpilot is also proportionally more active — about 23% of its reviews landed in the last 12 months against roughly 7–8% on Capterra. We have not established the cause and are not guessing at it.

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Sources we checked

Every price and claim above is traceable to one of these.

Reviews from buyers

3.1
★★★★★
7 reviews
5
29%
4
0%
3
57%
2
0%
1
0%
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OliviaSoftware User★★★★★

Review of this tool

What I liked: Easy to use interface.

What could improve: Poor customer service.

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CarolynSoftware User★★★★★

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What I liked: Easy to use, great customer service, helpful scheduling feature

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TaraSoftware User★★★★★

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What could improve: Clunky interface, limited features, slow customer service, high pricing

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JalenSoftware User★★★★★

Review of this tool

What could improve: Limited features and not user-friendly

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How Thryv compares

PodiumNarrower but deeper on messaging and reviews; equally restrictive contract terms.
HubSpot CRMFar more transparent pricing and a usable free tier, but no done-for-you listings management.
Zoho OneComparable breadth for one subscription, with every price published.

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