Maplytics

Maplytics is a powerful location intelligence and mapping solution that allows businesses to gain valuable insights from their CRM data by visualizing it on a map. It is built within Microsoft Dynamics 365 CRM, making it easily accessible to users of the platform. With Maplytics, businesses can analyze their data geographically, allowing them to make informed decisions and improve their overall performance.

One of the key features of Maplytics is its ability to plot CRM data such as accounts, contacts, leads, opportunities, and custom entities on a map. Users can filter and segment their data, enabling them to focus on specific regions, products, or customer types. This provides a visual representation of their data, which can help identify trends and patterns that may not be apparent when looking at the data in a traditional tabular format.

Maplytics also offers various mapping functionalities such as Heat Map Location, Radius Search, Route Optimization, Territory Management, and Geocoding. Heat maps help businesses to identify areas of high and low activity, allowing them to make strategic decisions based on this information. Radius search enables users to search for data within a specific radius of a particular location, which is useful for identifying customers within a particular area. Route optimization helps sales reps plan their routes more efficiently, saving time and improving productivity. Territory management allows users to define and manage territories, ensuring that sales reps are covering the right areas. Geocoding helps to identify the exact location of an address, which can be useful when planning routes or identifying areas of interest.

Maplytics also integrates with Bing Maps, Google Maps, Waze App, and Apple Maps providing users with accurate and up-to-date mapping and navigation information. This ensures that businesses are making decisions based on the most current and accurate information available.

In addition to these features, Maplytics also enables users to create interactive dashboards and reports. This allows businesses to track their key performance indicators (KPIs) and monitor their progress toward their goals. The dashboards and reports can be customized to suit the specific needs of the business, providing a personalized view of their data.

Overall, Maplytics is a powerful location intelligence and geo-mapping solution that provides businesses with a range of features to help them gain insights from their CRM data. Its integration with Microsoft Dynamics 365 CRM and maps make it easily accessible, while its range of functionalities makes it a valuable tool for businesses looking to optimize their sales and marketing efforts, improve customer engagement, and increase productivity.