Equity Matrix

Equity Matrix is dynamic equity software for startup founders, co-founders, and small business partners. Most teams split ownership before they know who will stay, contribute the most, or carry the risk. A 50/50 split feels fair on day one and rarely stays fair as work and circumstances change. About 65% of high-potential startup failures trace to people problems, and co-founder conflict is the largest category. Without a way to track who is contributing what, teams end up with dead equity from departed co-founders, resentment when one person does most of the work for an equal share, and messy cap tables that slow investor deals. Equity Matrix replaces the one-time guess with a living system. Each co-founder logs hours worked and cash invested as they happen, in the app or through Slack; everything is timestamped and transparent to the whole team. Co-founders set market rates for each person's time, and cash carries a multiplier (the homepage example: $15,000 at 2x becomes 30,000 shares). The platform converts these contributions into shares automatically, so ownership percentages track real input instead of a fixed guess from day one. Equity Matrix tracks contributions in real time, so the equity table stays current as work happens. When someone ramps up, steps back, or a co-founder joins partway through, the split adjusts instead of forcing a renegotiation. When a team is ready to raise funding or formalize ownership, its contribution record is the basis for a traditional cap table. Equity Matrix serves startup founders and co-founders working out an initial split, plus small business partners, key employees, and advisors whose stake should reflect actual contribution. The platform includes dynamic equity tracking, time and cash tracking, and a Slack integration for logging contributions as they happen. Every plan starts with a 14-day free trial and no credit card is required. Equity Matrix builds on Slicing Pie, the dynamic equity method created by Mike Moyer, and adds the tracking discipline and cap-table conversion path that founders using Slicing Pie by hand often run into as their team grows. The product also includes calculators, guides, and a glossary so teams can work through the equity conversation with a shared framework instead of a spreadsheet and a guess.