Zoho Campaigns Overview

Zoho Campaigns brings email marketing provides you a platform full of opportunities. These include creating, sharing, connecting, distributing & monitoring marketing strategies efficiently. Subscriber management enables you to import your contacts from various sources such as CRMs for instant implementation. A/B link testing gauges which version & compilation of workflows will yield most success. Customise newsletters with templates or personalised designs with options to import your own HTML code based protocol. Preconfigured themes can be mixed with the editor to mix various imagery, graphics, interactive elements like videos & text fields. Appeal to your audience & engage their attention with such visual aesthetics.

Automation capabilities promote lead generation, nurturing & onboarding: all with an algorithmic condition cum logic base. Action triggered events with scheduled timing to achieve maximal impact. Autoresponders organise a sequential email series to tap customers at the optimal time. Merge tags & dynamic content boost conversion rates. Ecommerce app integrations host features such as promotional material, abandoned cart management & feedback reviews. Social media alignment reinforces your publicity, whilst live analytical reports measure progress & performance (in terms of demographics including device, geolocation access & customer actions). Mobile optimisation transforms you into an omnipresent observer & controller of what’s going. Sadly this doesn’t turn you into God, oh no!

Zoho Campaigns do suffer from lags, namely in-house prior sending approvals, having to reconfigure for individual sites, lack of 24/7 support & a slightly rigid user interface. Apart from these issues, Zoho Campaigns evidently has much to offer to polish & supercharge your email marketing campaigns.

Zoho Campaigns Features

  • AB Testing
  • Campaign Analytics
  • Campaign planning
  • CAN SPAM Compliance
  • Channel Management
  • Contact database
  • Content management
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Email marketing
  • Email Monitoring
  • Event triggered actions
  • Image Library
  • Landing Pages/Web Forms

Pricing

Available on: Free Trail, Subscription
  • Starting Price: $5.00 /month

  • Trail Days: 14 days

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