Braze Overview
Being an award-winning mobile marketing automation package, Braze really has some leverage to transform your business into a flourishing enterprise. Delivering customer engagement based on robust data integration abilities. Interactive omnichannel conversations enable the structured establishment of rapport. Now aim to convert leads into customers or even regular subscribers. Encourage retention & promote trust as well as value efficiently, boosting the long-term value with iteration. Optimisation using AI-powered machine learning contributes to automated practices, ensuring that a productive autonomous approach ensues.
Personalised target-based campaigns can be complemented with customised templates to reinforce the persuasive effect on customers. Sustainable product cum customer lifecycle management creates a seamless workflow, delivering integrated results. Live data streaming allows analytical statistical reports to be curated. This provides business intelligence with insights on how to improve strategic paths to customer success experiences. Flexible data agility forges a versatile high volume processing solution that syncs easily.
Then again, Braze can be pricey, especially for those users who don’t use many features often. Moreover, the interface can be perplexing to understand at times. This also applies to the reporting metrics on the dashboard. Segmentation could be made more advanced to cater to event-based audience segregation. Depending on your usage application & setup, you may just find Braze somewhat underwhelming. Why not try researching other products in the market prior to committing? Make an informed decision, based on user experience.
I am a digital marketer and SEO content writer at Cloudfindr.
Braze Features
- AB Testing
- Contextual Targeting
- Customizable CTAs
- Drip Campaigns
- Dynamic Content
- Email marketing
- Landing Pages/Web Forms
- Mobile Optimized Emails
- Push Notifications
- Reporting/Analytics
- ROI Tracking
- Sales Analytics
- Segmentation
- Template Management
- WYSIWYG editor
Braze Plans & Pricing in 2024
Available on: Free- Starting Price: $9.00
- Pricing Module:
$9.00 Per Feature/month
Braze Reviews
3/5
Overall ratingValue for money
3Features
3Ease of use
3Customer support
3Likelihood to Recommend
Rating breakdown
Value for money
Features
Ease of use
Customer support
Likelihood to Recommend
Lacking in features
Braze's interface is clunky and lacks essential features.
Pro
None
Cons
Lacking in features
Rating breakdown
Value for money
Features
Ease of use
Customer support
Likelihood to Recommend
Not the Best Experience with Braze
Braze's customer service is slow and unhelpful. The user interface is confusing and difficult to navigate. The features are limited and don't offer much value. Overall, not a great experience.
Pro
Cons
Slow customer service, Confusing UI, Limited features
Rating breakdown
Value for money
Features
Ease of use
Customer support
Likelihood to Recommend
Disappointing Experience with Braze
I recently tried Braze and was disappointed with the results. The interface was clunky and not user friendly. It was hard to find the features I wanted and the help section was not helpful at all. Furthermore, the customer service was slow to respond to my queries. I found the pricing to be very high as well. Overall, I would not recommend Braze to anyone looking for a reliable customer engagement platform.
Pro
Cons
Clunky interface, hard to find features, unhelpful help section, slow customer service, high pricing
Rating breakdown
Value for money
Features
Ease of use
Customer support
Likelihood to Recommend
Braze is Amazing!
Braze is an amazing tool for personalizing customer experiences. It's easy to use and offers a wide range of features that help create highly engaging experiences. It's great for segmentation and targeting, and the customer support team is very helpful. Highly recommended!
Pro
Easy to use, great features, helpful customer support
Cons
None
Rating breakdown
Value for money
Features
Ease of use
Customer support
Likelihood to Recommend
A great marketing platform
Braze has been an excellent tool for our marketing team. It helps us engage our customers with personalized messages and targeted campaigns. The user interface is intuitive and easy to use. Highly recommended!
Pro
User friendly interface, personalized messages, targeted campaigns
Cons
None
Rating breakdown
Value for money
Features
Ease of use
Customer support
Likelihood to Recommend
Excellent Customer Engagement
Braze's powerful features allow us to engage customers effectively.
Pro
Easy to use, great customer support.
Cons
None.
Rating breakdown
Value for money
Features
Ease of use
Customer support
Likelihood to Recommend
Disappointing Experience with Braze
Braze's user interface is clunky and unintuitive. It's difficult to find the features I need, and the customer support is unhelpful. I find the automation features to be unreliable and the segmentation options are limited. I had a terrible experience with Braze and would not recommend it.
Pro
Cons
Clunky user interface, Unhelpful customer support, Unreliable automation features, Limited segmentation options
Rating breakdown
Value for money
Features
Ease of use
Customer support
Likelihood to Recommend
Pro
Cons
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