How to Choose an Email Marketing Platform

By Dhwani Madan | Email Marketing

Email marketing is one of the most effective ways to share your message, sell your services and build a relationship with your customers.

Companies that send automated emails are 133% more likely to send relevant messages that match a customer’s shopping cycle. More than 75% of email revenue is generated by enabled campaigns, instead of universal campaigns. Automated email campaigns generate 21% of email marketing revenue.

In short, email marketing is plentiful, and if you can attract existing customers as new leads, you need email marketing software to help you be effective. to manage lists, connections, and campaigns. 

Read on to find out the key factors to consider when choosing an email marketing platform and our recommended email marketing solutions.

What to consider while choosing email marketing software

1. A/B Testing

If you have a large database, A / B testing can actually improve your chances of success with any email campaign.

This is when you have two or more variants of the same email. Send each variant to a different subgroup of people and see how well each one is doing. The one that works best will be sent to the rest of your database.

There are no limits to what you can try, but as an example, A / B testing is a great way to find out which fields reach the most open rates. or which email template increases your click. Find a platform that can handle the test, and once you’ve set it up, automatically send a “winning” email.

2. List Segmentation

As long as your audience has the same interests and problems, each contact is unique. To ensure that your emails have the greatest impact, you want to forward messages properly. This is where the distribution of the list comes from. You can only segment based on the data you have (or assumptions), and this can be done manually by splitting your contact lists sorted by specific data – for example, by creating a list of all your subscribers who have been shopping for the last 30 days. and another list of customers who have not purchased for more than 90 days.

You can disrupt the functionality of customers who download a digital product, who live in specific regions, and so on. It can be tedious to try to handle it all, but that’s what you want to do. Distributed email campaigns have an openness rate of 14.3% higher than general e-mail and a 100.95% higher clickthrough rate. Find a platform that makes it easy to split a list, organize contacts, and communicate in sections with a few mouse clicks.

3. Customizable Sign-up Methods

With email marketing, it is essential to have a sign-up form on your website or subscription option during checkout. You’re missing out on opportunities for subscribers if you don’t!

Segmenting your customer base will help you get the most out of your customers. Divvy up your customers depending on how they interact with your business and what products they buy, and then email them accordingly.

Using a variety of signup forms will allow you to gain more subscribers. This includes: Social media tabs Adding an email button on Facebook Lightbox pop-up opt-ins Footer inserts for easy engagement Sidebar options Mobile redirects General landing pages

Asking for feedback from customers can help you improve your products and customer service. Don’t be afraid to send a survey to your customers asking for their input.

4. 3rd Party Integration

Third-party integration with your e-mail platform significantly eliminates or reduces manual entry. The integration you need, again, depends a lot on how you use your email platform but can include things like:

Social integration to promote targeted ads and re-targeted or social promotion campaigns CRM integration Content management systems Integration and eCommerce Platform Integration Gmail Import Google analytics or integration with other analytics platforms.

5. Subscriber/Campaign Insights

There are too many marketers who are growing at zero open and clickthrough rates, but they are ignoring other metrics that need to be tracked, controlled, and used to improve the performance of email marketing campaigns. . Every decision to improve and refine your campaigns should be based on data, so choose the email platform that offers the most reliable data reports. 

You can also easily check and evaluate in this way: Abandonment (broken down by abandonment types such as hard and soft bounce) Delivery data Mailbox settings Earnings per click or email Rate forwarding Exit rate Logout rate Frequency and quality of e-mail communication Individual contact activity.

6. Surveys

Data-driven marketing surveys are important, but they can only get you this far. You still need to read this data and make informed decisions (and best predictions) about the significance of some data. Sometimes the best source of information comes directly from the customer – research can be used there. By knowing exactly how customers feel about a topic, you can use that feedback to improve your business, products, and overall customer experience. 

Built-in survey tools or combinations of surveys simplify the process of targeting specific audience segments and even send automated surveys requesting feedback when they reach a certain point in the road.

7. Automation and Response Handling

For online retailers, several common automated emails need to be sent, such as order confirmations, follow-up and inspection requests, and abandoned cart triggers to recover lost customers. The right email platform gives you more control in building stronger customer relationships through email automation.

 Here are some ways you can use automation and response management to improve and streamline your email marketing.

 welcome emails or a series of emails that are ready for new customers. E-mail management, especially for products with a longer customer cycle, such as higher-value products Re-engagement Workflows for customers, where engagement and purchases are part of Upsell workflows based on past purchases. Automated e-mail series specifically for survey responses and customer satisfaction.

9. Scalable Pricing and Features

Email marketing ROI can be enormous in a good way, but you need to calculate the cost of your email platform along with the frequency of the emails and what revenue they can generate – or how much they will add. value for your customer. The cost of subscribing to email marketing platforms is usually based on the size of your email list and the number of emails you send each month. These prices may vary from one platform to another.

Whatever email platform you choose, do it with growth in mind. What features will be important as you continue to expand your list and expand your email marketing strategy? Will the service support your growth? Some platforms are more suitable for small and medium-sized businesses, while others are specifically designed to serve enterprise-level organizations.

10. User-Friendly Design Templates

Two-thirds of emails can be read on a smartphone or mobile device. You want to make sure that all the emails you create can be consistent with the design of different devices, such as email clients. A good email platform gives you the ability to design emails from scratch, but it should also be packed with several premium templates that are mobile-friendly and easy to customize. 

The template collection makes it easy to select and test designs for different campaigns based on your goals – because you don’t want to all throw in the same email with one column and expect the best. Of course, templates are not good if they cannot be easily customized. Most email marketing platforms provide a simple visual editor for dropping and customizing elements.

11. Analytics

When it comes to email marketing, there’s no such thing as too much data. The most powerful brands are constantly analyzing their click-throughs and engagement trends over days or even months to find out what works best for them with pinpoint accuracy! 

Look out for companies who offer detailed sets of dashboards that allow you can easily visualize this information so insights become actionable at every step.

Best E-mail Marketing Software

1. Mailchimp

Mailchimp is an all-inclusive marketing platform that can help small businesses grow. It’s the backbone of every customer relationship and provides AI-powered tools that are user-friendly. With Mailchimp, anyone can be successful.

MailChimp offers a one-stop shop for all your marketing needs. With their easy-to-use platform, you can send automated messages and emails as well as create targeted ad campaigns with landing pages that track results in real-time, making it easier than ever before!

Mailing list managers can also generate postcards or reports based on analytics, which makes managing this process much more efficient too!

2. Reach Mail

Do you want to enhance your email marketing campaigns? ReachMail is one of the best email marketing service providers that can help you reach out to your potential customers with just a few clicks.

ReachMail is a reliable and affordable email marketing service. Whether you’re new to the game or looking for ways how to get better results, Reachmail has your back with their expert team that can assist in achieving outstanding delivery success through various means such as automation features like triggered responses which will help save time when sending out emails!

ReachMail’s drag-and-drop editor allows you to create stunning email designs. It also offers more than 100 responsive templates that are sure to capture your audience’s attention.

Using high-quality images is important in creating engaging newsletters but it can be expensive. With ReachMail, you don’t have to worry about spending money on images because they offer over 2 million stock photos at no cost! You can also upload your images into their library so you can access them anytime and anywhere.

3. Pabbly

Pabbly Subscriptions is a subscription management software that automates the entire subscription billing lifecycle and simplifies the complicated recurring billing process. With a Pabbly subscription, you can easily manage invoicing and payment processing and create unlimited products and plans. There are many features that make Pabbly unique from other software, such as free transaction fees, comprehensive reporting, thinning management, and an integrated affiliate management system for just $ 19 / m.

4. MpzMail

MPZMail is a cloud-based email marketing software that helps users design, create and schedule emails, and monitor performance. The solutions can be used by individuals and organizations in different parts of the industry.

MPZMail allows users to create email templates and schedule campaigns to be submitted at a specific time and date range. They can also design newsletters and deploy newsletter sign-up forms on their websites or Facebook pages. It provides drag-and-drop functionality for designing email marketing templates. Users can upload subscriber lists and send newsletters and promotional emails. The product can also help control whether clients read emails or click on specific links in real-time.

5. Moosend

Moosend is cloud marketing automation software designed to help companies manage customer lists, customer segmentation, product recommendations, landing pages, and subscription forms. Key features include lead management, campaign management, multi-channel marketing, website traffic tracking, lead marketing, contact management, and spam analysis.

Email marketing solutions enable teams to create and personalize campaigns, engage audiences based on web or email behavior, and create business strategies based on analytics collected by traffic monitoring. Click, open, share, and log out. Users can create automated workflows using a drag-and-drop tool and customizable templates.


We all know that an email is a powerful tool for marketing and business growth, but finding the best platform can be difficult. With so many options available to you it’s important not only to take your time when making this choice – consider what tasks will need automation to succeed? What content style do I want my audience educated on? Do they prefer text or video messages?” Once these questions have been answered then look at each service individually before deciding which one works out most effectively

The one thing that will make or break your email marketing campaign is making sure it aligns with the goals of both you and your company. Take some time to think about what kinda content would best fit into each space before jumping right in so as not only to ensure success but also future referrals!